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Rakuten Marketing Blog

Deal Dispatcher October 2016: Find New Global Advertisers & Promotions!

Posted on Wed, Oct 19, 2016 @ 16:10 PM by Lindsay Maher

New advertisers join our network every day, so don't miss out on an opportunity to create new partnerships and grow your affiliate presence. Read on to find the latest new global advertisers, as well as a few featured advertisers you may not have had a chance to partner with in the Rakuten Affiliate Network!

If you want even more, head over to the Deal Dispatcher page in the Publisher Help Center for full access to deals!


5 Secrets: How Advertisers Can Build Brand Awareness in Affiliate

Posted on Wed, Oct 19, 2016 @ 13:10 PM by Daniel James

A brand awareness strategy is crucial for advertisers who want to make sure that their brand and products are known and recognizable by their customers. With holiday shopping starting, this article explores how advertisers both big and small can leverage the affiliate channel in marketing to create a connection and build loyalty with customers.


Advertisers, Submit Your 2016 Holiday Offers!

Posted on Thu, Oct 13, 2016 @ 18:10 PM by Daniel James


The season's upon us - it's time to start submitting your 2016 Holiday Offers!


Optimize to Avoid Spooky Ad Spend - 2016

Posted on Mon, Oct 10, 2016 @ 16:10 PM by Rakuten Marketing


More than 157 million Americans will celebrate Halloween this year, with eight in 10 millennials planning something fun with their friends. According to the National Retail Federation (NRF), 2015 consumer spending topped $6.9 billion and included party supplies, costumes and other Halloween goods. Spend levels are projected to reach an all-time high for this Halloween; in fact, NRF expects consumer spending to reach $8.4 billion this year. 



RetailMeNot: 5 Expert Insights for Winning Holiday Deals

Posted on Wed, Oct 5, 2016 @ 17:10 PM by Daniel James

Ready for the holidays? We sat down with RetailMeNot to get their expert insights on how the holidays have changed, what to expect this year, and how advertisers can build deals that convert customers. Read this in-depth case study to learn from experts at the Rakuten Affiliate Network and RetailMeNot!

Advertiser Network Trends: Going Beyond Cyber Week with More Q4 Advertiser Insights & Strategies!

Posted on Wed, Oct 5, 2016 @ 16:10 PM by Daniel James

Advertisers, get ready - this is the final Q4 push before consumers start planning for the holidays! We took a look at what advertisers can do to prepare during these final weeks to be as ready as possible. Insights include what publishing models consumers are using to build their holiday spending strategy, the influence of Boxing Day in Canada, and popular devices in the UK and AU Networks that shoppers use to research their gift ideas.

Publisher Network Trends: The Q4 Publisher Strategy Push!

Posted on Wed, Oct 5, 2016 @ 13:10 PM by Daniel James

This is it! The final push for Q4 prep is here. Are you ready? We took a look at what publishers can do to prepare during these final weeks before customers start gearing up for the holidays. Insights include how consumers are using different publishing models to build their holiday budget (and where your model fits into that), the influence of Boxing Day in Canada, and popular devices in the UK and AU Networks for shoppers to use to research their gift ideas.

Project September Offers New Publishing Opportunities for Fashion Enthusiasts

Posted on Tue, Oct 4, 2016 @ 19:10 PM by Krystyna Lijek

Nina Garcia, Models and Fashion Influencers Flock to New Publishing Platform Project September.


Register for October Campus Events

Posted on Mon, Oct 3, 2016 @ 13:10 PM by Luisa Beesley

Register for this month’s Campus Events to learn more about being a successful advertiser or publisher in the Rakuten Affiliate Network. You can find more information about our events in the Advertiser Help Center or Publisher Help Center, including featured speakers and a longer description. 


5 Ways to Be a Better Publisher Partner

Posted on Thu, Sep 29, 2016 @ 15:09 PM by Daniel James

New to affiliate marketing and not sure how to put your best foot forward? Seasoned publishing veteran of affiliate marketing and looking for some quick tips? This post from blogging expert Ashley Hajjar gives you five quick tips to becoming a better publishing partner so that you can find new affiliate partnerships and improve on advertiser relationships.

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