Rakuten Marketing Blog
Imagine if travel companies could literally give potential customers a walking tour of Osaka or Frankfurt before the travelers ever booked a ticket. Picture a car shopper touring a showroom from the comfort of his or her own couch. These are just a few ways virtual reality is becoming critical to marketing efforts, with many more on the 2017 horizon. And that's not all - augmented reality is starting to take off majorly, and can continue to grow at a rapid rate thanks to the potential of Snapchat's first hardware product, Spectacles. Finally, with native marketing becoming so prominent, we take a look at some of the most important challenges content publishers are facing. All this is in this October edition of Industry Insights.
What does it take to earn a gold medal in marketing during the Olympics? Some might say paid advertising, others might argue that ambush marketing is an effective tactic. However, the Rio games this past month proved one thing to marketers everywhere: influencers are a viable and highly effective alternative. And with the growing popularity of native advertising for both customers and marketers, you don't need hours of analysis to understand why influencers are the champion marketers.
In this edition of Industry Insights, we take an in-depth look at what influencers are doing to be successful, where they do it, and use two recent situations - the Olympics and the Facebook-Adblock Plus volley - to highlight just how important influencers will be to your affiliate efforts both now and in the future.
I enjoy taking walks during my lunch. Being located in the heart of downtown Chicago means that these walks are incredibly scenic: I catch tourists taking selfies in front of the Bean at Millennium Park, soak in a view of Lake Michigan at the Lakefront Trail, and walk by some of the most historic and dauntingly tall buildings in the country. (And for the record, it was and will always be the Sears Tower, not the Willis.)
But lately my lunchtime walks have been dominated by glancing frequently at my phone, occasionally raising it to view the sights of Chicago in the background of my screen while I try to catch birds, rats, electric mice, and other creatures. I, like the other 9.5 million daily active users, have been absorbed into the world of Pokémon Go.
In this month's Industry Insights we take a close look at how ad blockers are on the rise, but affiliate publishers need not be afraid thanks to the benefits of the affiliate marketing model. Plus, learn how social influencers - from e-celebs to the most popular music artists - are influencing e-commerce trends (and the FTC), and discover how long your users are willing to wait for a page to load before giving up...and how much that abandonment will cost you.
Welcome to the inagural edition of Industry Insights! Every month we'll be collecting relevant content from around the web to provide news, insights, and strategies to help drive your affiliate success. You'll get a recap of each story with important highlights, as well what this means for your affiliate strategy from a publisher and advertiser standpoint. Look for this piece every month on the Rakuten Affiliate Network blog and newsletter.
With Q3 planning underway and Q4 quickly approaching, one conversation every marketing team for publishers and advertisers alike will have is "who is our target demographic for this product/service?" In the May edition of Industry Insights, we take a look at a Yahoo! Advertising report that answers that question, along with how you can leverage these findings to improve your affiliate strategy. You'll also learn how the growing trend in "holidays" can be beneficial to your affiliate plan, and ways to start preparing for back-to-school shopping.
November 11th, 2014, “Singles Day”, hit the U.S. e-marketing world like a ton of bricks. Alibaba.com had taken this personal self-indulgence idea (the anti-Valentine’s Day) and turned it into the hottest new shopping holiday in China. U.S. marketers took note, especially when China easily beat the sales numbers for Cyber Monday in the United States.
This week our very own Naghi Prasad, SVP of Mobile at Rakuten Marketing, is quoted in the Los Angeles Times! The article Indian immigrants are tech's new titans highlights Naghi among top executives in major U.S. corporations.