Rakuten Marketing is pleased to announce a very successful Q4! You can also see the full business results from FY2016 here.
Rakuten Marketing Blog
We’re excited to release the latest Rakuten Marketing Insights report that highlights the global shopping behaviors that will drive fashion, luxury, beauty and travel purchases over the next year: the global 2017 Shopper Profiles report.
Advertisers: Learn how to create coupon offers and leverage affiliate partnerships to create a personalized shopping experience for your customers in this blog post.
From high-achieving women who wear FitFlop™ on a regular basis to the millions of everyday women loyal to the brand, 2017 is the year FitFlop celebrates the lives and achievements of women across the world through their new ‘Superwomen’ campaign.
Q: Tell me about Vanity Planet.
A: Vanity Planet is a boutique marketplace for the mindful and savvy shopper. We source, curate and design beauty, grooming and wellness products we use and love. Our mission is to enrich the daily lives of our customers through fostering a community of style mavens, mommy bloggers, traveling gents, health nuts and individuals who work hard and spend well. Each item we carry is selected with intention and quality is never, ever sacrificed.
The winners of the fifth annual Kenshoo Infinity Awards were announced at Kenshoo’s K8 Summit on Wednesday February 1. Also known as the Infinities, these awards showcase best-in-class performance marketing programs by global marketers leveraging Kenshoo’s native advertising platform. More than 40 leading brands and agencies submitted their campaigns for award consideration.
Jeff Ma on Blackjack and Succeeding in Marketing with Data and Analytics
When Jeff Ma speaks, there’s always a passion and excitement in his voice. Whether he’s talking about his days on the MIT Blackjack Team (a team that used card counting and analytics to beat casinos at blackjack), hanging out with celebrities during the filming of 21, or discussing the value of data and analytics, the enthusiasm Ma has is captivating. During his keynote at Symposium Scottsdale 2017, Ma shared insights on how to become a better marketer through data and analytics to affiliate publishers and advertisers, who seemingly hung on his every word While attendees at the panel were probably hoping to hear some secrets at winning millions at blackjack, Ma provided more important insights instead: Ma discussed the value of using analytics and data to understand and succeed in marketing efforts.
In this interview we sat down with MagicLinks Founder and CEO Brian Nickerson to talk about video content in influencer marketing, the value video content can bring brands, and why customers love video so much.
Check out this Twitter recap of Jeff Ma's keynote from Symposium Scottsdale 2017 on using data and analytics to succeed in marketing!