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Rakuten Marketing Challenges Industry Status Quo for Attribution

This morning at Rakuten Marketing we are very excited to announce the beta launch of Cadence Essential! Below you will find a snippet from the release with a link to read the full version.  Rakuten Marketing Challenges Industry Status Quo for Attribution; Adds Transparency for All Cadence Essential offers cross-channel attribution reporting at no additional charge, empowering

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Register Now | Advertiser Webinar: Publisher Business Models Decoded + Optimizing Your Search Campaign with Affiliate Partners

Register Now | Advertiser Webinar: Publisher Business Models Decoded + Optimizing Your Search Campaign with Affiliate Partners  Deciphering the best publishers for your program requires in depth-knowledge of publisher business models, how they work, and how you can work with them.  Join us on Wednesday, February 11 at 1:30 pm ET to take a tour of

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Fraud alert: Rakuten Display’s Amy Zahller gives five practices to combat ad fraud in 2015

Have you noticed a post-holiday drop in ad prices? Sounds great, right? But did you know that your campaigns are exceptionally vulnerable to ad fraud this time of year? While you’re relaxing into your lower ad costs, you’re becoming an easy target for fraudsters. Fraudulent inventory typically carries a low price point, making it hard

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