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Rakuten Marketing Blog

Communicating with Customers

Posted on Apr 20, 2015 by Jeff Gable

This article is an excerpt from "The Oscars Red Carpet Review - Social Engagement and Paid Search Awards" where over a dozen of fashion’s brightest digital marketing minds got creative with social media to build brand awareness beyond the red carpet name-dropping and TV advertisement at Oscars 2015.

It’s no surprise that consumers are becoming less and less brand-loyal.  Because of this, it’s becoming much more important to make sure that every aspect of your marketing strategy is communicating why customers should spend their money with you.  For most brands, Paid Search is one of the biggest pieces of this strategy.  

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You Say Toe-Mato, I say Ta-Mato | Omni Experience Marketing

Posted on Apr 16, 2015 by Nicole Pace

In a recent report by eMarketer, they estimated that US advertisers will spend $52.71 billion on search and display advertising, and more than half of this expenditure (52.2%) is expected to go towards mobile campaigns.  

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New & Notable Advertisers: NIC+ZOE, Ruum, WatchWarehouse.com, and UNIQLO

Posted on Apr 15, 2015 by Alex Roy

Welcome New & Notable advertisers to the network! This week we are excited to welcome newly launched Rakuten Affiliate Network advertisers NIC+ZOE, Ruum, WatchWarehouse.com, and UNIQLO. For a full list of new advertisers, check out our New Advertisers Page, part of the Global Deal Dispatcher. 

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Grab Top Mother's Day Offers

Posted on Apr 14, 2015 by Kimberly Anglin


Post Offers from Top Advertisers This Mother’s Day
 
Our seasonal offers page is the go-to destination for the latest deals on flowers, candy, jewelry, gift baskets and more! Be sure to drop by and snag some sweet deals for your site today.
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Share Your Mother's Day OffersToday

Posted on Apr 09, 2015 by Kimberly Anglin

Give publishers what they really want this Mother’s Day – your best offers!

This season, publishers will be on the hunt for deals on flowers, jewelry, gift baskets and more. Make sure you’re giving them the offers they’re looking for.

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New & Notable Publishers: Fittery, Pari Dust & Styloko (AU)

Posted on Apr 07, 2015 by Jamie Rademacher

Rakuten Affiliate Network’s New & Notable Publishers

This week we are featuring: Fittery, Pari Dust & Styloko (AU)

Be sure to visit their websites and find out more within the advertiser dashboard. You can easily search by SID to find out more about the new publishers!
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Getting Google Mobile-Friendly Ready

Posted on Apr 02, 2015 by Teresa Davis

Beginning on April 21st Google will begin factoring how mobile friendly a website is into how it ranks that site in search results for consumers searching on smartphones. Across every age demographic there are a substantially higher number of multi-platform and mobile-only internet users than ever before. To put this in perspective there are expected to be over seven hundred, eighty-eight million mobile-only users this year!

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Network Trends: Global Predictions for Mother’s Day, Travel & More!

Posted on Apr 01, 2015 by Kimberly Anglin

Read on for global predictions for Mother’s Day and more!

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REGISTER FOR APRIL CAMPUS EVENTS

Posted on Apr 01, 2015 by Luisa Beesley

Register for this month's Campus Events to learn more about being a successful advertiser or publisher in the Rakuten Affiliate Network. You can find more information about our events in the Advertiser Help Center or Publisher Help Center, including featured speakers and a longer description of events.

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The Secret to Turning Your Blog Into a Business

Posted on Apr 01, 2015 by Krystyna Lijek

Today WhoWhatWear, the fashion media brand, gave Rakuten Affiliate Network a shout out! 

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