Rakuten Marketing Blog


Posted on Fri, Mar 16, 2018 @ 12:03 PM by Alissa Nelson

The GDPR is no joke, yet there are still so many people that still don't fully understand it. So, we have put together a list of the most asked questions and gave brief, simple answers to help enlighten those who still may not know the basics of the GDPR.


Defining Consent in a Post-GDPR World and Why You Should Use It

Posted on Wed, Mar 14, 2018 @ 11:03 AM by Alissa Nelson

When it comes to the GDPR, Rakuten Marketing encourages publishers and advertisers to gain consent rather than relying on legitimate interest to increase consumer experience and gain higher performance results!


What Marketers Want: Five Strategic Opportunities for 2018

Posted on Tue, Mar 13, 2018 @ 09:03 AM by Jamie Rademacher

In our latest report, we've identifyed the greatest opportunities and challenges for marketing in the year ahead following our survey with more than 1,000 marketers across the US, UK, France, Germany and Asia-Pacific (APAC) regions.


Understanding Generation Z: How to Attract the New Generation of Shoppers

Posted on Tue, Mar 6, 2018 @ 17:03 PM by Sarah Duffy

Questions about Generation Z will continue to rise as their impact is felt by marketers more and more. In this blog post, we break down Gen Z's behaviors and shopping trends.


Rakuten Marketing UK Makes the Performance Marketing Awards Shortlist!

Posted on Thu, Mar 1, 2018 @ 16:03 PM by Rakuten Marketing

The Rakuten Marketing UK team has been nominated for five categories in the 2018 Performance Marketing Awards Shortlist. These awards recognize the very best in performance marketing, innovation, creativity and success within the industry and we need your vote to make winning these awards possible!


A Qualtrics X4 Featured Presenter is Our Very Own Marketing SVP, Danny Kourianos

Posted on Wed, Feb 28, 2018 @ 18:02 PM by Alissa Nelson

We are proud to announce Danny Kourianos, Rakuten Marketing SVP of Marketing, will be a featured presenter on brand experience and ROI-driving strategies when it comes to partnering with brands at the Qualtrics X4 Summit.


How Valentine's Day Stole the Hearts of Many

Posted on Fri, Feb 23, 2018 @ 10:02 AM by Alissa Nelson

Consumers of all kinds celebrated this Valentine's Day in multiple ways! 


Doing Good: Why Cause-Driven Marketing is Essential to Marketers

Posted on Thu, Feb 22, 2018 @ 10:02 AM by Daniel James

Millennials and Generation Z are continuously changing the way consumer experiences are being created. Cause-driven marketing plays a large role in this change, and brands and marketers should find a cause to stand for to impact these generations.


Rakuten Marketing is Exhibiting at eTail West 2018

Posted on Fri, Feb 16, 2018 @ 15:02 PM by Krystyna Lijek

Rakuten Marketing is returning to eTail West in sunny Palm Springs at the end of February!

With over 2,500 attendees, eTail prides itself as the conference where the entire online and multi-channel community comes together, and we wouldn’t miss it.


See Rakuten CEO Hiroshi Mikitani Keynote at Mobile World Congress

Posted on Thu, Feb 15, 2018 @ 11:02 AM by Krystyna Lijek


We’re excited to share that our CEO of Rakuten, Hiroshi “Mickey” Mikitani, will participate in a keynote presentation at Mobile World Congress in Barcelona on February 27th. The keynote, The Foundations of The Digital Economy, will take place from 9 am – 10:30 am in Hall 4 Auditorium 1. Tune in for a closer look at our digital economy and how it will continue to thrive with the right foundation in place. The session will touch on how networks, security, agile companies, company culture, and compelling services and content play into the base.


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