What can the NCAA March Madness Tournament teach us about affiliate marketing? Turns out, quite a lot!
Rakuten Marketing Blog
We took a look at the US click and conversion trends on content to identify what consumers were telling us with their habits, what it means for advertisers and publishers, and how to leverage this trend in the affiliate channel!
Influencer marketing may be the new, sought after affiliate partnership strategy, but that doesn't mean it's easy! Learn common mistakes that can be made when partnering with influencers and how you can avoid making them in this blog post.
Learn seven strategies to making your content feel more personalized to your followers in this blog post.
Advertisers: Learn how to create coupon offers and leverage affiliate partnerships to create a personalized shopping experience for your customers in this blog post.
Jeff Ma on Blackjack and Succeeding in Marketing with Data and Analytics
When Jeff Ma speaks, there’s always a passion and excitement in his voice. Whether he’s talking about his days on the MIT Blackjack Team (a team that used card counting and analytics to beat casinos at blackjack), hanging out with celebrities during the filming of 21, or discussing the value of data and analytics, the enthusiasm Ma has is captivating. During his keynote at Symposium Scottsdale 2017, Ma shared insights on how to become a better marketer through data and analytics to affiliate publishers and advertisers, who seemingly hung on his every word While attendees at the panel were probably hoping to hear some secrets at winning millions at blackjack, Ma provided more important insights instead: Ma discussed the value of using analytics and data to understand and succeed in marketing efforts.
In this interview we sat down with MagicLinks Founder and CEO Brian Nickerson to talk about video content in influencer marketing, the value video content can bring brands, and why customers love video so much.
Check out this Twitter recap of Jeff Ma's keynote from Symposium Scottsdale 2017 on using data and analytics to succeed in marketing!
In this Interview with an Influencer, we talk with influencer McKenna Wesley, founder of Bubbly Blonde, which offers fashion and lifestyle advice to followers. McKenna gave us insights on how she got started as an influencer, what her followers value most from her content, and how advertisers can make a good partnership with her.