According to a recent comScore report, multi-platform usage has increased drastically among every generation, between 2013 and 2014. The multi-platform user is even increasing immensely in the 55+ age group. Additionally, in this year over year comparison comScore found that multi-platform usage among Gen-Xers exceeded Millennials, although Millennials still rank highest in mobile only usage. Such research suggests the need for brands to provide an omnichannel experience to their customers, whether they are on a mobile phone, desktop, tablet or in a store.
Rakuten Marketing Blog
It's that time of year again... time to choose the best of the best in affiliate marketing. The Rakuten Affiliate Network Golden Link Awards bring together hundreds of Advertisers, Publishers and Agencies to celebrate the performance marketing industry!
Rakuten Affiliate Network's Hallie Gellman takes on Austin, Texas!
RAN Around the World is Rakuten Marketing’s new travel blog series that will highlight a Rakuten Marketing team member, their recent travels and their experiences while there.
Hallie Gellman, Rakuten Affiliate Network's Business Development Specialist, had the opportunity to travel to Austin, Texas for the SXSW Interactive Conference. The South by Southwest (SXSW) Conference & Festival offers the unique mix of original music, independent films, and emerging technologies to foster creative and professional growth.
Today is the day Google’s “mobile-friendly” algorithm starts rolling out!
How will this change affect you and your affiliate marketing program?
This article is an excerpt from "The Oscars Red Carpet Review - Social Engagement and Paid Search Awards" where over a dozen of fashion’s brightest digital marketing minds got creative with social media to build brand awareness beyond the red carpet name-dropping and TV advertisement at Oscars 2015.
It’s no surprise that consumers are becoming less and less brand-loyal. Because of this, it’s becoming much more important to make sure that every aspect of your marketing strategy is communicating why customers should spend their money with you. For most brands, Paid Search is one of the biggest pieces of this strategy.
In a recent report by eMarketer, they estimated that US advertisers will spend $52.71 billion on search and display advertising, and more than half of this expenditure (52.2%) is expected to go towards mobile campaigns.
Welcome New & Notable advertisers to the network! This week we are excited to welcome newly launched Rakuten Affiliate Network advertisers NIC+ZOE, Ruum, WatchWarehouse.com, and UNIQLO. For a full list of new advertisers, check out our New Advertisers Page, part of the Global Deal Dispatcher.
Post Offers from Top Advertisers This Mother’s Day
This season, publishers will be on the hunt for deals on flowers, jewelry, gift baskets and more. Make sure you’re giving them the offers they’re looking for.