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Rakuten Marketing Blog

Scripts: A Step Back to Go the Quickest Way Forward

Posted on Tue, Mar 21, 2017 @ 16:03 PM by Fernanda De Castro

For some, scripts may seem intimidating, but for those who utilize the tool, it is a blessing in disguise. If you have yet to encounter scripts, they are programmed formulas and codes that automate tasks for you. Whether you are looking to forecast monthly budgets or add negative keywords to help direct the right traffic in campaigns, there is a script out there to help, guaranteed.

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6 Tips for Beauty Brands in Paid Search

Posted on Wed, Mar 8, 2017 @ 17:03 PM by Amanda Kreighbaum

From the outside, the beauty industry seems like a happy place full of glittery eyeshadow and fruity scented lotions. However, anyone who has attempted to advertise their beauty products online knows the competition is fierce…and not just in the Project Runway definition of the word. Have no fear! The team at Rakuten Marketing is staffed with the savviest beauty paid search experts on the Internet, so read on to find our top six paid search tips for beauty brands.

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Managing Branded Cost-per-Click Inflation

Posted on Tue, Sep 22, 2015 @ 09:09 AM by Sarah Martin

I currently manage AdWords accounts for a variety of advertiser brands that are either commonly re-sold in larger department stores and/or through online-only marketplaces.  While wholesalers and resellers can certainly benefit a business holistically, they can also directly affect the AdWords competitive landscape… and ultimately your paid search program’s ROI. 

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