News and views from the leader in Online Performance Marketing


Rakuten Marketing Challenges Industry Status Quo for Attribution

This morning at Rakuten Marketing we are very excited to announce the beta launch of Cadence Essential! Below you will find a snippet from the release with a link to read the full version.  Rakuten Marketing Challenges Industry Status Quo for Attribution; Adds Transparency for All Cadence Essential offers cross-channel attribution reporting at no additional charge, empowering

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5 Quick Wins To Improve Paid Search in Retail

According to a recent research report co-authored by Forrester and, paid search continues to be a major driver of sales and new customer acquisition for retailers. In fact, the joint study found that 85% of the retailers surveyed spent the majority of their interactive budgets on paid search, with four out of five respondents

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Register Now | Advertiser Webinar: Publisher Business Models Decoded + Optimizing Your Search Campaign with Affiliate Partners

Deciphering the best publishers for your program requires in depth-knowledge of publisher business models, how they work, and how you can work with them.  Join us on Wednesday, February 11 at 1:30 pm ET to take a tour of top publisher business models, and lesser-known business models with our network experts. Plus, if you haven't

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Fraud alert: Rakuten Display’s Amy Zahller gives five practices to combat ad fraud in 2015

Have you noticed a post-holiday drop in ad prices? Sounds great, right? But did you know that your campaigns are exceptionally vulnerable to ad fraud this time of year? While you’re relaxing into your lower ad costs, you’re becoming an easy target for fraudsters. Fraudulent inventory typically carries a low price point, making it hard

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