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Rakuten Marketing Blog

Content vs. Clickbait: Facebook's Clickbait Crackdown & How to Make Sure Your Content Stands Out

Posted on Tue, May 23, 2017 @ 18:05 PM by Daniel James

 Facebook is pushing back against clickbait with more targeted approaches. Ensure your content isn't confused with clickbait in Facebook's new initiative by learning what they're changing and the best practices to make your content stand out.

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Symposium Keynote Speaker Stephen Dubner Discusses Data, Leadership, and Saying 'I Don't Know'

Posted on Mon, May 22, 2017 @ 15:05 PM by Daniel James

Stephen Dubner, this year's Symposium New York keynote speaker, is an expert in data and economics. In anticipation of his keynote, we've compiled some of his observations and expertise to help drive your marketing success! 

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Introducing Our Brand Quality and Compliance Management Service

Posted on Thu, May 18, 2017 @ 08:05 AM by Jamie Rademacher

Rakuten Affiliate Network has officially launched our Brand Quality and Regulatory Compliance service! This program is designed to help advertisers work more closely with publisher partners to identify any areas of reputational or legal risk to their brand.

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Agency Spotlight: Eight Horses

Posted on Wed, May 10, 2017 @ 10:05 AM by Jamie Rademacher

If you've attended any recent affiliate marketing event, you probably couldn't avoid coming across a notable agency and one of their clients: Dorco. Chances are, you've already shaved at least once with a Dorco razor received from these guys.

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The Magnificent Six: Tips for Onboarding New Clients

Posted on Tue, May 9, 2017 @ 10:05 AM by Teresa Davis

In this week’s search blog post, I provide a glimpse into six of the most important steps account managers should take to seamlessly onboard new clients. While this post may seem to be geared towards account managers, as an advertiser, it would behoove you to read this so you are armed with the knowledge to ensure your program is successful from launch!

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LOIT Sees 45% Digital Sales Growth with Affiliate À La Carte Marketing Services

Posted on Mon, May 8, 2017 @ 16:05 PM by Alex Roy

Luxury lifestyle and fashion retailer, LOIT, turned to affiliate marketing with two goals in mind: increase sales and amplify brand recognition. LOIT looked to Rakuten Affiliate Network's
À La Carte Marketing Services (AMS) team to assist with their launch. They chose the Strategic Launch Package (SLP) to develop the strategy and tactics needed for a successful affiliate program.

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5 Myths About Millennial Shoppers

Posted on Thu, May 4, 2017 @ 13:05 PM by Daniel James

Millennials are so diverse and complicated that one typical "millennial shopper" doesn't exist. But, because millennials are so diverse, many myths are developed about this target demographic. This blog post examines five common myths about the millennial shopper - and why those myths are wrong.

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Protecting Your Brand: Brand Safety, and the Display + Affiliate Marketing Solutions

Posted on Thu, May 4, 2017 @ 12:05 PM by Daniel James

Amidst concern and controversy from Google/YouTube's ad placements, many upset advertisers pulled ad dollars from fear for their brand safety. With advertisers looking to protect their brand image, there are many solutions in display and affiliate marketing could be exactly what is needed.
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Your Automate Questions, Answered

Posted on Tue, May 2, 2017 @ 10:05 AM by Jamie Rademacher

Automate is Rakuten Affiliate Network's solution to manually deep linking your affiliate links. We sat down with the product manager of Automate, James Fish - who prefers to be called Fish, to learn a little more about this tool and its benefits.  

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6 Ways to Successfully Manage Networking Events & Symposium

Posted on Mon, May 1, 2017 @ 10:05 AM by Krystyna Lijek

Rakuten Marketing hosts a great number of events each year, from our large symposiums to more intimate cocktail gatherings. Our Symposiums happen across the globe all year long from New York City to London to Sydney and more! You can also catch our team at a variety of trade shows and summits. Check out the events section of our website to see where you can meet with us next!

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