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Rakuten Marketing Blog

5 Things March Madness Teaches Us About Affiliate Marketing

Posted on Fri, Mar 17, 2017 @ 13:03 PM by Daniel James

What can the NCAA March Madness Tournament teach us about affiliate marketing? Turns out, quite a lot!

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How Affiliate Marketing Helped Nintendo Break Sales Records

Posted on Mon, Mar 13, 2017 @ 16:03 PM by Daniel James

On March 3, Nintendo released it's latest video game console, the Nintendo Switch, to the public. The console has already outpaced the incredibly popular Wii in terms of sales, and affiliate marketing had a key role to play in that success. Learn how retailers who were selling the Switch used various partnerships to help promote awareness about the product and it's availability, and how that helped Nintendo break sales records in this blog post.
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Network Trends: Increase in 2017 Content Clicks Highlights Importance of Attribution

Posted on Thu, Mar 2, 2017 @ 13:03 PM by Daniel James

We took a look at the US click and conversion trends on content to identify what consumers were telling us with their habits, what it means for advertisers and publishers, and how to leverage this trend in the affiliate channel!

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5 Mistakes Advertisers Make When Partnering with Influencers (And How to Avoid Them)

Posted on Tue, Feb 28, 2017 @ 18:02 PM by Daniel James

Influencer marketing may be the new, sought after affiliate partnership strategy, but that doesn't mean it's easy! Learn common mistakes that can be made when partnering with influencers and how you can avoid making them in this blog post. 

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7 Strategies to Create Personalization in Content

Posted on Mon, Feb 27, 2017 @ 18:02 PM by Daniel James

Learn seven strategies to making your content feel more personalized to your followers in this blog post.

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"A Deal Just for You": Personalization Marketing With Affiliate Coupon

Posted on Mon, Feb 20, 2017 @ 12:02 PM by Daniel James

Advertisers: Learn how to create coupon offers and leverage affiliate partnerships to create a personalized shopping experience for your customers in this blog post.

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FitFlop launches Superwomen campaign and exclusive promotion for affiliates

Posted on Wed, Feb 15, 2017 @ 14:02 PM by Alex Roy

From high-achieving women who wear FitFlop™ on a regular basis to the millions of everyday women loyal to the brand, 2017 is the year FitFlop celebrates the lives and achievements of women across the world through their new ‘Superwomen’ campaign.

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Advertiser Spotlight: Vanity Planet

Posted on Tue, Feb 14, 2017 @ 09:02 AM by Alex Roy

Q: Tell me about Vanity Planet.
A: Vanity Planet is a boutique marketplace for the mindful and savvy shopper. We source, curate and design beauty, grooming and wellness products we use and love. Our mission is to enrich the daily lives of our customers through fostering a community of style mavens, mommy bloggers, traveling gents, health nuts and individuals who work hard and spend well. Each item we carry is selected with intention and quality is never, ever sacrificed.

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Jeff Ma on Blackjack and Succeeding in Marketing with Data and Analytics

Posted on Thu, Feb 9, 2017 @ 11:02 AM by Daniel James

Jeff Ma, a member of the MIT Blackjack Team, gave a keynote at Symposium Scottsdale 2017 discussing the importance of data in marketing. Learn how data can help you make better decisions, what the challenges are, and how you can succeed with data!

Jeff Ma on Blackjack and Succeeding in Marketing with Data and Analytics

When Jeff Ma speaks, there’s always a passion and excitement in his voice. Whether he’s talking about his days on the MIT Blackjack Team (a team that used card counting and analytics to beat casinos at blackjack), hanging out with celebrities during the filming of 21, or discussing the value of data and analytics, the enthusiasm Ma has is captivating. During his keynote at Symposium Scottsdale 2017, Ma shared insights on how to become a better marketer through data and analytics to affiliate publishers and advertisers, who seemingly hung on his every word While attendees at the panel were probably hoping to hear some secrets at winning millions at blackjack, Ma provided more important insights instead: Ma discussed the value of using analytics and data to understand and succeed in marketing efforts.

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Interview with Expert Brian Nickerson on the Power of Video Influencer Marketing

Posted on Wed, Feb 8, 2017 @ 17:02 PM by Daniel James

In this interview we sat down with MagicLinks Founder and CEO Brian Nickerson to talk about video content in influencer marketing, the value video content can bring brands, and why customers love video so much.

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