Rakuten Marketing Short Listed for Two Attribution Awards
Rakuten Marketing - Driving the Omni Experience [VIDEO]
Rakuten Affiliate Network 2015 Affiliate Campus Webinars and Events

Rakuten Marketing Blog

How to Deliver Rocket Powered Marketing Performance with Attribution

Posted on Jul 30, 2015 by Krystyna Lijek

Historically businesses have focused on finding the perfect algorithm and technology when it comes to attribution. But it is not just about the technology, the focus should also be on the outputs and what you do with the data.

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Two Attribution Short List Award Nominations!

Posted on Jul 30, 2015 by Krystyna Lijek

Exciting news at Rakuten Marketing!

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Gmail Sponsored Promotions

Posted on Jul 28, 2015 by Scott Goldberg

Looking to get your product or service in front of new, better qualified consumers? Have a unique offering that stays competitive in the ever-changing PPC landscape? Struggling with Brand awareness and want to expand reach, without sacrificing efficiency?

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BlogHer 2015 Recap

Posted on Jul 27, 2015 by Alex Roy

Team members from Rakuten Affiliate Network, along with hundreds of others, headed to BlogHer 2015, the world's largest conference for women content creators. The event was held in New York City on July 16-18. We heard from amazing speakers like Anna Maria Chavez, CEO of Girl Scouts and Gwyneth Paltrow, Academy Award-winning actress and Founder of goop, Inc. The event was the optimal space for us to network with prospective publishers and get face time with our current publishers.

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Advertiser Spotlight: New Balance

Posted on Jul 24, 2015 by Alex Roy

Q. Tell me about New Balance.

A. New Balance is a 100+-year old brand with a performance based heritage and strong core values. We have a commitment to not rest on past successes, but to be dedicated in our focus to continually push forward, to improve and aggressively deliver our best. Our goal is to design and manufacture products that improve upon yesterday and to rally athletes everywhere to achieve, and then reset their own goals.

There are those who stop and those who push on. So go, be something more. Beta is a state of being. A choice to never stop. Driven by the relentless desire to improve. Beta means constantly innovating. Evolving. And pushing. Beta means improving upon yesterday. And always being better tomorrow. We are New Balance and we are Always in Beta.

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Getting the Most Out of Your Paid Search Agency

Posted on Jul 21, 2015 by Natalie Carter

Perhaps one of the greatest benefits of marketing in the ecommerce space, and paid search specifically, is transparency and data – just so much data! Thanks to these insights, both you and your SEM specialist are better equipped to make strategic decisions to bring you closer to meeting your business goals whether that is building brand awareness, driving unique views to your site, or encouraging additional sales with more compelling copy messaging! 

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Q2 Bonus Box Recap

Posted on Jul 20, 2015 by Alex Roy

The Bonus Box is a new initiative that was started to create new and grow existing relationships. The Bonus Box provides a unique opportunity for our advertisers to promote their brand and their products to key influencers and bloggers. In addition, it also gives new advertisers an introduction and a platform to push new products or increase brand exposure.

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Cocktails with the Windy City Blogger Collective

Posted on Jul 20, 2015 by Jamie Rademacher

Rakuten Marketing has partnered up with the Windy City Blogger Collective for a networking and cocktail event on August 13th!

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Advertiser Spotlight: Rice Force

Posted on Jul 17, 2015 by Alex Roy

FEATURING: Rice Force

Q. Tell me about Rice Force. 

A. Rice Force is an award winning natural skincare brand, clinical proven, favored by celebrities and featured in leading spas around the globe. 

We are best known for our Deep Moisture series featuring a Deep Moisture Lotion, Deep Moisture Essence, and Deep Moisture Cream used together in a three step regimen that leads to improved complexion. Our Premium Perfect Cream prevents wrinkles, sagging, and decreased elasticity and is another leading seller. Rice Force also offers a facial wash line, the Acpoless cleansing line, a makeup base series with UV protection and a body care series.

While a best seller in Japan, Rice Force is eagerly looking to expand in the US, where our products are only available through exclusive spas and our direct sales program. 

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Why Marketers Must Adopt Attribution to Defend Their Spend

Posted on Jul 16, 2015 by Krystyna Lijek

The user journey is becoming increasingly complex, which coupled with consumer demand for a more unified experience across devices has led to further pressure on marketers to successfully measure the performance of their marketing channels.

Attribution is the only way that retail marketers will be able to truly understand how their customers behave across multiple touchpoints. Most importantly, a full view of the user journey will enable brands to apply marketing spend to the channels that are actually working.

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