Rakuten Marketing Blog
Register for this month’s Campus Events to learn more about being a successful advertiser or publisher in the Rakuten Affiliate Network. You can find more information about our events in the Advertiser Help Center or Publisher Help Center, including featured speakers and a longer description.
Historically businesses have focused on finding the perfect algorithm and technology when it comes to attribution. But it is not just about the technology, the focus should also be on the outputs and what you do with the data.
Looking to get your product or service in front of new, better qualified consumers? Have a unique offering that stays competitive in the ever-changing PPC landscape? Struggling with Brand awareness and want to expand reach, without sacrificing efficiency?
Team members from Rakuten Affiliate Network, along with hundreds of others, headed to BlogHer 2015, the world's largest conference for women content creators. The event was held in New York City on July 16-18. We heard from amazing speakers like Anna Maria Chavez, CEO of Girl Scouts and Gwyneth Paltrow, Academy Award-winning actress and Founder of goop, Inc. The event was the optimal space for us to network with prospective publishers and get face time with our current publishers.
Q. Tell me about New Balance.
A. New Balance is a 100+-year old brand with a performance based heritage and strong core values. We have a commitment to not rest on past successes, but to be dedicated in our focus to continually push forward, to improve and aggressively deliver our best. Our goal is to design and manufacture products that improve upon yesterday and to rally athletes everywhere to achieve, and then reset their own goals.
There are those who stop and those who push on. So go, be something more. Beta is a state of being. A choice to never stop. Driven by the relentless desire to improve. Beta means constantly innovating. Evolving. And pushing. Beta means improving upon yesterday. And always being better tomorrow. We are New Balance and we are Always in Beta.
Perhaps one of the greatest benefits of marketing in the ecommerce space, and paid search specifically, is transparency and data – just so much data! Thanks to these insights, both you and your SEM specialist are better equipped to make strategic decisions to bring you closer to meeting your business goals whether that is building brand awareness, driving unique views to your site, or encouraging additional sales with more compelling copy messaging!
The Bonus Box is a new initiative that was started to create new and grow existing relationships. The Bonus Box provides a unique opportunity for our advertisers to promote their brand and their products to key influencers and bloggers. In addition, it also gives new advertisers an introduction and a platform to push new products or increase brand exposure.