We’re happy to welcome Paris-based Nextperf to the growing Rakuten Marketing family. The Nextperf team spans France, Germany, Brazil and the US, with 44 employees and a portfolio of nearly 1,000 clients. Its advanced machine learning and dynamic creative optimization will enhance the award-winning Rakuten Marketing advertising technology, which shapes consumer ad experiences, in real time, to improve multi-channel performance.
Rakuten Marketing Blog
Rakuten Marketing is bringing social media advertising in house! Today, we announced another advancement to our omnichannel solutions with the acquisition of Manifest Commerce. Its unique solution for automated social media advertising drives industry-leading post-click conversion rates (eight percent and higher) by collecting, testing and optimizing product-performance data in real time. This product intelligence will also uncover new revenue opportunities for clients within the existing Rakuten Marketing display, search and affiliate solutions, across devices and ad platforms.
The CMO Club, in partnership with Rakuten Marketing, conducted a survey revealing that most companies (55%) have yet to implement an omnichannel strategy. The report, “Demystifying Omnichannel Marketing to Create a Winning Strategy for CMOs” contains compelling statistics and powerful advice from industry-leading companies like The Camuto Group, Gifts.com and Pet360. Learn how those who are employing an omnichannel approach are not only finding a competitive advantage but driving merit-worthy and measurable success stories.
See a recap of some key findings below:
Instagram advertising is now available through Rakuten Marketing, and leading furniture retailer RC Willey has seen impressive results. The campaign launched in September as part of our beta program and immediately saw high consumer engagement.
This week Rakuten Marketing attended America’s Customer Festival (ACF), Omnichannel World as the Silver Sponsor!
This week our CEO Tony Zito participated in an executive panel at dmexco the widely attended digital marketing expo and conference in Germany!
As you know today’s modern shopper moves continuously from mobile to tablet to desktop to in-store. They shop when they want and how they want. We recognize that technology can be chaotic and trying to reach shoppers throughout their journey is challenging.