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Rakuten Marketing Blog

FitFlop launches Superwomen campaign and exclusive promotion for affiliates

Posted on Wed, Feb 15, 2017 @ 14:02 PM by Alex Roy

From high-achieving women who wear FitFlop™ on a regular basis to the millions of everyday women loyal to the brand, 2017 is the year FitFlop celebrates the lives and achievements of women across the world through their new ‘Superwomen’ campaign.

The first ergonomic FitFlop™ sandal launched in 2007 when the brand’s very own superwoman, Marcia Kilgore, beauty industry entrepreneur and multi-tasking mother, founded FitFlop™ on the simple belief that comfort and style needn’t be mutually exclusive. Fast forward ten years and FitFlop™ is worn by millions of women across the globe, a veritable legion of superwomen going about their daily business in comfort and style.

As part of their Spring/Summer 2017 campaign, FitFlop™, have collaborated with actress Uma Thurman who is set to feature in their global advertising campaign as photographed in New York by award-winning photographer Stefan Ruiz. Chosen for her strength, elegance and individualism, Thurman is proud to be the brand’s first chosen Superwoman, a campaign masterminded by Global Brand Director Shubhankar Ray.

To celebrate their Superwomen initiative, FitFlop™ is offering content publishers an incentive of 15% commission for promoting the Uma Thurman partnership. This commission is only available to content publishers (not voucher or cashback publishers) and is effective until the end of February 2017 and will be validated with proof of a URL and screenshot.

All entrants will also be offered a free pair of shoes for themselves and also a pair for their audience for a giveaway.

If you’re interested in this promotion, please use MID 37323 in the publisher dashboard.

For more information, please contact, Brittany Ellam at Brittany.Ellam@fitflop.com.

Tags: Publisher Updates, Advertiser Updates, Affiliate Marketing

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