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Rakuten Marketing Blog

FTC Guidelines Around Disclosures

Posted on Tue, Apr 17, 2018 @ 11:04 AM by Michael Swensen

FTC Enforcement is here to stay and Rakuten Marketing aims to lead advertisers, publishers and influencers in the right direction. Read about when FTC disclosures are required and how your organization can protect itself from the pitfalls of advertising compliance.


Mother's Day 2018 Digital Marketing Strategies

Posted on Mon, Apr 16, 2018 @ 17:04 PM by Daniel James

Mother's Day kicks off a slow build of increasingly important shopping days for 2018. Read about consumer trends, popular products and successful campaigns to discover what consumers are looking for through the holidays and optimize performance.


Nominations For The 2018 Golden Link Awards Are Now Open!

Posted on Thu, Apr 12, 2018 @ 10:04 AM by Jamie Rademacher

It's that time of year again to submit your nominations for the Golden Link Awards! Help us honor the best of the best in affiliate marketing!


Enhancing Your Financial Marketing Strategies for Gen Z & Millennials

Posted on Wed, Apr 11, 2018 @ 13:04 PM by Daniel James

Financial service marketers are facing two new challenges: Gen Z consumers entering the world of financial services, and Millennials' evolving their needs. Both require a clear understanding of what these customers want - and how they want to receive it. Learn how to strengthen your financial services marketing for the current and future generations in this blog post.


How to Convince Your Boss to Send You to DealMaker New York

Posted on Fri, Apr 6, 2018 @ 15:04 PM by Krystyna Lijek

Be sure to attend DealMaker New York; an event full of networking, content and business opportunities.


6 Digital Marketing Tips and Strategies for Q2, 2018

Posted on Thu, Apr 5, 2018 @ 12:04 PM by Daniel James

Q2 is here, and marketers need to be more prepared than ever to balance the upcoming holidays, rising digital marketing trends, and preparations for Q3 and Q4.


Whitepaper: Defining the GDPR Impact on Digital Advertising

Posted on Tue, Apr 3, 2018 @ 13:04 PM by Alissa Nelson

Be sure to download the first Rakuten Marketing GDPR Whitepaper reviewing U.S. compliance framework for the General Data Protection Regulation.


GDPR Consumer Study: What Do Customers Want to Hear Before Consenting?

Posted on Tue, Apr 3, 2018 @ 13:04 PM by Daniel James

GDPR is less than two months away, and digital advertisers must ask themselves not only how they can be GDPR-compliant, but how they can continue to provide an excellent digital experience to their customers.


Myth Busting; The Death of the Marketing All-Rounder

Posted on Tue, Apr 3, 2018 @ 10:04 AM by Rakuten Marketing

To mark the launch of Rakuten Marketing’s latest global research report ‘What Marketers Want; five strategic opportunities for 2018’, we caught up with Alison O’Leary, founder at Live True Career & Life Coaching, who shared her reflections on the findings.


[Podcast] Ad Fraud, AI, VR and More: An Interview with Neal Richter

Posted on Mon, Apr 2, 2018 @ 16:04 PM by Daniel James

We sat down with industry leaders in digital advertising during DealMaker Scottsdale this past January, and now we're sharing these interviews in our latest series on the Rakuten Marketing Radio podcast. Our first interview was with Dr. Neal Richter, the CTO of Rakuten Marketing.


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