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Rakuten Marketing Blog

How to Use Match Types Effectively

Posted on Fri, Mar 24, 2017 @ 15:03 PM by Jessica Moore

Whether you’re inheriting an existing account or have been managing the same account for years, your keyword match types play an important role in the foundation of your paid search efforts.

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Scripts: A Step Back to Go the Quickest Way Forward

Posted on Tue, Mar 21, 2017 @ 16:03 PM by Fernanda De Castro

For some, scripts may seem intimidating, but for those who utilize the tool, it is a blessing in disguise. If you have yet to encounter scripts, they are programmed formulas and codes that automate tasks for you. Whether you are looking to forecast monthly budgets or add negative keywords to help direct the right traffic in campaigns, there is a script out there to help, guaranteed.

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Advertiser Spotlight: Bulk Apothecary

Posted on Tue, Mar 21, 2017 @ 13:03 PM by Alex Roy

Advertiser Spotlight: Bulk Apothecary

Q: Tell me about Bulk Apothecary.
A: Bulk Apothecary is a very simple concept...we aim to be your one stop shop for all of your natural ingredient needs. If you're looking for bulk bases, essential & fragrance oils, wholesale lip balms, herbs, spices, or even bottles, jars and closures, we can supply it all in small quantities at amazingly low prices. We are also your one-stop shop for candle making, soap making, and beer/wine making supplies!

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An Update on Rakuten Marketing's Privacy and Service Policies

Posted on Fri, Mar 17, 2017 @ 16:03 PM by Rakuten Marketing

An update on website privacy policy and services policies.

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5 Things March Madness Teaches Us About Affiliate Marketing

Posted on Fri, Mar 17, 2017 @ 13:03 PM by Daniel James

What can the NCAA March Madness Tournament teach us about affiliate marketing? Turns out, quite a lot!

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Owning It: Control Your Brand in the SERPs and Rake in the Revenue

Posted on Tue, Mar 14, 2017 @ 11:03 AM by Sarah Gyson

In a perfect cyber world, when someone Googles your brand they see a page full of perfectly aligned messaging that translates into tremendous sales and long-term, repeat customers for your website. Unfortunately, for us marketers there are only so many levers we can pull to work toward this. We yield much of our control to engine algorithms and their ever changing “secret sauce” for ranking listings. There is, however, one channel that gives us back some power: paid search. Let’s walk through some of the ways we can use this space to send the right message and increase your site revenue.

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How Affiliate Marketing Helped Nintendo Break Sales Records

Posted on Mon, Mar 13, 2017 @ 16:03 PM by Daniel James

On March 3, Nintendo released it's latest video game console, the Nintendo Switch, to the public. The console has already outpaced the incredibly popular Wii in terms of sales, and affiliate marketing had a key role to play in that success. Learn how retailers who were selling the Switch used various partnerships to help promote awareness about the product and it's availability, and how that helped Nintendo break sales records in this blog post.
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6 Tips for Beauty Brands in Paid Search

Posted on Wed, Mar 8, 2017 @ 17:03 PM by Amanda Kreighbaum

From the outside, the beauty industry seems like a happy place full of glittery eyeshadow and fruity scented lotions. However, anyone who has attempted to advertise their beauty products online knows the competition is fierce…and not just in the Project Runway definition of the word. Have no fear! The team at Rakuten Marketing is staffed with the savviest beauty paid search experts on the Internet, so read on to find our top six paid search tips for beauty brands.

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Network Trends: Increase in 2017 Content Clicks Highlights Importance of Attribution

Posted on Thu, Mar 2, 2017 @ 13:03 PM by Daniel James

We took a look at the US click and conversion trends on content to identify what consumers were telling us with their habits, what it means for advertisers and publishers, and how to leverage this trend in the affiliate channel!

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5 Mistakes Advertisers Make When Partnering with Influencers (And How to Avoid Them)

Posted on Tue, Feb 28, 2017 @ 18:02 PM by Daniel James

Influencer marketing may be the new, sought after affiliate partnership strategy, but that doesn't mean it's easy! Learn common mistakes that can be made when partnering with influencers and how you can avoid making them in this blog post. 

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