Networks Help Drive Affiliate Marketing Into The Mainstream
Learn How Affiliate Marketing is Evolving
In January 2016, Rakuten Affiliate Network commissioned Forrester Consulting to evaluate current advertiser and publisher attitudes towards affiliate marketing. Forrester developed a hypothesis that affiliate marketing has become a mainstream way for advertisers to reach their customers, with significant impact on how both advertisers and publishers approach the affiliate opportunity.
In this study you will learn:
- The five year market forecast for Affiliate Marketing
- Why Advertisers view the channel as a full-funnel strategy
- How Publishers monetize their content through direct relationships with their favorite brands