Rakuten Marketing Blog
The Rakuten Search offices are jam-packed with Rock Stars and we'd like you to meet them!
Register for this month’s Campus Events to learn more about being a successful advertiser or publisher in the Rakuten Affiliate Network. You can find more information about our events in the Advertiser Help Center or Publisher Help Center, including featured speakers and a longer description.
In order to successfully manage (and grow!) an affiliate program, managers need to have a handle on three key pillars: recruitment, activation and optimization. Program managers are usually aware of the need to add (or recruit) new publishers into their programs, and optimize time and spend by maximizing their most profitable relationships, but what about activation, the oft-forgotten middle pillar?
Ah, activation! This integral part of affiliate program management suffers from what I like to call "middle child” syndrome. The Jan Brady of the program management spectrum, activation is an often overlooked, but vital, part of any successful affiliate marketing campaign. These campaigns are what turn inactive affiliates into click-driving, order-generating machines!
Interested in setting up a campaign? Whether you're new to affiliate marketing, or I've simply piqued your interest, be sure to read on to learn how to implement a successful activation campaign of your own.
At the beginning of this year Website Magazine sent out digital high-fives to a list of companies who postively drove the internet industry forward in 2014. The publication included Rakuten Marketing on the list and noted the great affect that each listed company makes on their readers as well as the internet community overall.
Finally! We answer the question you've all been asking... What works? Seasoned Rakuten Affiliate Network account managers will join us to share first-hand stories about challenges their clients faced in the affiliate channel including: managing to a budget, increasing brand awareness, new customer acquisition, and more; plus the strategies implemented to reach - and in many cases - surpass their goals.
On February 13th, Rakuten Affiliate Network hosted our first ever Fashion Week event, Cocktails and Conversation, which took place at the exclusive Norwood Club in the Meatpacking District of New York City with over 65 people in attendance. This event was not only a way to appreciate our fashion publishers/bloggers; it was also a fantastic opportunity for Publishers and Advertisers to meet and mingle in person and expand their current network to make new partnerships.