Rakuten Marketing Blog
Back to school marketing is being planned by marketers from all industries, and what better way to plan than look at some of the season-defining trends from last year's back to school season? In this blog post we look back at 3 key trends marketers should know about
The back-to-school shopping season is right around the corner! it's important to be prepared for when shoppers begin to research and purchase their back-to-school needs. Take a look at the infographic below, highlighting some of last year's peak shopping times for specific verticals based on Rakuten Marketing network data.
What's the best back to school movie out there? We attempt to settle the debate by looking at what these movies teach us about back to school marketing.
Using a Universal App Campaign (UAC), Rakuten Marketing Search helped a wedding vertical client lead consumers to download their app.
Developed as part of Rakuten Marketing ongoing client education, a second GDPR whitepaper has been released that provides specific recommendations to help brands ensure compliance.
FTC Enforcement is here to stay and Rakuten Marketing aims to lead advertisers, publishers and influencers in the right direction. Read about when FTC disclosures are required and how your organization can protect itself from the pitfalls of advertising compliance.
Mother's Day kicks off a slow build of increasingly important shopping days for 2018. Read about consumer trends, popular products and successful campaigns to discover what consumers are looking for through the holidays and optimize performance.
It's that time of year again to submit your nominations for the Golden Link Awards! Help us honor the best of the best in affiliate marketing!
Financial service marketers are facing two new challenges: Gen Z consumers entering the world of financial services, and Millennials' evolving their needs. Both require a clear understanding of what these customers want - and how they want to receive it. Learn how to strengthen your financial services marketing for the current and future generations in this blog post.