News and views from the leader in Online Performance Marketing


[Webinar Recap] December 17th Publisher Webinar: Post-Holiday Revenue Opportunities Abound! + Office Hours!

If you missed our December publisher webinar, you’re not too late!  You can still watch the recording and download the slides here. Learn how to maintain your 2014 momentum into 2015! We shared data trends, strategic tips and best practices to get your 2015 started right, and answered many questions from publishers just like you

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TV Attribution – Do TV Ads Affect Online Performance?

Today David Hardy, Client Director of Rakuten Attribution, discusses how television ads affect online performance in a LinkedIn article. The argument about which is the ‘best’ Christmas advertisement is a subject of much debate, but while most of the talk surrounds whether they mark the true start of Christmas, trivialize serious issues or support illicit

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Paid Search Quick Tips: Testing Extensions

How can testing differentiate you from your paid search competitors? Sarah Martin, Senior SEM Specialist, offers a tip “getting whitelisted for Google Betas can open the door for new opportunities by allowing you to be the first to test new products that fall in line with your client’s goals and strategies.”