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Rakuten Marketing Blog

5 Things March Madness Teaches Us About Affiliate Marketing

Posted on Fri, Mar 17, 2017 @ 13:03 PM by Daniel James

What can the NCAA March Madness Tournament teach us about affiliate marketing? Turns out, quite a lot!


5 Mistakes Advertisers Make When Partnering with Influencers (And How to Avoid Them)

Posted on Tue, Feb 28, 2017 @ 18:02 PM by Daniel James

Influencer marketing may be the new, sought after affiliate partnership strategy, but that doesn't mean it's easy! Learn common mistakes that can be made when partnering with influencers and how you can avoid making them in this blog post. 


"A Deal Just for You": Personalization Marketing With Affiliate Coupon

Posted on Mon, Feb 20, 2017 @ 12:02 PM by Daniel James

Advertisers: Learn how to create coupon offers and leverage affiliate partnerships to create a personalized shopping experience for your customers in this blog post.


Q&A: 8 FTC Disclosure Answers for Affiliate Marketing Advertisers

Posted on Mon, Jan 30, 2017 @ 12:01 PM by Jennifer Moor

Disclosure is a two-way street, meaning that advertisers and publishers both need to know about disclosures in content in order to be successful in affiliate. In this blog post expert Jen Moor provides answers on some of the most common questions advertisers have about FTC disclosures and compliance. 

All materials have been prepared for general information purposes only by a non-attorney.  The information presented is not legal advice, is not to be acted on as such, may not be current and is subject to change without notice.  If you need legal advice, please contact an attorney directly.


9 Must-Know Millennial Shopping Trends & Marketing Strategies of 2017

Posted on Wed, Jan 11, 2017 @ 18:01 PM by Daniel James

Millennials: the key generation for 2017 when it comes to targeting consumers. Larger and more diverse than any other generation, these shoppers now have more spending power than any other generation. But marketing to these consumers is a challenge. In this blog post you'll learn 9 shopping trends and marketing strategies to capture the Millennial market in 2017.


8 Success Strategies for Product Placement Campaigns

Posted on Thu, Jan 5, 2017 @ 13:01 PM by Daniel James

2017 will be an important year for content. With customers looking for more authentic, trustworthy ways to research products, advertisers looking to partner with content creators will find themselves in an extremely beneficial position to reaching (and converting) these consumers. In this article, we'll review 8 key strategies on how advertisers can make the most of a product placement campaign with publishers, from identifying the right publishers to work with to keeping the relationship strong after the campaign is over.


Advertiser Network Trends: Post-Black Friday Holiday Strategies

Posted on Thu, Dec 8, 2016 @ 10:12 AM by Daniel James

In this final 2016 edition of Advertiser Network Trends, we take an in-depth analysis of what went on last December to help you address three questions: what are customers shopping for, what verticals are converting, and how can you use this information to formulate your affiliate strategy to finish off the year strong!


Case Study: Late Holiday Shoppers - Everything You Need to Know for Late-Season Success

Posted on Thu, Dec 1, 2016 @ 15:12 PM by Daniel James

Black Friday and Cyber Monday have come and gone, but the shopping season is just getting underway. In this case study, we take a look at the post-Cyber Week holiday shopper, dispel myths about them, and highlight what you should be doing in your affiliate efforts to meet their late shopping needs. We also sat down with (SID: 2050819) to get their expert insights on the one thing late holiday shoppers love most: free shipping. 

6 Best Strategies to Avoid Common Newsletter Mistakes

Posted on Mon, Nov 21, 2016 @ 17:11 PM by Sarah Ikamas

It's the time of year when every advertiser and publisher is scrambling to make sure as many deals get pushed out to customers as possible. In the affiliate channel, advertisers can effectively share their holiday offers with publishers through newsletters. Sarah Ikamas, the Manager of Web Production at the Rakuten Affiliate Network, shares her 6 newsletter best practices for advertisers to leverage this holiday season so they can share all their holiday offers with their publishers.


The 5 Red Flags of Fraudulent Activity You Need to Know in Affiliate Marketing

Posted on Wed, Nov 9, 2016 @ 10:11 AM by Daniel James

Avoiding fraudulent behavior is important to the success of any affiliate program, but navigating the landscape can be challenging. In this blog post, expert Emily Ingram provides common red flags that advertisers should be aware of, and what they should do to if they spot something concerning. 


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