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Rakuten Marketing Blog

Industry Insights June 2016: Affiliate Influencers, Investing Strategies, & Media Behaviors

Posted on Wed, Jun 29, 2016 @ 16:06 PM by Daniel James

How much are influencers in affiliate marketing worth? There's no question that publishers have a reach into certain audiences, but the influence they have within those communities is just as significant to an affiliate marketing effort - for both the publisher and the advertiser. In this edition of Industry Insights,  we took a look at the growing importance of influencers in affiliate marketing, and how they can benefit publishers and advertisers alike. Read on to learn more, plus find out what publisher models advertisers are looking to invest more into, and what devices customers are going to be spending most of their time. 
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Golden Link Awards 2016: And The Winners Are...

Posted on Wed, Jun 29, 2016 @ 13:06 PM by Jill Wahlen

 

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Getting Started as an Influencer: Link Generating Best Practices for Publishers

Posted on Wed, Jun 29, 2016 @ 12:06 PM by Daniel James

Becoming an influencer is an achievement that affiliate marketing publishers look to command, but becoming one can be a long, challenging journey. Network Development Manager Ashley Hajjar is an expert in helping publishers become influencers. In this new monthly series Ashley shares secrets to help new publishers in the Rakuten Affiliate Network optimize their marketing strategies with best practices and how-to's in order to make them as influential as possible. Read on to learn this month's tip on becoming an influencer!

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Use Your Affiliate Links On Pinterest... Again!

Posted on Tue, Jun 28, 2016 @ 14:06 PM by Jamie Rademacher

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Pinterest announced in May that they will be accepting affiliate links in their Pins again. What does this mean for you? You are now able to continue making great content on Pinterest and share your favorite brands, styles and products in a sustainable way!

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Authenticity Matters: Reddit Co-Founder Shares His Marketing Insights

Posted on Thu, Jun 23, 2016 @ 16:06 PM by Daniel James

Reddit co-founder Alexis Ohanian shares the importance of being authentic in marketing - why it's important, how it resonates with consumers, and what he went through to learn these lessons.

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Advertiser Spotlight: Dr. Scholl's Shoes

Posted on Tue, Jun 21, 2016 @ 09:06 AM by Alex Roy

 

Q: Tell me about Dr. Scholl’s Shoes.
A: We are as passionate and dedicated as our founder, Dr. William Scholl, about creating playful, effortless footwear for a healthy life. We believe that fashion and function should always be in perfect harmony. We design our footwear for your active, everyday life in the real world. We obsess as much about how shoes feel when you slip them on, as how your feet feel at the end of the day.

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Thank You Symposium New York Sponsors!

Posted on Fri, Jun 17, 2016 @ 10:06 AM by Krystyna Lijek

Thank You Sponsors!

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Tips for Exploring Brooklyn During Symposium New York

Posted on Thu, Jun 16, 2016 @ 18:06 PM by Krystyna Lijek

We’re so excited to hop over the bridge this year and explore Downtown Brooklyn with you! With New York City’s skyline in the forefront, Brooklyn has a ton of exciting views and to-do’s to offer.

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Upcoming Webinar: Register Now and Start Preparing For 2016 Holidays

Posted on Thu, Jun 16, 2016 @ 17:06 PM by Luisa Beesley

The holidays will be here before you know it, and now's the time to start planning. Register today for our advertiser-focused webinar, Christmas in July, to learn what to expect during the holiday season, how to plan for it, and ways you can strategize for success.

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Just announced! Finalists for Golden Link Choice Awards:

Posted on Wed, Jun 15, 2016 @ 17:06 PM by Krystyna Lijek

Exciting news! The Golden Link Choice Awards finalists have been announced. Take a look at the list below to see if you or one of your partners have been nominated. You can see all  award finalists here.

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