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Rakuten Marketing Blog

"A Deal Just for You": Personalization Marketing With Affiliate Coupon

Posted on Mon, Feb 20, 2017 @ 12:02 PM by Daniel James

Advertisers: Learn how to create coupon offers and leverage affiliate partnerships to create a personalized shopping experience for your customers in this blog post.

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FitFlop launches Superwomen campaign and exclusive promotion for affiliates

Posted on Wed, Feb 15, 2017 @ 14:02 PM by Alex Roy

From high-achieving women who wear FitFlop™ on a regular basis to the millions of everyday women loyal to the brand, 2017 is the year FitFlop celebrates the lives and achievements of women across the world through their new ‘Superwomen’ campaign.

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Advertiser Spotlight: Vanity Planet

Posted on Tue, Feb 14, 2017 @ 09:02 AM by Alex Roy

Q: Tell me about Vanity Planet.
A: Vanity Planet is a boutique marketplace for the mindful and savvy shopper. We source, curate and design beauty, grooming and wellness products we use and love. Our mission is to enrich the daily lives of our customers through fostering a community of style mavens, mommy bloggers, traveling gents, health nuts and individuals who work hard and spend well. Each item we carry is selected with intention and quality is never, ever sacrificed.

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Jeff Ma on Blackjack and Succeeding in Marketing with Data and Analytics

Posted on Thu, Feb 9, 2017 @ 11:02 AM by Daniel James

Jeff Ma, a member of the MIT Blackjack Team, gave a keynote at Symposium Scottsdale 2017 discussing the importance of data in marketing. Learn how data can help you make better decisions, what the challenges are, and how you can succeed with data!

Jeff Ma on Blackjack and Succeeding in Marketing with Data and Analytics

When Jeff Ma speaks, there’s always a passion and excitement in his voice. Whether he’s talking about his days on the MIT Blackjack Team (a team that used card counting and analytics to beat casinos at blackjack), hanging out with celebrities during the filming of 21, or discussing the value of data and analytics, the enthusiasm Ma has is captivating. During his keynote at Symposium Scottsdale 2017, Ma shared insights on how to become a better marketer through data and analytics to affiliate publishers and advertisers, who seemingly hung on his every word While attendees at the panel were probably hoping to hear some secrets at winning millions at blackjack, Ma provided more important insights instead: Ma discussed the value of using analytics and data to understand and succeed in marketing efforts.

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Interview with Expert Brian Nickerson on the Power of Video Influencer Marketing

Posted on Wed, Feb 8, 2017 @ 17:02 PM by Daniel James

In this interview we sat down with MagicLinks Founder and CEO Brian Nickerson to talk about video content in influencer marketing, the value video content can bring brands, and why customers love video so much.

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Twitter Recap: Jeff Ma on Succeeding in Marketing with Data Analytics

Posted on Mon, Feb 6, 2017 @ 17:02 PM by Daniel James

Check out this Twitter recap of Jeff Ma's keynote from Symposium Scottsdale 2017 on using data and analytics to succeed in marketing!

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Interview with an Influencer: The Bubbly Blonde on Becoming an Influencer

Posted on Tue, Jan 31, 2017 @ 15:01 PM by Daniel James

In this Interview with an Influencer, we talk with influencer McKenna Wesley, founder of Bubbly Blonde, which offers fashion and lifestyle advice to followers. McKenna gave us insights on how she got started as an influencer, what her followers value most from her content, and how advertisers can make a good partnership with her.

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Q&A: 8 FTC Disclosure Answers for Affiliate Marketing Advertisers

Posted on Mon, Jan 30, 2017 @ 12:01 PM by Jennifer Moor

Disclosure is a two-way street, meaning that advertisers and publishers both need to know about disclosures in content in order to be successful in affiliate. In this blog post expert Jen Moor provides answers on some of the most common questions advertisers have about FTC disclosures and compliance. 

All materials have been prepared for general information purposes only by a non-attorney.  The information presented is not legal advice, is not to be acted on as such, may not be current and is subject to change without notice.  If you need legal advice, please contact an attorney directly.

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Thank You Symposium Scottsdale Sponsors!

Posted on Thu, Jan 26, 2017 @ 16:01 PM by Krystyna Lijek

Symposium Scottsdale is next week! As we cross our t's and dot our i's in final preparation for the event we want to be sure to give a BIG SHOUT OUT to all of our incredible sponsors!

A special thank you to our Diamond, Sapphire and Platinum Sponsors:

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Video Content 101: 10 Strategies to Creating Video Content Viewers Will Love

Posted on Mon, Jan 23, 2017 @ 14:01 PM by Daniel James

Video content has become extremely popular, with countless benefits to affiliate marketers. In this blog post, content publishers can learn how to build a video content publishing strategy, including production tips, SEO insights, and video best practices.

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