Rakuten Marketing Blog
As a CES first-timer, the realization that I had not planned enough time settled in the moment I looked at the maps of the event spaces. I quickly realized there would be no way to cover all the ground I would have liked to in the day and a half I dedicated to the show. CES covers 2.5 million net square feet of exhibit space across three conference centers located up and down the Las Vegas Strip. According to my iPhone, I walked 15 miles over the course of 24 hours and would guess I saw two-thirds of the show. What I did see will have profound implications on the future of digital marketing, e-commerce, and consumer privacy. I also learned that, if you ask nicely, the Delta flight attendants will bring you a much larger vomit bag than the one that’s tucked into your seat back pocket, but more on that later.
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Cyber Monday 2016 was one for the record books, but behind the records being set that day there were red flags that marketers need to be aware of. In this case study we evaluate what went on behind the scenes during Cyber Monday 2016, why these records aren't all that marketers should be paying attention to, and what lessons we learned that will be applicable throughout all of 2017.
Millennials: the key generation for 2017 when it comes to targeting consumers. Larger and more diverse than any other generation, these shoppers now have more spending power than any other generation. But marketing to these consumers is a challenge. In this blog post you'll learn 9 shopping trends and marketing strategies to capture the Millennial market in 2017.
2017 will be an important year for content. With customers looking for more authentic, trustworthy ways to research products, advertisers looking to partner with content creators will find themselves in an extremely beneficial position to reaching (and converting) these consumers. In this article, we'll review 8 key strategies on how advertisers can make the most of a product placement campaign with publishers, from identifying the right publishers to work with to keeping the relationship strong after the campaign is over.
In 2017 advertisers and publishers are going to look towards various types of content to help boost their affiliate efforts. This movement will result in more sponsored content and product features being placed into content, from YouTube videos and podcasts, to social media posts and blogs. However, with this effort will have a lot of questions on what a publisher (and advertiser) should be disclosing to their followers. In this blog post, Brand Quality & Compliance leader Jennifer Moor answers 7 of the most common questions publishers and advertisers might have about disclosure, compliance, and how content is affected by the FTC.
(Note: This expert blog piece is written only to be informative, and should not be used as legal advice)
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Content marketing is becoming more important in affiliate marketing. The emergence of influencers, an expansion of content publishing options, and a demand for authenticity from consumers is giving content publishers more opportunities to make an impact than ever before. In 2017, consider trying some of these new content publishing strategies to grow and optimize your marketing efforts.