When you think of omnichannel marketing strategies, one of the first considerations you should make is how your customers are affected by the omnichannel experience. You want to deliver a path to purchase that's seamless between devices and location, and in order to accomplish that you need to see omnichannel marketing from a customer's perspective.
Rakuten Marketing Blog
In today’s consumer-driven world, there’s an onslaught of competing products that have identical features but differing brand names. We can’t help but wonder what it is that makes us love certain brands; why are we so loyal to some but not others?
Learn how to build an effective Mother's Day marketing strategy in the affiliate marketing channel with projections and a look back at Mother's Day 2016.
It's that time of year again to submit your nominations for the Golden Link Awards showcasing the best of the best in affiliate marketing!
Something interesting has been happening in Google Shopping lately, specifically with the titles in product listing ads (PLAs). More and more I have seen the title submitted in the feed for a product is not always the one that shows for the ad. While Google is always changing the way it displays PLAs, this latest shift could make the art of crafting the perfect title a thing of the past.
Using photos to market to millennials can be extremely effective - if you're authentic, know how to speak the language, and make strategic partnerships. In this blog post, we explore how affiliate marketers can use images and tools (such as Rakuten Marketing's Curate image publishing tool) to effectively market to millennials.
Culture Trip is a London-based media startup serving up content for the “culturally curious”. Ahead of her debut at Symposium London 2017, we’ve spoken to Daisy-Blue Tinne, Head of Affiliate Partnerships at Culture Trip about their platform.
Have you been wondering how to convince your boss to send you to Symposium New York?
Symposium New York is two jam-packed days of networking, content and fun. Below is a list of ten reasons why you should attend the event. We’ve put the reasoning together in list form so you can easily send it along to your boss to help justify attendance.
Influencer marketing has become an increasingly important part of the affiliate marketing industry over the past few years, but it can be difficult to prove its value without the right data. According to Statista, 78% of marketers said that measuring influencer marketing ROI will be their #1 challenge this year.
Nowadays, who hasn’t used an app on their phone or tablet to discover, browse, shop or purchase? Google reports that 30% of all online shopping purchases happen on mobile phones so creating a frictionless app experience is essential to today’s omni-channel consumer.