Rakuten Marketing Acquires Deep Forest Media
Rakuten Marketing Appoints Tony Zito CEO
Rakuten Affiliate Network 2015 Affiliate Campus Webinars and Events

Rakuten Marketing Blog

RAN Around the World: Salt Lake City, UT

Posted on Jul 01, 2015 by Alex Roy

Rakuten Marketing's Maki Ishikawa takes on Salt Lake City, Utah!

RAN Around the World is Rakuten Marketing's new travel blog series that will highlight a Rakuten Marketing team member, their recent travels and their experiences while there. 

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Affiliate Marketing and Paid Search: Foes, Frenemies or Family?

Posted on Jun 30, 2015 by Aimee Cerny

What are the benefits of getting your marketing channels to work together not compete with each other? Better, more efficient results!

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REGISTER FOR JULY CAMPUS EVENTS

Posted on Jun 29, 2015 by Jamie Rademacher

Register for this month’s Campus Events to learn more about being a successful advertiser or publisher in the Rakuten Affiliate Network. You can find more information about our events in the Advertiser Help Center or Publisher Help Center, including featured speakers and a longer description.

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Advertiser Spotlight: NetTrips

Posted on Jun 29, 2015 by Alex Roy


Q. Tell me about NetTrips.

A. NetTrips is a revolutionary new concept in buying travel. In the same way that a Club Store, like Costco or Sam's Club, charges a small monthly or annual fee so they can sell merchandise at wholesale prices, NetTrips charges a minimal subscription fee so we can sell travel to our Members at NET prices.

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Six Reasons to Choose Rakuten Marketing

Posted on Jun 26, 2015 by Krystyna Lijek

We know choosing a digital marketing partner is a difficult decision, with the ever growing landscape of companies and emerging technologies, the search can be exhausting.  Who can you trust to optimize your marketing and work with you to achieve your business objectives? At Rakuten Marketing we believe the proof is in the data. 
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Rakuten Marketing Activates Data with Krux to Improve Consumer Experiences

Posted on Jun 25, 2015 by Krystyna Lijek

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Brand Terms Are Valuable!

Posted on Jun 23, 2015 by Sarah Martin

There are a few infamous paid search arguments we hear around the office more often than we’d like. “We’re not interested in bidding on any branded terms, our organic listing is ranked #1. Why pay for something that we can get for free?” is the one that that always seems to get to me.

As a paid search specialist with 8 years of experience, I’m not sure there is anything that breaks my heart more than the mindset that brand terms are purely navigational.  Brand terms are valuable!  And for so many reasons. 

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Publisher Case Study: LustreLife

Posted on Jun 22, 2015 by Jamie Rademacher

Fashion content site sees a significant increase in sales using direct relationships.

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Almost Sold Out! Register for Symposium New York 2015

Posted on Jun 17, 2015 by Krystyna Lijek

Symposium New York will be here before you know it, register now!

We promise this is an event you won’t want to miss! Interested in attending the Golden Link Awards or After Party? View the 2015 finalists here and sign up for either or both events during the registration process. Contact events@mail.rakuten.com for more information. We hope to see you there!

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Mobile Searches Heat Up Smartphone Screens

Posted on Jun 16, 2015 by Jessica Henry

Would you be surprised to know that 93% of people that use their phone to research go on to make a purchase? Mobile searches exceed desktop searches in over 10 countries, including USA and Japan, according to Google. The shift in consumer behavior was expected, but is still significant as it highlights how crucial a mobile strategy has become to overall success.

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