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Rakuten Marketing Blog

6 Tips for Beauty Brands in Paid Search

Posted on Wed, Mar 8, 2017 @ 17:03 PM by Amanda Kreighbaum

From the outside, the beauty industry seems like a happy place full of glittery eyeshadow and fruity scented lotions. However, anyone who has attempted to advertise their beauty products online knows the competition is fierce…and not just in the Project Runway definition of the word. Have no fear! The team at Rakuten Marketing is staffed with the savviest beauty paid search experts on the Internet, so read on to find our top six paid search tips for beauty brands.

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6 Tips for Luxury Apparel Brands in Paid Search

Posted on Fri, Sep 2, 2016 @ 13:09 PM by Amanda Kreighbaum

At Rakuten Marketing, we specialize in luxury apparel. We work with more fashion brands than you can shake a pointy-toe stiletto pump at, so we are happy to share a few time-tested techniques to make the most of your luxury fashion brand’s paid search budget.

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Holiday Checklist Part 1: Stuff Your Stockings With New Customers

Posted on Tue, Sep 29, 2015 @ 11:09 AM by Jessica Henry

The holiday shopping season is already here, whether you know it or not. Over 50% of people shopped before Cyber Monday last year and that number will probably increase this year. Is your search strategy ready to capitalize on the influx of search traffic during the holiday season?

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Rakuten Marketing and Google Webinar - How to Stuff Your Q4 Stockings: Recording

Posted on Tue, Sep 8, 2015 @ 13:09 PM by Jessica Henry

The holiday shopping season is almost here and Rakuten Marketing wants to ensure your search campaigns are up to the challenge. Remarketing Lists for Search Ads (RLSA) is a multi-faceted search strategy that can help you reach and engage qualified consumers in various parts of the purchase cycle. Rakuten Marketing search experts and Google discussed various tips and tricks, including:

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Google Cohosted Webinar: How to Stuff Your Q4 Stockings

Posted on Tue, Sep 1, 2015 @ 09:09 AM by Jessica Henry

The holiday shopping season is almost here and Rakuten Marketing wants to ensure your search campaigns are up to the challenge. Remarketing Lists for Search Ads (RLSAs) is a multi-faceted search strategy that can help you reach and engage qualified consumers in various parts of the purchase cycle. Rakuten Marketing search experts and Google will be highlighting various tips and tricks, including:

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