Rakuten Marketing Acquires Deep Forest Media
Rakuten Marketing Appoints Tony Zito CEO
Rakuten Affiliate Network Ranked #1 Network Fourth Consecutive Year

Rakuten Marketing Blog

Publisher, Know Thy Consumer: Unlock Higher Commission with These Key Tips

Posted on May 06, 2015 by Kimberly Anglin

In affiliate marketing, the name of the game is "get the sale" (or the lead, call, or other "conversion" that the brand desires). Once you understand how affiliate marketing works and how you're paid for your efforts, you can tailor your approach toward persuading your visitor to buy. These tips from the psychology of shopping can be the magic key to unlock the door of higher earnings for your website.

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10 Ways to Keep Your Links Relevant

Posted on May 06, 2015 by Kimberly Anglin

Links are the cornerstone of any good affiliate program. Keeping them categorized, timely and relevant are crucial when looking to establish and/or maintain a profitable program. With this in mind, we've spoken to our network's best and brightest account experts and compiled a list of their top 10 tips for successful link management. Here are their suggestions:

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Q1 2015 Momentum Insights [Infographic]

Posted on May 06, 2015 by Krystyna Lijek

(Click the graphic to see a PDF presentation of the data!)

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New & Notable Publishers: Showroom, CCDR Media & GrabOne

Posted on May 05, 2015 by Jamie Rademacher

Rakuten Affiliate Network’s New & Notable Publishers

This week we are featuring: Showroom, CCDR Media & GrabOne

Be sure to visit their websites and find out more within the advertiser dashboard. You can easily search by SID to find out more about the new publishers!
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REGISTER FOR MAY CAMPUS EVENTS

Posted on May 04, 2015 by Alex Roy

Register for this month’s Campus Events to learn more about being a successful advertiser or publisher in the Rakuten Affiliate Network. You can find more information about our events in the Advertiser Help Center or Publisher Help Center, including featured speakers and a longer description.  All of our webinars are recorded and available in our help centers after the event. 

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Own The Page

Posted on May 04, 2015 by Jessica Henry

This article is an excerpt from "The Oscars Red Carpet Review - Social Engagement and Paid Search Awards" where over a dozen of fashion’s brightest digital marketing minds got creative with social media to build brand awareness beyond the red carpet name-dropping and TV advertisement at Oscars 2015.

It is a constant battle to reach, engage and influence consumers. Paid Search provides the opportunity to capitalize on consumers at the exact moment they are looking for your products or services.

The first step is to ensure your campaigns are structured for success - with enough budget to ensure your ad shows for every query throughout the day, across all devices. 

However, just showing isn’t always enough with all the competition in the space.  You need to leverage all available tools and strategies to push your competition further down, or even off the page. Ad extensions provide an opportunity to showcase additional content and deep link consumers further into your site.  Some of the best extensions to use are Sitelinks, Callout, Review and Location extensions, as they also have shown to lift click through rate (CTR) along with influencing consumers.

Click through rate (CTR) lift by ad extension*:

  • Sitelinks: up to 20%
  • Review extensions: up to 10%
  • Call extensions (mobile): up to 8%
  • Location extensions: up to 10%

Not only do ad extensions highlight relevant content for consumers, but they also impact your Quality Score, allowing you to show more often and more efficiently.

These simple steps will help you stand out in the crowded search space, while engaging and influencing your target audience. After all, what’s better than beating your competition and driving sales? Not much.

Jessica Henry, Director of Strategy Development

Jessica Henry
Director of Strategy Development
Rakuten Search

 
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Strong Partnerships Bring Hunter Incredible Success

Posted on Apr 30, 2015 by Alex Roy

Advertiser Case Study: Hunter

Hunter is a British heritage brand renowned for its Ionic Original boot. Headquartered today in London, with offices in Scotland, New York and Dusseldorf, the brand builds on its heritage of almost 160 years, creating footwear and outwear to protect from the weather and perform across all terrains.

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Paid Search & Brand Image

Posted on Apr 27, 2015 by Sarah Gyson

This article is an excerpt from "The Oscars Red Carpet Review - Social Engagement and Paid Search Awards" where over a dozen of fashion’s brightest digital marketing minds got creative with social media to build brand awareness beyond the red carpet name-dropping and TV advertisement at Oscars 2015.

To be a high-end designer brand is to uphold an image of exclusivity and luxury.  To many companies advertising n the readily accessible digital world counters this aspiration. The Paid Search channel, in particular, can have a reputation for being very “salesy” and intrusive, seen as a medium that could derail the high class image designer brands work to maintain with more traditional forms of advertising. As today’s shoppers are impacted by more than over-the-top billboards and glossy magazines, it may be time for advertisers to take a closer look at how they can make Paid Search ads work for them.

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U.S. Customers of All Ages Push Forward the Omnichannel Path

Posted on Apr 24, 2015 by Maki Ishikawa

According to a recent comScore report, multi-platform usage has increased drastically among every generation, between 2013 and 2014. The multi-platform user is even increasing immensely in the 55+ age group. Additionally, in this year over year comparison comScore found that multi-platform usage among Gen-Xers exceeded Millennials, although Millennials still rank highest in mobile only usage. Such research suggests the need for brands to provide an omnichannel experience to their customers, whether they are on a mobile phone, desktop, tablet or in a store.

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Submit Your Golden Link Award Nomination!

Posted on Apr 23, 2015 by Alex Roy

It's that time of year again... time to choose the best of the best in affiliate marketing. The Rakuten Affiliate Network Golden Link Awards bring together hundreds of Advertisers, Publishers and Agencies to celebrate the performance marketing industry! 

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