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Fraud alert: Rakuten Display’s Amy Zahller gives five practices to combat ad fraud in 2015

Have you noticed a post-holiday drop in ad prices? Sounds great, right? But did you know that your campaigns are exceptionally vulnerable to ad fraud this time of year? While you’re relaxing into your lower ad costs, you’re becoming an easy target for fraudsters. Fraudulent inventory typically carries a low price point, making it hard

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How Do You Find Your Real Competitors?

Every day, the search landscape is getting more and more competitive. Without a solid account structure and strategy, higher costs (CPCs) could be devastating to the effectiveness of your program. While this is more obvious during the holidays when competition is at its highest, throughout the rest of the year it’s possible you can increase

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