News and views from the leader in Online Performance Marketing


[Webinar Recap] Advertisers – Check Out New and Notable Publishers for Q4!

Learn about new and notable publishers in the Rakuten Affiliate Network from Network Development Manager, Amanda Gottlieb in this 22 minute webinar. Highlights include: – a look at Fitbay, a clothing discovery service for men – Goodshop, a California based loyalty and rewards platinum publisher – Fashion Cache, an online fashion community that offers cash-back

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The Omni Series: How to Build an Omnichannel Strategy

Throughout the Omni Series, we’ve been focusing and building on the importance of looking at the impact that channels and devices have on the consumer journey. While most marketers have a fundamental insight into the benefits of omnichannel marketing, a critical question remains: How do I execute an omnichannel strategy? Personalizing every channel to every

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What is Ad Relevance and Why Is It Important in Paid Search?

Search is big business with about a billion search queries a day on Google – 15% of them being new. Is your paid search program set up with relevant ads to capitalize on the queries, traffic and orders? ”With paid search, we have the opportunity to reach, engage and influence consumers while they’re actively looking

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Meet a Rakuten Search Rock Star – Ashley McGee

The Rakuten Search offices are jam-packed with Rock Stars and we'd like you to meet them! First up is Ashley McGee, Launch Manager who has been with us since 2011 and working in SEM since 2007! Role model: my mother Favorite kids book: Oh, The Places You'll Go! By Dr. Seuss Favorite movie: Wayne's World Secret obsession: anything about

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