We're in the midst of Dads and Grads season, the time of year that ranges from mid-May towards the end of June. For affiliate marketers, there's plenty of work to do before diving into Q3 and Q4. This last push in Q2 - currently going on - can add momentum going into the summer, and help form critical partnerships between advertisers and publishers as the holidays loom on the horizon.
Rakuten Marketing Blog
Q: Tell me about Joseph Joseph:
A: Founded in 2003 by twin brothers Anthony and Richard, Joseph Joseph specialises in creating design-led products for the kitchen and home with a strong emphasis on form, functionality and quality. As one of the fastest growing companies in the worldwide homewares market, the brand has earned global recognition for its multi-award-winning designs.
According to SimilarWeb, 65% of total e-commerce traffic in January came from mobile devices. Yet, despite the dominance of mobile, brands should resist the urge to have a conventional approach to these high volumes.
Welcome to the inagural edition of Industry Insights! Every month we'll be collecting relevant content from around the web to provide news, insights, and strategies to help drive your affiliate success. You'll get a recap of each story with important highlights, as well what this means for your affiliate strategy from a publisher and advertiser standpoint. Look for this piece every month on the Rakuten Affiliate Network blog and newsletter.
With Q3 planning underway and Q4 quickly approaching, one conversation every marketing team for publishers and advertisers alike will have is "who is our target demographic for this product/service?" In the May edition of Industry Insights, we take a look at a Yahoo! Advertising report that answers that question, along with how you can leverage these findings to improve your affiliate strategy. You'll also learn how the growing trend in "holidays" can be beneficial to your affiliate plan, and ways to start preparing for back-to-school shopping.
With our annual Rakuten Marketing Symposium New York event just around the corner, now is the perfect time to choose a sponsorship that will help get you the brand exposure you need to ultimately boost up your affiliate program.
Flowers are blooming, the weather is warm, summer has barely started, but parents are already preparing for the back to schoolshopping season. Consumers start shopping earlier & earlier every year across their multiple devices and it is important to have the proper strategy in place to drive the best performance.
With Mother's Day come and gone, consumers are now looking towards the next two major shopping events in Q2: Father's Day and graduation season. This "Dads and Grads" time of year is a big opportunity for publishers and advertisers to generate revenue, build awareness, or simply help start off summer sales a bit early. To help advertisers and publishers plan for this time of year, we took an in-depth look at some of the previous years' trends, consumer behaviors, and popular products to help you build, optimize, or add on to a Dads and Grads strategy this year.