Advertisers: Learn how to create coupon offers and leverage affiliate partnerships to create a personalized shopping experience for your customers in this blog post.
Rakuten Marketing Blog
Jeff Ma on Blackjack and Succeeding in Marketing with Data and Analytics
When Jeff Ma speaks, there’s always a passion and excitement in his voice. Whether he’s talking about his days on the MIT Blackjack Team (a team that used card counting and analytics to beat casinos at blackjack), hanging out with celebrities during the filming of 21, or discussing the value of data and analytics, the enthusiasm Ma has is captivating. During his keynote at Symposium Scottsdale 2017, Ma shared insights on how to become a better marketer through data and analytics to affiliate publishers and advertisers, who seemingly hung on his every word While attendees at the panel were probably hoping to hear some secrets at winning millions at blackjack, Ma provided more important insights instead: Ma discussed the value of using analytics and data to understand and succeed in marketing efforts.
In this interview we sat down with MagicLinks Founder and CEO Brian Nickerson to talk about video content in influencer marketing, the value video content can bring brands, and why customers love video so much.
Check out this Twitter recap of Jeff Ma's keynote from Symposium Scottsdale 2017 on using data and analytics to succeed in marketing!
In this Interview with an Influencer, we talk with influencer McKenna Wesley, founder of Bubbly Blonde, which offers fashion and lifestyle advice to followers. McKenna gave us insights on how she got started as an influencer, what her followers value most from her content, and how advertisers can make a good partnership with her.
Video content has become extremely popular, with countless benefits to affiliate marketers. In this blog post, content publishers can learn how to build a video content publishing strategy, including production tips, SEO insights, and video best practices.
Cyber Monday 2016 was one for the record books, but behind the records being set that day there were red flags that marketers need to be aware of. In this case study we evaluate what went on behind the scenes during Cyber Monday 2016, why these records aren't all that marketers should be paying attention to, and what lessons we learned that will be applicable throughout all of 2017.
Millennials: the key generation for 2017 when it comes to targeting consumers. Larger and more diverse than any other generation, these shoppers now have more spending power than any other generation. But marketing to these consumers is a challenge. In this blog post you'll learn 9 shopping trends and marketing strategies to capture the Millennial market in 2017.
2017 will be an important year for content. With customers looking for more authentic, trustworthy ways to research products, advertisers looking to partner with content creators will find themselves in an extremely beneficial position to reaching (and converting) these consumers. In this article, we'll review 8 key strategies on how advertisers can make the most of a product placement campaign with publishers, from identifying the right publishers to work with to keeping the relationship strong after the campaign is over.
Content marketing is becoming more important in affiliate marketing. The emergence of influencers, an expansion of content publishing options, and a demand for authenticity from consumers is giving content publishers more opportunities to make an impact than ever before. In 2017, consider trying some of these new content publishing strategies to grow and optimize your marketing efforts.