Looking to get your product or service in front of new, better qualified consumers? Have a unique offering that stays competitive in the ever-changing PPC landscape? Struggling with Brand awareness and want to expand reach, without sacrificing efficiency?
Rakuten Marketing Blog
Team members from Rakuten Affiliate Network, along with hundreds of others, headed to BlogHer 2015, the world's largest conference for women content creators. The event was held in New York City on July 16-18. We heard from amazing speakers like Anna Maria Chavez, CEO of Girl Scouts and Gwyneth Paltrow, Academy Award-winning actress and Founder of goop, Inc. The event was the optimal space for us to network with prospective publishers and get face time with our current publishers.
Q. Tell me about New Balance.
A. New Balance is a 100+-year old brand with a performance based heritage and strong core values. We have a commitment to not rest on past successes, but to be dedicated in our focus to continually push forward, to improve and aggressively deliver our best. Our goal is to design and manufacture products that improve upon yesterday and to rally athletes everywhere to achieve, and then reset their own goals.
There are those who stop and those who push on. So go, be something more. Beta is a state of being. A choice to never stop. Driven by the relentless desire to improve. Beta means constantly innovating. Evolving. And pushing. Beta means improving upon yesterday. And always being better tomorrow. We are New Balance and we are Always in Beta.
Perhaps one of the greatest benefits of marketing in the ecommerce space, and paid search specifically, is transparency and data – just so much data! Thanks to these insights, both you and your SEM specialist are better equipped to make strategic decisions to bring you closer to meeting your business goals whether that is building brand awareness, driving unique views to your site, or encouraging additional sales with more compelling copy messaging!
The Bonus Box is a new initiative that was started to create new and grow existing relationships. The Bonus Box provides a unique opportunity for our advertisers to promote their brand and their products to key influencers and bloggers. In addition, it also gives new advertisers an introduction and a platform to push new products or increase brand exposure.
Rakuten Marketing has partnered up with the Windy City Blogger Collective for a networking and cocktail event on August 13th!
FEATURING: Rice Force
Q. Tell me about Rice Force.
A. Rice Force is an award winning natural skincare brand, clinical proven, favored by celebrities and featured in leading spas around the globe.
We are best known for our Deep Moisture series featuring a Deep Moisture Lotion, Deep Moisture Essence, and Deep Moisture Cream used together in a three step regimen that leads to improved complexion. Our Premium Perfect Cream prevents wrinkles, sagging, and decreased elasticity and is another leading seller. Rice Force also offers a facial wash line, the Acpoless cleansing line, a makeup base series with UV protection and a body care series.
While a best seller in Japan, Rice Force is eagerly looking to expand in the US, where our products are only available through exclusive spas and our direct sales program.
The user journey is becoming increasingly complex, which coupled with consumer demand for a more unified experience across devices has led to further pressure on marketers to successfully measure the performance of their marketing channels.
Attribution is the only way that retail marketers will be able to truly understand how their customers behave across multiple touchpoints. Most importantly, a full view of the user journey will enable brands to apply marketing spend to the channels that are actually working.
Google Analytics and Google Adwords are valuable tools for marketers to use in order to gain insights on their internet marketing efforts. Individually, the data in each tool offers its own strengths, but their true benefits are only realized when they are linked together.