Advertisers: Learn how to create coupon offers and leverage affiliate partnerships to create a personalized shopping experience for your customers in this blog post.
Rakuten Marketing Blog
From high-achieving women who wear FitFlop™ on a regular basis to the millions of everyday women loyal to the brand, 2017 is the year FitFlop celebrates the lives and achievements of women across the world through their new ‘Superwomen’ campaign.
Q: Tell me about Vanity Planet.
A: Vanity Planet is a boutique marketplace for the mindful and savvy shopper. We source, curate and design beauty, grooming and wellness products we use and love. Our mission is to enrich the daily lives of our customers through fostering a community of style mavens, mommy bloggers, traveling gents, health nuts and individuals who work hard and spend well. Each item we carry is selected with intention and quality is never, ever sacrificed.
Jeff Ma on Blackjack and Succeeding in Marketing with Data and Analytics
When Jeff Ma speaks, there’s always a passion and excitement in his voice. Whether he’s talking about his days on the MIT Blackjack Team (a team that used card counting and analytics to beat casinos at blackjack), hanging out with celebrities during the filming of 21, or discussing the value of data and analytics, the enthusiasm Ma has is captivating. During his keynote at Symposium Scottsdale 2017, Ma shared insights on how to become a better marketer through data and analytics to affiliate publishers and advertisers, who seemingly hung on his every word While attendees at the panel were probably hoping to hear some secrets at winning millions at blackjack, Ma provided more important insights instead: Ma discussed the value of using analytics and data to understand and succeed in marketing efforts.
In this interview we sat down with MagicLinks Founder and CEO Brian Nickerson to talk about video content in influencer marketing, the value video content can bring brands, and why customers love video so much.
Check out this Twitter recap of Jeff Ma's keynote from Symposium Scottsdale 2017 on using data and analytics to succeed in marketing!
In this Interview with an Influencer, we talk with influencer McKenna Wesley, founder of Bubbly Blonde, which offers fashion and lifestyle advice to followers. McKenna gave us insights on how she got started as an influencer, what her followers value most from her content, and how advertisers can make a good partnership with her.
Disclosure is a two-way street, meaning that advertisers and publishers both need to know about disclosures in content in order to be successful in affiliate. In this blog post expert Jen Moor provides answers on some of the most common questions advertisers have about FTC disclosures and compliance.
All materials have been prepared for general information purposes only by a non-attorney. The information presented is not legal advice, is not to be acted on as such, may not be current and is subject to change without notice. If you need legal advice, please contact an attorney directly.
Symposium Scottsdale is next week! As we cross our t's and dot our i's in final preparation for the event we want to be sure to give a BIG SHOUT OUT to all of our incredible sponsors!
A special thank you to our Diamond, Sapphire and Platinum Sponsors:
Video content has become extremely popular, with countless benefits to affiliate marketers. In this blog post, content publishers can learn how to build a video content publishing strategy, including production tips, SEO insights, and video best practices.