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Infographic: Studying Up for Affiliate Success This Dads and Grads Season

Posted on Tue, May 31, 2016 @ 12:05 PM by Daniel James

We're in the midst of Dads and Grads season, the time of year that ranges from mid-May towards the end of June. For affiliate marketers, there's plenty of work to do before diving into Q3 and Q4. This last push in Q2 - currently going on - can add momentum going into the summer, and help form critical partnerships between advertisers and publishers as the holidays loom on the horizon.  

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Advertiser Spotlight: Joseph Jospeh

Posted on Tue, May 31, 2016 @ 10:05 AM by Alex Roy

Q: Tell me about Joseph Joseph:
A: Founded in 2003 by twin brothers Anthony and Richard, Joseph Joseph specialises in creating design-led products for the kitchen and home with a strong emphasis on form, functionality and quality. As one of the fastest growing companies in the worldwide homewares market, the brand has earned global recognition for its multi-award-winning designs. 

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Getting Mobile Right: Why Attribution is Essential

Posted on Tue, May 31, 2016 @ 09:05 AM by Rakuten Attribution

 

According to SimilarWeb, 65% of total e-commerce traffic in January came from mobile devices. Yet, despite the dominance of mobile, brands should resist the urge to have a conventional approach to these high volumes.

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Industry Insights: The Most Influential Generation, Holidays Every Day, and Back-to-School Success

Posted on Wed, May 25, 2016 @ 17:05 PM by Daniel James

Welcome to the inagural edition of Industry Insights! Every month we'll be collecting relevant content from around the web to provide news, insights, and strategies to help drive your affiliate success. You'll get a recap of each story with important highlights, as well what this means for your affiliate strategy from a publisher and advertiser standpoint. Look for this piece every month on the Rakuten Affiliate Network blog and newsletter.

With Q3 planning underway and Q4 quickly approaching, one conversation every marketing team for publishers and advertisers alike will have is "who is our target demographic for this product/service?" In the May edition of Industry Insights, we take a look at a Yahoo! Advertising report that answers that question, along with how you can leverage these findings to improve your affiliate strategy. You'll also learn how the growing trend in "holidays" can be beneficial to your affiliate plan, and ways to start preparing for back-to-school shopping.

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Keynote Announced! See Alexis Ohanian at Symposium New York

Posted on Wed, May 25, 2016 @ 10:05 AM by Krystyna Lijek

Rakuten Marketing is excited to bring Alexis Ohanian to the Symposium New York Stage!

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The Crucial Relationship Between Content Driven Publishers and Travel Advertisers

Posted on Mon, May 23, 2016 @ 11:05 AM by Daniel James

Building and maintaining an affiliate marketing strategy is a symbiotic relationship between the advertiser and the publisher. In order to maintain success both the advertiser and the publisher need to have an understanding of how to reach their target customers, what those customers are interested in, and how to convert them into making a purchase. In this study, we examine the important relationship between content-driven publishers and advertisers in the Travel vertical, and how this relationship can yield strong results for both parties. 
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How to Make the Most of Symposium New York Through Sponsorships

Posted on Fri, May 20, 2016 @ 10:05 AM by Erika Diamond

With our annual Rakuten Marketing Symposium New York event just around the corner, now is the perfect time to choose a sponsorship that will help get you the brand exposure you need to ultimately boost up your affiliate program.

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Understanding the Importance of Coupon/Voucher and Loyalty Sites in Affiliate Marketing

Posted on Wed, May 18, 2016 @ 18:05 PM by Daniel James

Advertisers are always looking for new ways to succeed in affiliate marketing, and that success relies on the type of publishers they choose to work with.The Rakuten Affiliate Network took a look at two of the most successful type of publisher business models -- Coupon/Voucher sites and Loyalty sites -- and evaluated the ways that advertisers can miss out on some great opportunities to expand brand awareness, generate new revenue, and discover new customers by not partnering with these types of publishers. 

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Google & Rakuten Marketing Webinar: Search Strategies To Ace The Back To School Shopping Season

Posted on Wed, May 18, 2016 @ 11:05 AM by Jessica Henry

Flowers are blooming, the weather is warm, summer has barely started, but parents are already preparing for the back to schoolshopping season.  Consumers start shopping earlier & earlier every year across their multiple devices and it is important to have the proper strategy in place to drive the best performance.

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Strategizing for Affiliate Success During Dads and Grads Season

Posted on Thu, May 12, 2016 @ 17:05 PM by Daniel James

With Mother's Day come and gone, consumers are now looking towards the next two major shopping events in Q2: Father's Day and graduation season. This "Dads and Grads" time of year is a big opportunity for publishers and advertisers to generate revenue, build awareness, or simply help start off summer sales a bit early. To help advertisers and publishers plan for this time of year, we took an in-depth look at some of the previous years' trends, consumer behaviors, and popular products to help you build, optimize, or add on to a Dads and Grads strategy this year.

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