Rakuten Marketing Blog
As part of the expansion of the Bing Partner Program, Microsoft named Rakuten Marketing as one of a select group of key partners to act as trusted advisors to their growing customer base for search advertising opportunities with the Bing Network.
Holiday shopping is in full swing! Spending activity was kicked off in the days leading up to Thanksgiving and Black Friday and is expected to carry into Cyber Monday. Here are some insights we pulled from the start of the busiest shopping season of the year:
- Black Friday online shopping is spreading earlier into the week, as Wednesday revenue surpassed 'Thanksgiving Eve' 2015 revenue by 37 percent for same-store retail clients.
- Thanksgiving Day continues to grow as a popular day for consumers, with spending up 14 percent over 2015 and outperforming Black Friday by 2-times.
- Online spending for Black Friday spiked 41 percent relative to the same period in 2015.
- Mobile sites received 56 percent of retail traffic across Thanksgiving and Black Friday.
"As consumers are growing more and more comfortable shopping on their phones and tablets, the timetable is opening up for brands to reach them during the holiday shopping season," said Tony Zito, CEO, Rakuten Marketing. "Our data has shown that most shoppers who buy something between Thanksgiving and Cyber Monday start shopping six days earlier, and almost half will check a coupon or cashback site to make sure they leverage any last-minute deals."
Other Rakuten Marketing retail data highlights include:
- Overall, retail shopping spiked earlier in November this year, the 13-14 (10-11 days before Thanksgiving), versus November 21-22 in 2015 (4-5 days before Thanksgiving).
- Friday at 2 p.m. ET has marked the weekend's peak hour for retail sales, so far vs. 12:00 am on Black Friday 2015.
"The shifting timeframe of the holiday retail season is indicative of a wider trend that shows consumers are moving to mobile," continued Zito. "Shoppers, who are able to browse deals from their homes and get retail alerts on-the-go throughout November, aren't limited to the traditional midnight line outside of shopping malls. We're excited to see how these trends will affect Cyber Monday activity and predict that sales will continue to increase."
Affiliate Myth Buster:
Using Data to Understand the True Value of Coupon Publishers
Whether they’ve received a code via email or found it on a coupon site, online shoppers are now accustomed to having discount codes readily available to help them save money on their purchases.
Scottsdale, Arizona is the perfect event location to truly put the work hard, play hard method to the test!
It's the time of year when every advertiser and publisher is scrambling to make sure as many deals get pushed out to customers as possible. In the affiliate channel, advertisers can effectively share their holiday offers with publishers through newsletters. Sarah Ikamas, the Manager of Web Production at the Rakuten Affiliate Network, shares her 6 newsletter best practices for advertisers to leverage this holiday season so they can share all their holiday offers with their publishers.
Before you can enjoy chestnuts roasting by the open fire or hit the slopes in a winter wonderland, you must make it through the most hectic shopping season of the year.
Fluctuating performance metrics, fraudulent bot activity and multi-channel shoppers are among many unique challenges advertisers face during the holiday season. With 75% of shoppers using their mobile devices while shopping in stores, it's essential to have a utility belt chock-full of super strageties to reach them along their path to purchase. With the right mix of advertising strategies, technology and support, you can be empowered with superhero abilities to drive optimal performance as you face any marketing challenges that come your way.
The arrival of the holidays means crunch time for advertisers in affiliate marketing, and the last thing you want to do is miss out on opportunities to make the most of the biggest shopping season of the year. In this short video, Director of Customer Experience Lisa Erlich shares three critical steps every advertiser must take before, during, and after Cyber Week.
The holidays are here and shoppers are already scouring the internet for Black Friday sales leaks, Cyber Monday teasers, and special promotions on products they're looking to purchase this holiday season. Chances are they're going to be visiting your site to find these deals, so get ready - the holiday shopping rush is going full charge!