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Rakuten Marketing Blog

Maintain Momentum from 2016 Cyber Week into 2017

Posted on Wed, Feb 1, 2017 @ 17:02 PM by Ashley McGee

With the Holidays just behind us and the new year in full swing, now is the perfect time to reflect on what we learned about the Search and Shopping landscape. The ultimate goal is to go beyond the holiday season and have successful strategies throughout the year – come explore our Cyber Week findings and learn how you can leverage them for a successful Search and Shopping program in 2017.

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Interview with an Influencer: The Bubbly Blonde on Becoming an Influencer

Posted on Tue, Jan 31, 2017 @ 15:01 PM by Daniel James

In this Interview with an Influencer, we talk with influencer McKenna Wesley, founder of Bubbly Blonde, which offers fashion and lifestyle advice to followers. McKenna gave us insights on how she got started as an influencer, what her followers value most from her content, and how advertisers can make a good partnership with her.

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Q&A: 8 FTC Disclosure Answers for Affiliate Marketing Advertisers

Posted on Mon, Jan 30, 2017 @ 12:01 PM by Jennifer Moor

Disclosure is a two-way street, meaning that advertisers and publishers both need to know about disclosures in content in order to be successful in affiliate. In this blog post expert Jen Moor provides answers on some of the most common questions advertisers have about FTC disclosures and compliance. 

All materials have been prepared for general information purposes only by a non-attorney.  The information presented is not legal advice, is not to be acted on as such, may not be current and is subject to change without notice.  If you need legal advice, please contact an attorney directly.

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Thank You Symposium Scottsdale Sponsors!

Posted on Thu, Jan 26, 2017 @ 16:01 PM by Krystyna Lijek

Symposium Scottsdale is next week! As we cross our t's and dot our i's in final preparation for the event we want to be sure to give a BIG SHOUT OUT to all of our incredible sponsors!

A special thank you to our Diamond, Sapphire and Platinum Sponsors:

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Video Content 101: 10 Strategies to Creating Video Content Viewers Will Love

Posted on Mon, Jan 23, 2017 @ 14:01 PM by Daniel James

Video content has become extremely popular, with countless benefits to affiliate marketers. In this blog post, content publishers can learn how to build a video content publishing strategy, including production tips, SEO insights, and video best practices.

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[Publisher Webinar] Start the Year Fresh - Learn to Set Up Your Account and Market Your Site!

Posted on Wed, Jan 18, 2017 @ 18:01 PM by Andrea Thoene

New Year, new you. Start 2017 off right by learning how to set up your publisher account and market your site to help attract new advertisers. Don’t miss out, register today!
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24 Hours at CES, or How I Learned to Quit Worrying and Love the Mob

Posted on Wed, Jan 18, 2017 @ 15:01 PM by Danny Kourianos

As a CES first-timer, the realization that I had not planned enough time settled in the moment I looked at the maps of the event spaces. I quickly realized there would be no way to cover all the ground I would have liked to in the day and a half I dedicated to the show. CES covers 2.5 million net square feet of exhibit space across three conference centers located up and down the Las Vegas Strip. According to my iPhone, I walked 15 miles over the course of 24 hours and would guess I saw two-thirds of the show. What I did see will have profound implications on the future of digital marketing, e-commerce, and consumer privacy. I also learned that, if you ask nicely, the Delta flight attendants will bring you a much larger vomit bag than the one that’s tucked into your seat back pocket, but more on that later.

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Thank You for Making Rakuten Affiliate Network #1 for the 6th Year in a Row!

Posted on Tue, Jan 17, 2017 @ 09:01 AM by Jamie Rademacher

Thank you for making Rakuten Affiliate Network the #1 affiliate network for the unprecedented 6th year in a row!

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Case Study: A Cyber Monday Decline? What That Means for All of 2017

Posted on Thu, Jan 12, 2017 @ 11:01 AM by Daniel James

Cyber Monday 2016 was one for the record books, but behind the records being set that day there were red flags that marketers need to be aware of. In this case study we evaluate what went on behind the scenes during Cyber Monday 2016, why these records aren't all that marketers should be paying attention to, and what lessons we learned that will be applicable throughout all of 2017. 

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9 Must-Know Millennial Shopping Trends & Marketing Strategies of 2017

Posted on Wed, Jan 11, 2017 @ 18:01 PM by Daniel James

Millennials: the key generation for 2017 when it comes to targeting consumers. Larger and more diverse than any other generation, these shoppers now have more spending power than any other generation. But marketing to these consumers is a challenge. In this blog post you'll learn 9 shopping trends and marketing strategies to capture the Millennial market in 2017.

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