Rakuten Marketing Blog

Case Study: Late Holiday Shoppers - Everything You Need to Know for Late-Season Success

Posted on Thu, Dec 1, 2016 @ 15:12 PM by Daniel James

Black Friday and Cyber Monday have come and gone, but the shopping season is just getting underway. In this case study, we take a look at the post-Cyber Week holiday shopper, dispel myths about them, and highlight what you should be doing in your affiliate efforts to meet their late shopping needs. We also sat down with (SID: 2050819) to get their expert insights on the one thing late holiday shoppers love most: free shipping. 

Rakuten Marketing Named As Select Partner to Bing Ads

Posted on Tue, Nov 29, 2016 @ 11:11 AM by Jessica Henry

As part of the expansion of the Bing Partner Program, Microsoft named Rakuten Marketing as one of a select group of key partners to act as trusted advisors to their growing customer base for search advertising opportunities with the Bing Network.


Thanksgiving and Black Friday Recap: Holiday Spending is Up

Posted on Tue, Nov 29, 2016 @ 03:11 AM by Jill Wahlen

Holiday shopping is in full swing! Spending activity was kicked off in the days leading up to Thanksgiving and Black Friday and is expected to carry into Cyber Monday. Here are some insights we pulled from the start of the busiest shopping season of the year:

  • Black Friday online shopping is spreading earlier into the week, as Wednesday revenue surpassed 'Thanksgiving Eve' 2015 revenue by 37 percent for same-store retail clients.
  • Thanksgiving Day continues to grow as a popular day for consumers, with spending up 14 percent over 2015 and outperforming Black Friday by 2-times.
  • Online spending for Black Friday spiked 41 percent relative to the same period in 2015.
  • Mobile sites received 56 percent of retail traffic across Thanksgiving and Black Friday. 

"As consumers are growing more and more comfortable shopping on their phones and tablets, the timetable is opening up for brands to reach them during the holiday shopping season," said Tony Zito, CEO, Rakuten Marketing. "Our data has shown that most shoppers who buy something between Thanksgiving and Cyber Monday start shopping six days earlier, and almost half will check a coupon or cashback site to make sure they leverage any last-minute deals."

Other Rakuten Marketing retail data highlights include:

  • Overall, retail shopping spiked earlier in November this year, the 13-14 (10-11 days before Thanksgiving), versus November 21-22 in 2015 (4-5 days before Thanksgiving).
  • Friday at 2 p.m. ET has marked the weekend's peak hour for retail sales, so far vs. 12:00 am on Black Friday 2015.

"The shifting timeframe of the holiday retail season is indicative of a wider trend that shows consumers are moving to mobile," continued Zito. "Shoppers, who are able to browse deals from their homes and get retail alerts on-the-go throughout November, aren't limited to the traditional midnight line outside of shopping malls. We're excited to see how these trends will affect Cyber Monday activity and predict that sales will continue to increase."


Using Data to Understand the True Value of Coupon Sites

Posted on Mon, Nov 28, 2016 @ 11:11 AM by Jamie Rademacher

Affiliate Myth Buster:
Using Data to Understand the True Value of 
Coupon Publishers

Whether they’ve received a code via email or found it on a coupon site, online shoppers are now accustomed to having discount codes readily available to help them save money on their purchases.


Holiday Report 2016: Results Leading Up to Black Friday (Singles' Day/Veteran's Day)

Posted on Wed, Nov 23, 2016 @ 10:11 AM by Daniel James

In the first part of the 2016 Holiday Report, we took a look at how advertisers and publishers who participated in pre-Black Friday sales and events performed compared to those in the network who did not participate. The first report will focus on Singles' Day and Veteran's Day.

Work Hard, Play Hard at Symposium Scottsdale 2017! Come for the Content, Stay for the Experience.

Posted on Tue, Nov 22, 2016 @ 15:11 PM by Krystyna Lijek

Scottsdale, Arizona is the perfect event location to truly put the work hard, play hard method to the test!


6 Best Strategies to Avoid Common Newsletter Mistakes

Posted on Mon, Nov 21, 2016 @ 17:11 PM by Sarah Ikamas

It's the time of year when every advertiser and publisher is scrambling to make sure as many deals get pushed out to customers as possible. In the affiliate channel, advertisers can effectively share their holiday offers with publishers through newsletters. Sarah Ikamas, the Manager of Web Production at the Rakuten Affiliate Network, shares her 6 newsletter best practices for advertisers to leverage this holiday season so they can share all their holiday offers with their publishers.


[Infographic] Be a Marketing Superhero this Holiday Season

Posted on Thu, Nov 17, 2016 @ 17:11 PM by Shana Sanders

Before you can enjoy chestnuts roasting by the open fire or hit the slopes in a winter wonderland, you must make it through the most hectic shopping season of the year.

Fluctuating performance metrics, fraudulent bot activity and multi-channel shoppers are among many unique challenges advertisers face during the holiday season. With 75% of shoppers using their mobile devices while shopping in stores, it's essential to have a utility belt chock-full of super strageties to reach them along their path to purchase.  With the right mix of advertising strategies, technology and support, you can be empowered with superhero abilities to drive optimal performance as you face any marketing challenges that come your way.


[Video] 3 Holiday Marketing Strategies Before, During, and After Cyber Week

Posted on Thu, Nov 17, 2016 @ 13:11 PM by Daniel James

The arrival of the holidays means crunch time for advertisers in affiliate marketing, and the last thing you want to do is miss out on opportunities to make the most of the biggest shopping season of the year. In this short video, Director of Customer Experience Lisa Erlich shares three critical steps every advertiser must take before, during, and after Cyber Week.


Publishers: The Season's Upon Us! Don't Wait - Start Promoting Holiday Offers Today!

Posted on Wed, Nov 16, 2016 @ 16:11 PM by Daniel James

The holidays are here and shoppers are already scouring the internet for Black Friday sales leaks, Cyber Monday teasers, and special promotions on products they're looking to purchase this holiday season. Chances are they're going to be visiting your site to find these deals, so get ready - the holiday shopping rush is going full charge!


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