Advertisers: Learn how to create coupon offers and leverage affiliate partnerships to create a personalized shopping experience for your customers in this blog post.
Rakuten Marketing Blog
Disclosure is a two-way street, meaning that advertisers and publishers both need to know about disclosures in content in order to be successful in affiliate. In this blog post expert Jen Moor provides answers on some of the most common questions advertisers have about FTC disclosures and compliance.
All materials have been prepared for general information purposes only by a non-attorney. The information presented is not legal advice, is not to be acted on as such, may not be current and is subject to change without notice. If you need legal advice, please contact an attorney directly.
Millennials: the key generation for 2017 when it comes to targeting consumers. Larger and more diverse than any other generation, these shoppers now have more spending power than any other generation. But marketing to these consumers is a challenge. In this blog post you'll learn 9 shopping trends and marketing strategies to capture the Millennial market in 2017.
2017 will be an important year for content. With customers looking for more authentic, trustworthy ways to research products, advertisers looking to partner with content creators will find themselves in an extremely beneficial position to reaching (and converting) these consumers. In this article, we'll review 8 key strategies on how advertisers can make the most of a product placement campaign with publishers, from identifying the right publishers to work with to keeping the relationship strong after the campaign is over.
In this final 2016 edition of Advertiser Network Trends, we take an in-depth analysis of what went on last December to help you address three questions: what are customers shopping for, what verticals are converting, and how can you use this information to formulate your affiliate strategy to finish off the year strong!
It's the time of year when every advertiser and publisher is scrambling to make sure as many deals get pushed out to customers as possible. In the affiliate channel, advertisers can effectively share their holiday offers with publishers through newsletters. Sarah Ikamas, the Manager of Web Production at the Rakuten Affiliate Network, shares her 6 newsletter best practices for advertisers to leverage this holiday season so they can share all their holiday offers with their publishers.
Avoiding fraudulent behavior is important to the success of any affiliate program, but navigating the landscape can be challenging. In this blog post, expert Emily Ingram provides common red flags that advertisers should be aware of, and what they should do to if they spot something concerning.
With the holidays are coming up, both advertisers and publishers need to be prepared in every way possible - including communication. The infographic below details everything advertisers and publishers need to know about newsletter communication, images, and banner sizes that customers love. Read on to learn more. Click the image to open it in full screen and enlarge.