Consumers of all kinds celebrated this Valentine's Day in multiple ways!
Rakuten Marketing Blog
Millennials and Generation Z are continuously changing the way consumer experiences are being created. Cause-driven marketing plays a large role in this change, and brands and marketers should find a cause to stand for to impact these generations.
Rakuten Marketing is returning to eTail West in sunny Palm Springs at the end of February!
With over 2,500 attendees, eTail prides itself as the conference where the entire online and multi-channel community comes together, and we wouldn’t miss it.
We’re excited to share that our CEO of Rakuten, Hiroshi “Mickey” Mikitani, will participate in a keynote presentation at Mobile World Congress in Barcelona on February 27th. The keynote, The Foundations of The Digital Economy, will take place from 9 am – 10:30 am in Hall 4 Auditorium 1. Tune in for a closer look at our digital economy and how it will continue to thrive with the right foundation in place. The session will touch on how networks, security, agile companies, company culture, and compelling services and content play into the base.
Rakuten Marketing CTO, Dr. Neal Richter, was honored with the IAB Tech Lab Service Excellence Award for his outstanding industry achievements and contributions.
Geoffrey Ramsey, this year's keynote speaker at DealMaker Scottsdale, breaks down current and future digital marketing trends.
We are excited to announce the appointment of Stuart Simms as President of Rakuten Marketing. Stuart has an impressive history of strategic and operational accomplishments that he will bring to Rakuten Marketing in his day-to-day responsibilities.
Rakuten Marketing and RevTrax have partnered to help bridge the gap between online and in-store shopping.
As you make plans for 2018, be sure to include proper preparation for the General Data Protection Regulation (GDPR) that will take effect on May 25. Every month up until May we will release a post that will help guide you through all the details of what the GDPR is, who it affects, how to make sure you’re compliant, and more. This first post we’ve created is a quick introductory course on the basics of GDPR.
It's a new year, and to celebrate we're looking at some of the most important 2018 consumer trends every marketer should know and strategize for!