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Rakuten Marketing Blog

Keynote Announced! See eMarketer Co-Founder at DealMaker Scottsdale

Posted on Mon, Nov 13, 2017 @ 10:11 AM by Krystyna Lijek

Rakuten Marketing is excited to bring Geoff Ramsey to the DealMaker Scottsdale Stage (formerly Symposium Scottsdale)!

Geoff Ramsey, best known as chairman and co-founder of eMarketer, has developed rich insights and a big-picture perspective into how consumers spend their time and money, as well as how marketers are striving to reach them. On top of his role as chairman, he is also the chief innovation officer for eMarketer, developing innovative ways to display and personalize eMarketer’s industry-standard marketing research.


25 Holiday Marketing To-Do's Before the Shopping Frenzy Starts

Posted on Thu, Nov 9, 2017 @ 14:11 PM by Daniel James

Like Santa Claus, we made a list and checked it twice: a list of 25 holiday marketing to-do's before the shopping frenzy starts!


2017 Holiday Marketing: Holiday Spending, Digital vs. In-Store, & Non-Traditional Gifts

Posted on Wed, Nov 8, 2017 @ 18:11 PM by Daniel James

Holiday marketing is hectic enough for holiday marketers! That's why we've taken a look at some key holiday shopper trends and customer behaviors making headlines and curated them in this blog post.


In the Season of Happiness and Cheer, There’s a Bit of Quirkiness Too…

Posted on Mon, Nov 6, 2017 @ 16:11 PM by Alissa Nelson

The big holidays are coming and we hope you're prepared. This time of year is something we all look forward to but can also be tedious, tiresome and stressful. Give your customers a break from the norm with quirky holidays that have become popular. Learn how to take advantage of some of the quirkiest and fun holidays that aren't the usual!


Just Announced! After Party in White at DealMaker Scottsdale

Posted on Mon, Nov 6, 2017 @ 12:11 PM by Krystyna Lijek

Dress the Part! Join us for DealMaker Scottsdale January 31 - February 1, 2018

This year we’re taking a chic approach to our DealMaker Scottsdale After Party theme and asking all of our guests to dress in white. The After Party in White will take place on-site at Rita’s at the JW Marriott Camelback Inn. Here you can enjoy specialty margaritas and a fresh, home-style Southwest dinner on the terrace while overlooking a scenic view. (Did someone say🌮  tacos??)


Holiday Infographic: Empowering Marketers with the Gifts of Insight

Posted on Thu, Nov 2, 2017 @ 11:11 AM by Alissa Nelson

The holidays are here, and so is the data you need to succeed. Check out the 2017 holiday marketing strategies infographic!


Take The mThink Survey Today!

Posted on Mon, Oct 30, 2017 @ 13:10 PM by Jamie Rademacher

We need your help to become the #1 affiliate network for the 7th consecutive year! 

3 Millennial and Gen Z Holiday Behaviors Every Marketer Should Know

Posted on Thu, Oct 26, 2017 @ 18:10 PM by Daniel James

Marketers should be preparing for the holiday right now. This year there will be even more shoppers from younger generations than before who are looking for the best deals on products and brands they can find. This blog covers three must-know Gen Z and Millennial holiday shopping trends to help marketers prepare for those younger holiday shoppers. 


DealMaker Scottsdale 2018: Come for the Content, Stay for the Experience!

Posted on Mon, Oct 23, 2017 @ 19:10 PM by Krystyna Lijek

DealMaker Scottsdale (formerly Symposium) is the perfect event to truly put that work hard, play hard mentality to work!


Previous Consumer Trends Give Insight to Future Holiday Shopping

Posted on Wed, Oct 18, 2017 @ 11:10 AM by Alissa Nelson

One of the most effective ways to evaluate a holiday marketing strategy is to look at previous trends from past years to identify what's been effective. In this blog post, we look at a couple of trends we noticed within our own network, and how you can build these trends into your holiday marketing strategy.


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