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Rakuten Marketing Blog

Publisher Network Trends: Post-Black Friday Publisher Strategies for the Holidays

Posted on Thu, Dec 8, 2016 @ 12:12 PM by Daniel James

Publishers, want to know how to make a strong finish in 2016? Read this edition of Publisher Network Trends - we take an in-depth analysis of what went on last December to help you address three questions: what are customers shopping for, what verticals are converting, and how can you use this information to formulate your publishing strategies?

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Advertiser Network Trends: Post-Black Friday Holiday Strategies

Posted on Thu, Dec 8, 2016 @ 10:12 AM by Daniel James

In this final 2016 edition of Advertiser Network Trends, we take an in-depth analysis of what went on last December to help you address three questions: what are customers shopping for, what verticals are converting, and how can you use this information to formulate your affiliate strategy to finish off the year strong!

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Advertiser Network Trends: Going Beyond Cyber Week with More Q4 Advertiser Insights & Strategies!

Posted on Wed, Oct 5, 2016 @ 16:10 PM by Daniel James

Advertisers, get ready - this is the final Q4 push before consumers start planning for the holidays! We took a look at what advertisers can do to prepare during these final weeks to be as ready as possible. Insights include what publishing models consumers are using to build their holiday spending strategy, the influence of Boxing Day in Canada, and popular devices in the UK and AU Networks that shoppers use to research their gift ideas.
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Publisher Network Trends: The Q4 Publisher Strategy Push!

Posted on Wed, Oct 5, 2016 @ 13:10 PM by Daniel James

This is it! The final push for Q4 prep is here. Are you ready? We took a look at what publishers can do to prepare during these final weeks before customers start gearing up for the holidays. Insights include how consumers are using different publishing models to build their holiday budget (and where your model fits into that), the influence of Boxing Day in Canada, and popular devices in the UK and AU Networks for shoppers to use to research their gift ideas.
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Publisher Network Trends: Thanksgiving, Black Friday, & Cyber Monday 2016 Strategies for Success

Posted on Wed, Aug 31, 2016 @ 18:08 PM by Daniel James

Black Friday and Cyber Monday are fast approaching, and very soon a majority of consumers will start shopping for the holidays and looking for deals. In this publisher edition of Network Trends we took a look at consumer behavior last year in the US, CA, UK, and AU networks to evaluate how customers are shopping, when they start, when they're most likely to buy, and what they'll be looking for come Thanksgiving, Black Friday, and Cyber Monday 2016.

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Advertiser Network Trends: Thanksgiving, Black Friday, & Cyber Monday 2016 Strategies for Success

Posted on Wed, Aug 31, 2016 @ 15:08 PM by Daniel James

Black Friday and Cyber Monday are fast approaching, and very soon a majority of consumers will start shopping for the holidays and looking for deals. In this advertiser edition of Network Trends we took a look at consumer behavior last year in the US, CA, UK, and AU networks to evaluate how customers are shopping, when they start, when they're most likely to buy, and what they'll be looking for come Thanksgiving, Black Friday, and Cyber Monday 2016.

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Network Trends - Advertiser Edition: Start Planning for Q4 Success Now!

Posted on Wed, Jul 6, 2016 @ 17:07 PM by Daniel James

The holidays may feel like a few calendar page turns away, but for marketers, the season has already begun. Q4 planning is well underway for most, and if it hasn't started then it should begin ASAP. For advertisers around the globe, there's plenty to plan for, from Singles Awareness Day to important strategies that need implementation sooner rather than later. In this edition of Network Trends: Advertisers, we walk you through everything you need to know in order to have a successful Q4/holiday season.
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Network Trends - Advertiser Edition: Partnering with Publishers to Ace Your Back to School Affiliate Strategy in Q3

Posted on Wed, Jun 1, 2016 @ 17:06 PM by Daniel James

Back to school planning has already started for marketers, and advertisers looking for the right publishers to partner with will have plenty of options to choose from. In this edition of Network Trends, Rakuten Affiliate Network took an in-depth look at which verticals performed best during back to school shopping season, how different advertisers can optimize their strategy to meet these consumer demands, and which publishing models to partner with for success. Additionally, we analyzed how the UK and AU networks are performing, providing ways that advertisers in those regions can start planning their affiliate strategy for Q3. 
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Network Trends - Publisher Edition: Partnering for Success in Back-to-School Season, and A Look to Q3!

Posted on Wed, Jun 1, 2016 @ 03:06 AM by Daniel James

Back to school planning has already started, and publishers from all channels will have an important role to play in affiliate marketing success during the summer. In this edition of Network Trends, Rakuten Affiliate Network took an in-depth look top verticals performing verticals during back to school shopping season and evaluated how publishers can use this information to convert customers. Additionally, Rakuten Affiliate Network analyzed how the UK and AU networks are likely to perform in Q3, while providing ways that publishers can start planning their affiliate strategy in those regions. 
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Infographic: Studying Up for Affiliate Success This Dads and Grads Season

Posted on Tue, May 31, 2016 @ 12:05 PM by Daniel James

We're in the midst of Dads and Grads season, the time of year that ranges from mid-May towards the end of June. For affiliate marketers, there's plenty of work to do before diving into Q3 and Q4. This last push in Q2 - currently going on - can add momentum going into the summer, and help form critical partnerships between advertisers and publishers as the holidays loom on the horizon.  

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