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Rakuten Marketing Blog

Maintain Momentum from 2016 Cyber Week into 2017

Posted on Wed, Feb 1, 2017 @ 17:02 PM by Ashley McGee

With the Holidays just behind us and the new year in full swing, now is the perfect time to reflect on what we learned about the Search and Shopping landscape. The ultimate goal is to go beyond the holiday season and have successful strategies throughout the year – come explore our Cyber Week findings and learn how you can leverage them for a successful Search and Shopping program in 2017.


6 Tips for Luxury Apparel Brands in Paid Search

Posted on Fri, Sep 2, 2016 @ 13:09 PM by Amanda Kreighbaum

At Rakuten Marketing, we specialize in luxury apparel. We work with more fashion brands than you can shake a pointy-toe stiletto pump at, so we are happy to share a few time-tested techniques to make the most of your luxury fashion brand’s paid search budget.


Holiday Survival Guide To Dominate Q4: Exclusive Webinar With Google

Posted on Tue, Aug 23, 2016 @ 15:08 PM by Jessica Henry

It’s the happiest season of them all! Well, at least for marketers who have a comprehensive strategy in place to capitalize on shoppers. For those wondering what the most important search trends and strategies are for your omnichannel strategy this year, look no further.


Infographic: Q2 Momentum Data Insights

Posted on Thu, Aug 4, 2016 @ 10:08 AM by Krystyna Lijek

A full breakdown of our Affiliate Network, Display, and Search channels can be found below.


Q1 Momentum Data Insights

Posted on Thu, Apr 28, 2016 @ 11:04 AM by Jill Wahlen

Rakuten Marketing Overall Q1 Data By Channel:


[WEBINAR] Google + Rakuten Marketing: Close the Keyword Gap with Dynamic Search Ads

Posted on Mon, Mar 28, 2016 @ 16:03 PM by Jessica Henry

Trying to determine what a consumer will search for is hard work, and managing keywords based on rotating inventory can be quite tedious! Dynamic Search Ads (DSA) is an efficient, scalable and customizable strategy to reach qualified consumers shopping for your products or services based on your website content and inventory.   


Rakuten Marketing Cyber Week (& Month) Data

Posted on Tue, Dec 22, 2015 @ 17:12 PM by Krystyna Lijek

This year, shoppers were quick to put down the turkey and pick up their mobile devices. Starting on Thanksgiving and continuing on through Cyber Monday, online commerce was sure busy! We’ve put together a comprehensive list of all of Rakuten Marketing Cyber Week (and month) data by channel.  Our results, consistent with those of the industry, showed an increase in Thanksgiving Day shopping across the business, and the dinner table!   


[INFOGRAPHIC] Q3 2015 Momentum Insights

Posted on Wed, Nov 4, 2015 @ 13:11 PM by Krystyna Lijek

Rakuten Marketing is pleased to announce a very successful and eventful third quarter for 2015! From outstanding global year-over-year (YOY) sales growth to industry award recognition, it’s been a great three months. Throw in our inclusion in the Instagram Ad Beta, and that’s a wrap!


Rakuten Marketing and Google Webinar - How to Stuff Your Q4 Stockings: Recording

Posted on Tue, Sep 8, 2015 @ 13:09 PM by Jessica Henry

The holiday shopping season is almost here and Rakuten Marketing wants to ensure your search campaigns are up to the challenge. Remarketing Lists for Search Ads (RLSA) is a multi-faceted search strategy that can help you reach and engage qualified consumers in various parts of the purchase cycle. Rakuten Marketing search experts and Google discussed various tips and tricks, including:


Takeaways: My First Year in Paid Search

Posted on Tue, Aug 25, 2015 @ 09:08 AM by Yasmari Garay

Wrapping up my first year in search there are numerous things I have learned. A couple takeaways stand out more than others.


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