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Rakuten Marketing Blog

Q&A: 8 FTC Disclosure Answers for Affiliate Marketing Advertisers

Posted on Mon, Jan 30, 2017 @ 12:01 PM by Jennifer Moor

Disclosure is a two-way street, meaning that advertisers and publishers both need to know about disclosures in content in order to be successful in affiliate. In this blog post expert Jen Moor provides answers on some of the most common questions advertisers have about FTC disclosures and compliance. 

All materials have been prepared for general information purposes only by a non-attorney.  The information presented is not legal advice, is not to be acted on as such, may not be current and is subject to change without notice.  If you need legal advice, please contact an attorney directly.

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Analysis of the FTC guidelines on disclosure

Posted on Wed, Oct 14, 2009 @ 05:10 AM by Rakuten Marketing

You may have read about the discussion surrounding questions of disclosure of financial relationships between bloggers and advertisers. At issue is when a blogger should disclose the fact they are receiving payments from an advertiser when writing about their products.

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