Rakuten Marketing and Google experts discuss getting the most out of RLSAs in Q4
Rakuten Marketing - Driving the Omni Experience [VIDEO]
Rakuten Affiliate Network 2015 Affiliate Campus Webinars and Events

Rakuten Marketing Blog

Are You Attending Omni.Digital?

Posted on Sep 04, 2015 by Krystyna Lijek

Our team will be back at the Omni.Digital Conference this year in Chicago on September 10th. We’re sending quite a few team members and participating in the event as a supporting sponsor, and will be providing the tote bags to attendees!

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[SAVE THE DATE]: The WIN Summit announces Speaker Melissa Feemster, Rakuten Affiliate Network GM & SVP

Posted on Sep 04, 2015 by Krystyna Lijek

 

 

See Melissa Feemster share insights on the art of negotiating at the groundbreaking 2015 Negotiation Institute WIN Summit in New York City.

Melissa will discuss the importance of Emotional IQ in negotiating on the panel Mythbusters: Women, Negotiation, and Emotional IQ. 

Melissa Feemster is the General Manager and SVP of Rakuten Affiliate Network (formerly LinkShare). Prior to LinkShare, she worked in Account Management at Ogilvy, in brand management at Campbell Soup Company and in Corporate Communications at McDonald’s Corporation. Melissa holds an MBA in Marketing from the University of Pennsylvania’s Wharton School of Business and a BA from DePauw University.

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Plan a Grand Finale to Ace your Back to School Strategy

Posted on Sep 03, 2015 by Jill Wahlen

In 20th century America, wearing white after Labor Day was considered grossly unfashionable. After the first Monday of September, all summer whites were packed away until the green light was given on Memorial Day weekend. While this trend has drastically changed, it is important to remember what else Labor Day means for the retail industry: back to school shopping.

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PayPal as a payment option is here, opening up more networks and advertisers to you!

Posted on Sep 03, 2015 by Kimberly Anglin

Publishers, starting September 4th you can receive commissions via PayPal!  PayPal will allow you to work with networks and advertisers that you currently cannot work with due to geographical payment restrictions. For this release, the option to use PayPal will be available for all networks except for Brazil and Japan.

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Build Better Blogger Partnerships: Advice for Advertisers & Publishers

Posted on Sep 02, 2015 by Kimberly Anglin

With blogs on the rise - many attracting large audiences and becoming lucrative brands in their own rights - establishing strong partnerships with this new set of tastemakers has become a top priority for advertisers looking to maximize their reach. Likewise, savvy bloggers - those looking to leverage their influence and make the most of their partnerships with brands - have started collaborating with advertisers in exciting new ways to create engaging offers and incentives for their growing audiences. 

Whether you're an advertiser looking expand your publisher network, or an affiliate looking to maximize your commission, maintaining strong partnerships will be key to your growth and success in the affiliate space. If you're looking to start grow your partnerships right away, be sure to read on for expert tips and advice for growing your affiliate relationships - just in time for Q4!

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Network Trends: Black Friday & Cyber Monday Predictions

Posted on Sep 02, 2015 by Kimberly Anglin

Read on for Black Friday & Cyber Monday predictions, just in time for Q4!

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Google Cohosted Webinar: How to Stuff Your Q4 Stockings

Posted on Sep 01, 2015 by Jessica Henry

The holiday shopping season is almost here and Rakuten Marketing wants to ensure your search campaigns are up to the challenge. Remarketing Lists for Search Ads (RLSAs) is a multi-faceted search strategy that can help you reach and engage qualified consumers in various parts of the purchase cycle. Rakuten Marketing search experts and Google will be highlighting various tips and tricks, including:

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REGISTER FOR SEPTEMBER CAMPUS EVENTS

Posted on Sep 01, 2015 by Jamie Rademacher

Register for this month’s Campus Events to learn more about being a successful advertiser or publisher in the Rakuten Affiliate Network. You can find more information about our events in the Advertiser Help Center or Publisher Help Center, including featured speakers and a longer description.

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RAN Around the World: Seattle

Posted on Aug 31, 2015 by Alex Roy

Rakuten Affiliate Network's Robert Rotarius takes on Seattle!

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Advertiser Spotlight: Tamara Mellon

Posted on Aug 31, 2015 by Alex Roy

 

Q. Tell me about Tamara Mellon.
A. Tamara Mellon is an accessible luxury lifestyle brand — offering ready-to-wear, shoes and handbags. Tamara Mellon was born out of a simple, but groundbreaking philosophy: We are living in a world where women want to buy now, wear now. Putting the needs of the modern woman first, Tamara Mellon will offer versatile, season-less fashion as well as monthly capsules that are specific to the time of year.

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