Demystifying Omnichannel Marketing
[Report available for download]
The CMO Club, in partnership with Rakuten Marketing, recently surveyed over 120 leading marketing executives and CMOs across a wide range of B2B and B2C organizations. Our research explored specific questions about the state, scope, and success of omnichannel marketing in their current roadmap.
Key report findings include:
The current state of omnichannel marketing
Addressing the challenges in execution
The customers’ influence on an omnichannel strategy
How advertisers can create a roadmap to success