Rakuten Marketing Forrester Affiliate Study
Survey Reveals Over Half of CMOs Don’t Have an Omnichannel Strategy
Rakuten Marketing Acquires Manifest

Rakuten Marketing Blog

RAN Meet the Brands: Exchange Series Event Recap

Posted on Fri, Apr 29, 2016 @ 09:04 AM by Jamie Rademacher

Rakuten Affiliate Network's Exchange Team hosted their first-ever "Meet the Brands: Exchange Series" event on Wednesday, April 27th at their offices in New York City with 100% attendance from all advertisers and publishers that RSVP'd. 


How Social, Video and Email Impact SEO Strategies

Posted on Thu, Apr 28, 2016 @ 13:04 PM by Daniel James

This in-depth discussion is brought to you by Ivan Pena, Senior Manager (Complete Services), Tampa. 

The world of SEO is always evolving. From the changes to search engines to the way people consume content, creating a search engine optimization strategy can be as fluid as it is essential. In this article you will learn three recent trends in SEO -- social media, video content, and email -- and how those trends influence your search engine rankings. You'll also gain key insights and strategies to apply to your own SEO plan. 


Q1 Momentum Data Insights

Posted on Thu, Apr 28, 2016 @ 11:04 AM by Jill Wahlen

Rakuten Marketing Overall Q1 Data By Channel:


Vote Now! Golden Link Award Nominations Are Open

Posted on Wed, Apr 27, 2016 @ 12:04 PM by Krystyna Lijek

It's that time of year again... (no, not Spring!)  it's time to choose the best of the best in affiliate marketing!

The Rakuten Affiliate Network Golden Link Awards bring together hundreds of Advertisers, Publishers and Agencies to celebrate the performance marketing industry.


Publisher Opportunity: FOREO ISSA™ mikro

Posted on Tue, Apr 26, 2016 @ 13:04 PM by Alex Roy

We are excited to announce that today, April 26th 2016, FOREO is launching the ISSA™ mikro, a revolutionary baby electric toothbrush. Designed for children aged 0-4 years old, the ISSA mikro offers a customized brush head that is small and rounded to clean small baby teeth at any angle while massaging gums. The extremely soft silicone bristles are safe and gentle, channeling delicate pulsations in two modes that massage and relieve itchy sensations from teething.


Publisher Case Study: Mr. Rebates

Posted on Mon, Apr 25, 2016 @ 14:04 PM by Jamie Rademacher

Mr. Rebates utilizes tools and reporting to further growth with Rakuten Affiliate Network. 


The Importance of GTIN Values in Your Product Feed

Posted on Thu, Apr 21, 2016 @ 16:04 PM by Kelly Dougherty

Have you ever noticed that your product listing ads (PLA) are not consistently showing or getting the impressions they deserve? Well, it all comes back to your product feed, and the more information you can provide, the better. Google is changing its Shopping requirements effective May 16th, expanding the 2015 GTIN requirement from the 50 ‘designated brands’ to all new products. What does this mean for you as an advertiser?


Advertiser Spotlight: Lilla P

Posted on Tue, Apr 19, 2016 @ 14:04 PM by Alex Roy

Q: Tell me about your company.
A: Inspired by the modern woman, Lilla P is a collection that is perfectly tailored for a casual lifestyle. Each season, we return to the brand ethos by rethinking the classics to create a collection of separates that are both flattering and functional. Unfettered yet full of subtle detail and pared down luxury, our hallmarks are clean lines, quality fabrications and an impeccable fit.


7 Reasons to Sponsor Symposium New York!

Posted on Wed, Apr 13, 2016 @ 09:04 AM by Krystyna Lijek

Rakuten Marketing has a variety of exciting sponsorship packages that focus on a range of participation and brand exposure opportunities at Symposium New York!


Cross-device measurement for today’s retailer

Posted on Tue, Apr 12, 2016 @ 11:04 AM by Rakuten Attribution


In order to truly understand consumer journeys, brands need to go beyond simply knowing which devices their customers are using to visit their website. Modern marketers also need to be able to identify and connect single users across mobile, desktop and tablet.  


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