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Rakuten Marketing Blog

Omnichannel Marketing Through the Customer’s Eyes

Posted on Fri, Apr 28, 2017 @ 14:04 PM by Austin Leonard

When you think of omnichannel marketing strategies, one of the first considerations you should make is how your customers are affected by the omnichannel experience. You want to deliver a path to purchase that's seamless between devices and location, and in order to accomplish that you need to see omnichannel marketing from a customer's perspective. 

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Rakuten Marketing Insights: What Makes People Love the Brands They Love

Posted on Fri, Apr 28, 2017 @ 10:04 AM by Shana Sanders


In today’s consumer-driven world, there’s an onslaught of competing products that have identical features but differing brand names. We can’t help but wonder what it is that makes us love certain brands; why are we so loyal to some but not others?

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Network Trends: Mother's Day 2017 Affiliate Marketing Strategies

Posted on Thu, Apr 27, 2017 @ 12:04 PM by Daniel James

 

Learn how to build an effective Mother's Day marketing strategy in the affiliate marketing channel with projections and a look back at Mother's Day 2016.

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The 2017 Golden Link Award Nominations are Open!

Posted on Thu, Apr 27, 2017 @ 09:04 AM by Jamie Rademacher

It's that time of year again to submit your nominations for the Golden Link Awards showcasing the best of the best in affiliate marketing!

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Is GTIN the New Title for Google Shopping?

Posted on Thu, Apr 20, 2017 @ 11:04 AM by Kelly Dougherty

Something interesting has been happening in Google Shopping lately, specifically with the titles in product listing ads (PLAs). More and more I have seen the title submitted in the feed for a product is not always the one that shows for the ad. While Google is always changing the way it displays PLAs,  this latest shift could make the art of crafting the perfect title a thing of the past. 

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Picture This: Why Millennials Love Images in Marketing

Posted on Wed, Apr 19, 2017 @ 18:04 PM by Daniel James

 Using photos to market to millennials can be extremely effective - if you're authentic, know how to speak the language, and make strategic partnerships. In this blog post, we explore how affiliate marketers can use images and tools (such as Rakuten Marketing's Curate image publishing tool) to effectively market to millennials.

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Culture Trip: Bringing Local Content to Culturally Curious Users Around the World

Posted on Thu, Apr 13, 2017 @ 09:04 AM by Jamie Rademacher

 

Culture Trip is a London-based media startup serving up content for the “culturally curious”. Ahead of her debut at Symposium London 2017, we’ve spoken to Daisy-Blue Tinne, Head of Affiliate Partnerships at Culture Trip about their platform.

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How to Convince Your Boss to Send You to Symposium New York

Posted on Tue, Apr 11, 2017 @ 11:04 AM by Krystyna Lijek

Have you been wondering how to convince your boss to send you to Symposium New York?

Symposium New York is two jam-packed days of networking, content and fun. Below is a list of ten reasons why you should attend the event. We’ve put the reasoning together in list form so you can easily send it along to your boss to help justify attendance.

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The Power Of The Influencer

Posted on Tue, Apr 11, 2017 @ 09:04 AM by Jamie Rademacher

Influencer marketing has become an increasingly important part of the affiliate marketing industry over the past few years, but it can be difficult to prove its value without the right data. According to Statista, 78% of marketers said that measuring influencer marketing ROI will be their #1 challenge this year.

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How to Get the Most Out of Your App Campaigns

Posted on Tue, Apr 4, 2017 @ 13:04 PM by Lauren Bennett

 

Nowadays, who hasn’t used an app on their phone or tablet to discover, browse, shop or purchase? Google reports that 30% of all online shopping purchases happen on mobile phones so creating a frictionless app experience is essential to today’s omni-channel consumer.

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