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Rakuten Marketing Blog

Publisher Spotlight:

Posted on Fri, May 18, 2018 @ 10:05 AM by Jamie Rademacher


3 Back to School 2017 Trends for Marketers to Leverage in 2018

Posted on Tue, May 15, 2018 @ 14:05 PM by Daniel James

Back to school marketing is being planned by marketers from all industries, and what better way to plan than look at some of the season-defining trends from last year's back to school season? In this blog post we look back at 3 key trends marketers should know about the 2017 back to school shopping season, and explain how those trends will impact the 2018 back to school season. 


Infographic: It's Time To Start Thinking About Back-To-School

Posted on Mon, May 14, 2018 @ 14:05 PM by Jamie Rademacher

The back-to-school shopping season is right around the corner! it's important to be prepared for when shoppers begin to research and purchase their back-to-school needs. Take a look at the infographic below, highlighting some of last year's peak shopping times for specific verticals based on Rakuten Marketing network data. 


Casual Friday: Back to School Movies That Teach Us About Back to School Marketing

Posted on Fri, May 11, 2018 @ 17:05 PM by Daniel James

What's the best back to school movie out there? We attempt to settle the debate by looking at what these movies teach us about back to school marketing.


Universal App Campaign Increases App Downloads

Posted on Fri, May 4, 2018 @ 10:05 AM by Fernanda Jackson

Using a Universal App Campaign (UAC), Rakuten Marketing Search helped a wedding vertical client lead consumers to download their app.


Whitepaper: Consent Based Digital Advertising

Posted on Wed, May 2, 2018 @ 10:05 AM by Alissa Nelson

Developed as part of Rakuten Marketing ongoing client education, a second GDPR whitepaper has been released that provides specific recommendations to help brands ensure compliance.


FTC Guidelines Around Disclosures

Posted on Tue, Apr 17, 2018 @ 11:04 AM by Michael Swensen

FTC Enforcement is here to stay and Rakuten Marketing aims to lead advertisers, publishers and influencers in the right direction. Read about when FTC disclosures are required and how your organization can protect itself from the pitfalls of advertising compliance.


Mother's Day 2018 Digital Marketing Strategies

Posted on Mon, Apr 16, 2018 @ 17:04 PM by Daniel James

Mother's Day kicks off a slow build of increasingly important shopping days for 2018. Read about consumer trends, popular products and successful campaigns to discover what consumers are looking for through the holidays and optimize performance.


Nominations For The 2018 Golden Link Awards Are Now Open!

Posted on Thu, Apr 12, 2018 @ 10:04 AM by Jamie Rademacher

It's that time of year again to submit your nominations for the Golden Link Awards! Help us honor the best of the best in affiliate marketing!


Enhancing Your Financial Marketing Strategies for Gen Z & Millennials

Posted on Wed, Apr 11, 2018 @ 13:04 PM by Daniel James

Financial service marketers are facing two new challenges: Gen Z consumers entering the world of financial services, and Millennials' evolving their needs. Both require a clear understanding of what these customers want - and how they want to receive it. Learn how to strengthen your financial services marketing for the current and future generations in this blog post.


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