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Rakuten Marketing Blog

[Publisher Webinar] Start the Year Fresh - Learn to Set Up Your Account and Market Your Site!

Posted on Wed, Jan 18, 2017 @ 18:01 PM by Andrea Thoene

New Year, new you. Start 2017 off right by learning how to set up your publisher account and market your site to help attract new advertisers. Don’t miss out, register today!
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24 Hours at CES, or How I Learned to Quit Worrying and Love the Mob

Posted on Wed, Jan 18, 2017 @ 15:01 PM by Danny Kourianos

As a CES first-timer, the realization that I had not planned enough time settled in the moment I looked at the maps of the event spaces. I quickly realized there would be no way to cover all the ground I would have liked to in the day and a half I dedicated to the show. CES covers 2.5 million net square feet of exhibit space across three conference centers located up and down the Las Vegas Strip. According to my iPhone, I walked 15 miles over the course of 24 hours and would guess I saw two-thirds of the show. What I did see will have profound implications on the future of digital marketing, e-commerce, and consumer privacy. I also learned that, if you ask nicely, the Delta flight attendants will bring you a much larger vomit bag than the one that’s tucked into your seat back pocket, but more on that later.

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Thank You for Making Rakuten Affiliate Network #1 for the 6th Year in a Row!

Posted on Tue, Jan 17, 2017 @ 09:01 AM by Jamie Rademacher

Thank you for making Rakuten Affiliate Network the #1 affiliate network for the unprecedented 6th year in a row!

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Case Study: A Cyber Monday Decline? What That Means for All of 2017

Posted on Thu, Jan 12, 2017 @ 11:01 AM by Daniel James

Cyber Monday 2016 was one for the record books, but behind the records being set that day there were red flags that marketers need to be aware of. In this case study we evaluate what went on behind the scenes during Cyber Monday 2016, why these records aren't all that marketers should be paying attention to, and what lessons we learned that will be applicable throughout all of 2017. 

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9 Must-Know Millennial Shopping Trends & Marketing Strategies of 2017

Posted on Wed, Jan 11, 2017 @ 18:01 PM by Daniel James

Millennials: the key generation for 2017 when it comes to targeting consumers. Larger and more diverse than any other generation, these shoppers now have more spending power than any other generation. But marketing to these consumers is a challenge. In this blog post you'll learn 9 shopping trends and marketing strategies to capture the Millennial market in 2017.

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8 Success Strategies for Product Placement Campaigns

Posted on Thu, Jan 5, 2017 @ 13:01 PM by Daniel James

2017 will be an important year for content. With customers looking for more authentic, trustworthy ways to research products, advertisers looking to partner with content creators will find themselves in an extremely beneficial position to reaching (and converting) these consumers. In this article, we'll review 8 key strategies on how advertisers can make the most of a product placement campaign with publishers, from identifying the right publishers to work with to keeping the relationship strong after the campaign is over.

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7 Must-Know Answers About Disclosure/Compliance in Affiliate Publishing

Posted on Tue, Jan 3, 2017 @ 13:01 PM by Jennifer Moor

In 2017 advertisers and publishers are going to look towards various types of content to help boost their affiliate efforts. This movement will result in more sponsored content and product features being placed into content, from YouTube videos and podcasts, to social media posts and blogs. However, with this effort will have a lot of questions on what a publisher (and advertiser) should be disclosing to their followers. In this blog post, Brand Quality & Compliance leader Jennifer Moor answers 7 of the most common questions publishers and advertisers might have about disclosure, compliance, and how content is affected by the FTC. 

(Note: This expert blog piece is written only to be informative, and should not be used as legal advice)

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Symposium Brings Rakuten Marketing to Life!

Posted on Tue, Dec 27, 2016 @ 09:12 AM by Krystyna Lijek

Symposium Scottsdale is just FIVE weeks away!
This is your opportunity to see your network come to life. 

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Jeff Ma, infamous member of the MIT Blackjack Team, Keynote Speaker at Symposium Scottsdale!

Posted on Thu, Dec 22, 2016 @ 10:12 AM by Krystyna Lijek

We're excited to announce Jeff Ma, infamous member of the MIT Blackjack Team, as our Symposium Scottsdale Keynote Speaker!  
 
Jeff Ma created an ingenious method for counting cards - using talent, creativity, math, and teamwork to win millions in Las Vegas. Ma was the inspiration for the best-selling book Bringing Down the House and the hit movie, 21, which topped the box office in its first two weeks.
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5 Cutting Edge Content Publishing Strategies to Leverage in 2017

Posted on Wed, Dec 21, 2016 @ 13:12 PM by Daniel James

Content marketing is becoming more important in affiliate marketing. The emergence of influencers, an expansion of content publishing options, and a demand for authenticity from consumers is giving content publishers more opportunities to make an impact than ever before. In 2017, consider trying some of these new content publishing strategies to grow and optimize your marketing efforts.

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