Rakuten Marketing Acquires Manifest

Rakuten Marketing Blog

Advertiser Network Trends: Thanksgiving, Black Friday, & Cyber Monday 2016 Strategies for Success

Posted on Wed, Aug 31, 2016 @ 15:08 PM by Daniel James

Black Friday and Cyber Monday are fast approaching, and very soon a majority of consumers will start shopping for the holidays and looking for deals. In this advertiser edition of Network Trends we took a look at consumer behavior last year in the US, CA, UK, and AU networks to evaluate how customers are shopping, when they start, when they're most likely to buy, and what they'll be looking for come Thanksgiving, Black Friday, and Cyber Monday 2016.


School Kicks Off with a New Report on 2016 Back-to-School Shopping Trends

Posted on Tue, Aug 30, 2016 @ 14:08 PM by Jill Wahlen

School is back in session, and Rakuten Marketing Digital Insights has reported on the top trends that have been shaping the 2016 Back-to-School shopping season. Featuring Rakuten Marketing performance data, along with survey data from more than 1,200 parents and 400 retailers, the report provides advertisers, industry influencers and publishers with actionable insights into consumer shopping and spending behaviors, attitudes and patterns.


Advertiser Spotlight: Dorco

Posted on Tue, Aug 30, 2016 @ 10:08 AM by Alex Roy

Q: Tell me about Dorco.
A: Dorco is a manufacturer of technologically advanced superior quality shaving products. Founded in 1955, Dorco is Asia’s leader and a household recognized brand around the world and is sold in over 100 countries. In the U.S. and in Canada, Dorco has been able to introduce the pinnacle of shaving innovation, including the world’s first 7 blade shaving system.


Cheat Sheet: The One-Sheet Guide to Q4 Planning Resources & Strategies

Posted on Mon, Aug 29, 2016 @ 13:08 PM by Daniel James


In the time it takes to heat up leftovers in the microwave, you'll have all the quick-tips, reports, and metrics needed to start outlining your Q4 planning.


Publisher Spotlight: CUPONATION

Posted on Mon, Aug 29, 2016 @ 09:08 AM by Jamie Rademacher

Q: Tell us a little about your company.
A: Founded in 2012, CUPONATION (SID: 3146176) believes that saving money helps people get more out of life. Our mission is to collect all valid coupons, discounts, promo codes and deals from online stores into one website for our customers to save significantly on their everyday online shopping.


Reporting Guide: Individual Item Report

Posted on Fri, Aug 26, 2016 @ 11:08 AM by Daniel James

In this post from Account Managers Lizzy Prendiville and Sam Miller, the value and benefits of using an Individual Item Report are discussed to show how advertisers can evaluate what their most successful affiliate products are - and how to use that information to increase sales. 


Are You Joining? Experience 2016 Has Launched.

Posted on Wed, Aug 24, 2016 @ 19:08 PM by Krystyna Lijek

Where does your ultimate marketing inspiration and strategy come from? 
It begins with Experience.


Manage Networking Events & Symposium Like a Boss

Posted on Wed, Aug 24, 2016 @ 11:08 AM by Krystyna Lijek

Have you attended a Rakuten Marketing Symposium? Each year, our events get bigger and better, whether you are attending our smaller scale Symposium in Toronto or our biggest event of the year in New York City. You can also find our team at a variety of trade shows and industry events throughout the year. In 2015, we attended over 50 industry events. 

Check out the events section of our website to see where you can meet with us next!


Holiday Survival Guide To Dominate Q4: Exclusive Webinar With Google

Posted on Tue, Aug 23, 2016 @ 15:08 PM by Jessica Henry

It’s the happiest season of them all! Well, at least for marketers who have a comprehensive strategy in place to capitalize on shoppers. For those wondering what the most important search trends and strategies are for your omnichannel strategy this year, look no further.


Casual Friday: How Businesses are Using Pokemon Go for Marketing

Posted on Fri, Aug 19, 2016 @ 10:08 AM by Daniel James

I enjoy taking walks during my lunch. Being located in the heart of downtown Chicago means that these walks are incredibly scenic: I catch tourists taking selfies in front of the Bean at Millennium Park, soak in a view of Lake Michigan at the Lakefront Trail, and walk by some of the most historic and dauntingly tall buildings in the country. (And for the record, it was and will always be the Sears Tower, not the Willis.)

But lately my lunchtime walks have been dominated by glancing frequently at my phone, occasionally raising it to view the sights of Chicago in the background of my screen while I try to catch birds, rats, electric mice, and other creatures. I, like the other 9.5 million daily active users, have been absorbed into the world of Pokémon Go.


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