Rakuten Marketing Blog

How Valentine's Day Stole the Hearts of Many

Posted on Fri, Feb 23, 2018 @ 10:02 AM by Alissa Nelson

Consumers of all kinds celebrated this Valentine's Day in multiple ways! 


Doing Good: Why Cause-Driven Marketing is Essential to Marketers

Posted on Thu, Feb 22, 2018 @ 10:02 AM by Daniel James

Millennials and Generation Z are continuously changing the way consumer experiences are being created. Cause-driven marketing plays a large role in this change, and brands and marketers should find a cause to stand for to impact these generations.


Rakuten Marketing is Exhibiting at eTail West 2018

Posted on Fri, Feb 16, 2018 @ 15:02 PM by Krystyna Lijek

Rakuten Marketing is returning to eTail West in sunny Palm Springs at the end of February!

With over 2,500 attendees, eTail prides itself as the conference where the entire online and multi-channel community comes together, and we wouldn’t miss it.


See Rakuten CEO Hiroshi Mikitani Keynote at Mobile World Congress

Posted on Thu, Feb 15, 2018 @ 11:02 AM by Krystyna Lijek


We’re excited to share that our CEO of Rakuten, Hiroshi “Mickey” Mikitani, will participate in a keynote presentation at Mobile World Congress in Barcelona on February 27th. The keynote, The Foundations of The Digital Economy, will take place from 9 am – 10:30 am in Hall 4 Auditorium 1. Tune in for a closer look at our digital economy and how it will continue to thrive with the right foundation in place. The session will touch on how networks, security, agile companies, company culture, and compelling services and content play into the base.


Rakuten Marketing CTO Dr. Neal Richter Receives IAB Tech Lab's Esteemed Service Excellence Award

Posted on Tue, Feb 13, 2018 @ 11:02 AM by Alissa Nelson

Rakuten Marketing CTO, Dr. Neal Richter, was honored with the IAB Tech Lab Service Excellence Award  for his outstanding industry achievements and contributions.


[Keynote Recap] eMarketer's Geoffrey Ramsey on the Current and Future State of Digital Marketing

Posted on Thu, Feb 8, 2018 @ 14:02 PM by Daniel James

Geoffrey Ramsey, this year's keynote speaker at DealMaker Scottsdale, breaks down current and future digital marketing trends.


Rakuten Marketing Appoints Tenured Executive Stuart Simms as President

Posted on Thu, Feb 1, 2018 @ 12:02 PM by Alissa Nelson

We are excited to announce the appointment of Stuart Simms as President of Rakuten Marketing. Stuart has an impressive history of strategic and operational accomplishments that he will bring to Rakuten Marketing in his day-to-day responsibilities. 


Rakuten Marketing Announces Partnership With RevTrax, Bridging Online and In-Store Shopping

Posted on Tue, Jan 30, 2018 @ 16:01 PM by Rakuten Marketing

Rakuten Marketing and RevTrax have partnered to help bridge the gap between online and in-store shopping.


Introduction to the General Data Protection Regulation

Posted on Tue, Jan 16, 2018 @ 17:01 PM by Rakuten Marketing

As you make plans for 2018, be sure to include proper preparation for the General Data Protection Regulation (GDPR) that will take effect on May 25. Every month up until May we will release a post that will help guide you through all the details of what the GDPR is, who it affects, how to make sure you’re compliant, and more. This first post we’ve created is a quick introductory course on the basics of GDPR.


8 Consumer Trends Every Marketer Needs to Know in 2018

Posted on Thu, Jan 11, 2018 @ 17:01 PM by Daniel James

It's a new year, and to celebrate we're looking at some of the most important 2018 consumer trends every marketer should know and strategize for!


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