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Rakuten Marketing Blog

DealMaker Scottsdale 2018: Come for the Content, Stay for the Experience!

Posted on Mon, Oct 23, 2017 @ 19:10 PM by Krystyna Lijek

DealMaker Scottsdale (formerly Symposium) is the perfect event to truly put that work hard, play hard mentality to work!

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Previous Consumer Trends Give Insight to Future Holiday Shopping

Posted on Wed, Oct 18, 2017 @ 11:10 AM by Alissa Nelson

One of the most effective ways to evaluate a holiday marketing strategy is to look at previous trends from past years to identify what's been effective. In this blog post, we look at a couple of trends we noticed within our own network, and how you can build these trends into your holiday marketing strategy.

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How to Convince Your Boss to Attend DealMaker Scottsdale 2018!

Posted on Wed, Oct 18, 2017 @ 01:10 AM by Krystyna Lijek

We hope to see you at DealMaker Scottsdale (formerly Symposium Scottsdale) on January 31 - February 1 in sunny Arizona! Read on below for ten reasons why you should attend the event.

If you need help convincing your boss to send you to DealMaker Scottsdale, be sure to send this their way!

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Rakuten Marketing Radio: Understanding a Digital Audience & Their Behaviors

Posted on Thu, Oct 12, 2017 @ 14:10 PM by Daniel James

In the latest episode of Rakuten Marketing Radio, we discuss your digital audiences - from how to understand them to what their behaviors can tell you about them and your marketing strategies.

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5 Lessons Scary Movies Teach Us About FTC Disclosures (Really)

Posted on Wed, Oct 11, 2017 @ 14:10 PM by Daniel James

You may know what to do when things go bump in the night, but what about when the FTC comes knocking? Find out what scary movies teach us about FTC compliance and disclosures in this blog post!
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Influencer Marketing Matures with More Serious Affiliate Contracts

Posted on Wed, Oct 4, 2017 @ 12:10 PM by Daniel James

Influencer marketing is here to stay - and that means advertisers and influencers need to have a clearly-defined relationship. As influencer marketing matures, so do the contracts between them and the brands that work with them.

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Don’t Call Us, We’ll Call You: Meeting Consumers Where They Are in the Customer Journey

Posted on Mon, Oct 2, 2017 @ 15:10 PM by Rakuten Marketing

In this guest blog post we're joined by Esosa Ighodaro, the President of Cosign, as we discuss influencer marketing, the customer journey, and the path to purchase!

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Just Announced! See GirlWithNoJob at Experience

Posted on Mon, Oct 2, 2017 @ 11:10 AM by Krystyna Lijek

Did you hear?

Instagram celebrity GirlWithNoJob (GWNJ) is returning to Experience on October 25th in NYC!

Attend Experience!

This year GWNJ will be taking the stage in a 30-minute fireside chat. In this one-on-one discussion, you'll learn how Claudia built the GWNJ brand, how she keeps up with emerging channels, and learnings around influencer and brand partnerships. 

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Announcing The Partnership Dashboard

Posted on Thu, Sep 28, 2017 @ 09:09 AM by Jamie Rademacher

Rakuten Marketing is excited to announce the launch of our newest advertiser tool, Partnership Dashboard. The Partnership Dashboard gives advertisers a fully customized, branded interface where publishers can easily connect with the brands they want to work with and join their program. At the same time, partners maintain all the benefits of working with a large affiliate network, including the technology, measurement, consumer insights and strategic counsel.

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Advertiser Spotlight: BirchboxMan

Posted on Tue, Sep 26, 2017 @ 14:09 PM by Alex Roy

Advertiser Spotlight: BirchboxMan

Birchbox is the easiest (and most fun) way to discover and shop for beauty and grooming. It pairs a monthly subscription of personalized samples with relevant content and a curated online shop, allowing consumers who aren’t passionate about beauty to have a great experience buying it. Today, Birchbox has 1 million subscribers, 4 million total customers, 800 brand partners, operations in 6 countries, and stores in NY and Paris.

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