Rakuten Marketing Acquires Manifest

Rakuten Marketing Blog

Reporting Guide: Individual Item Report

Posted on Fri, Aug 26, 2016 @ 11:08 AM by Daniel James

In this post from Account Managers Lizzy Prendiville and Sam Miller, the value and benefits of using an Individual Item Report are discussed to show how advertisers can evaluate what their most successful affiliate products are - and how to use that information to increase sales. 


Are You Joining? Experience 2016 Has Launched.

Posted on Wed, Aug 24, 2016 @ 19:08 PM by Krystyna Lijek

Where does your ultimate marketing inspiration and strategy come from? 
It begins with Experience.


Manage Networking Events & Symposium Like a Boss

Posted on Wed, Aug 24, 2016 @ 11:08 AM by Krystyna Lijek

Have you attended a Rakuten Marketing Symposium? Each year, our events get bigger and better, whether you are attending our smaller scale Symposium in Toronto or our biggest event of the year in New York City. You can also find our team at a variety of trade shows and industry events throughout the year. In 2015, we attended over 50 industry events. 

Check out the events section of our website to see where you can meet with us next!


Holiday Survival Guide To Dominate Q4: Exclusive Webinar With Google

Posted on Tue, Aug 23, 2016 @ 15:08 PM by Jessica Henry

It’s the happiest season of them all! Well, at least for marketers who have a comprehensive strategy in place to capitalize on shoppers. For those wondering what the most important search trends and strategies are for your omnichannel strategy this year, look no further.


Casual Friday: How Businesses are Using Pokemon Go for Marketing

Posted on Fri, Aug 19, 2016 @ 10:08 AM by Daniel James

I enjoy taking walks during my lunch. Being located in the heart of downtown Chicago means that these walks are incredibly scenic: I catch tourists taking selfies in front of the Bean at Millennium Park, soak in a view of Lake Michigan at the Lakefront Trail, and walk by some of the most historic and dauntingly tall buildings in the country. (And for the record, it was and will always be the Sears Tower, not the Willis.)

But lately my lunchtime walks have been dominated by glancing frequently at my phone, occasionally raising it to view the sights of Chicago in the background of my screen while I try to catch birds, rats, electric mice, and other creatures. I, like the other 9.5 million daily active users, have been absorbed into the world of Pokémon Go.


Get your vote in! It's mThink Blue Book Survey Time

Posted on Thu, Aug 18, 2016 @ 13:08 PM by Alex Roy

2016 has been a monumental year for Rakuten Affiliate Network. We were ranked the #1 Affiliate Network 5 years in a row! Our clients highlighted innovation, reach, quality of service, and accuracy of tracking and reporting as reasons for voting for us. 


Case Study: Improving ROI and Avoiding Pitfalls with Paid Placements

Posted on Thu, Aug 18, 2016 @ 11:08 AM by Daniel James

Although paid placements can have a record-shattering ROI for advertisers (as one luxury brand retailer learned when they decided to have a paid placement campaign) many advertisers are highly nervous about investing "up front" in a paid placement advertisement. This is because paid placements, for all their benefits, still have a lot of misconceptions surrounding their effectiveness and potential ROI. Rakuten Affiliate Network expert Tucker Erickson took the time to review the potential pitfalls and misconceptions of paid placements and explain why advertisers should stop fearing and start loving the opportunity to work with publishers on this type of promotion. There is also a list of best practices, tips, and suggestions to make sure your paid placement strategy meets your advertising budget. 


Register for Symposium Toronto!

Posted on Wed, Aug 17, 2016 @ 17:08 PM by Krystyna Lijek


Infographic: Getting Ready for Halloween with Back-2-Scream '16!

Posted on Wed, Aug 17, 2016 @ 15:08 PM by Daniel James

Finish off back-to-school season and get ready for Halloween with this infographic detailing all the tricks (and treats!) you'll need for affiliate marketing this fall!


Season Spotlight: Lilla P

Posted on Tue, Aug 16, 2016 @ 11:08 AM by Alex Roy

Inspired by the modern woman, Lilla P is a collection that is perfectly tailored for a casual lifestyle. Each season, we return to the brand ethos by rethinking the classics to create a collection of separates that are both flattering and functional. Unfettered yet full of subtle detail and pared down luxury, our hallmarks are clean lines, quality fabrications and an impeccable fit.


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