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Rakuten Marketing Blog

5 Things March Madness Teaches Us About Affiliate Marketing

Posted on Fri, Mar 17, 2017 @ 13:03 PM by Daniel James

What can the NCAA March Madness Tournament teach us about affiliate marketing? Turns out, quite a lot!

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Every Day is a New (Holi)day: How the Unique, Quirky Holidays are an Affiliate Marketer's Dream

Posted on Fri, Oct 28, 2016 @ 17:10 PM by Daniel James

 No matter what day it is, it's a holiday for someone. And, in this edition of Casual Friday, I'm going to talk about how the fact that there's a quirky and fun holiday every day gives affiliate marketers a huge chance to boost brand awareness and create a deep connection with potential customers. And I'm going to talk about pizza. A lot.

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How the Starbucks Pumpkin Spice Latte Became a Fall Icon

Posted on Fri, Sep 9, 2016 @ 14:09 PM by Daniel James

Despite living in the Midwest now, I was born and raised in Boston and consider myself a New Englander through-and-through. That means I have an affinity for seafood, think Tom Brady is the greatest human being to ever walk the earth, and an undying love for the fall season. Foliage, sweater weather, apple picking, haunted hayrides, and especially pumpkin spice coffee. I have a year-round obsession with that beverage to the point where I’ll stockpile as much as I can to try and last me from November to August/September, the same way a squirrel stockpiles nuts.

Simply put, I love pumpkin spice coffee to the point where it’s part of my identity. But then again, so do plenty of other people. Pumpkin spice coffee (or, to be really specific, pumpkin spice lattes) have become iconic during the fall. How did this happen though? How did a few spices blended together and placed in a coffee become so crucial? In a few words: Starbucks and great marketing happened.

So, in this edition of Casual Friday, we’re going on a little historic walking tour of how creative marketing over the past 13 years turned the pumpkin spice latte into an integral part of the autumn experience.

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