DealMaker Scottsdale (formerly Symposium) is the perfect event to truly put that work hard, play hard mentality to work!
Rakuten Marketing Blog
One of the most effective ways to evaluate a holiday marketing strategy is to look at previous trends from past years to identify what's been effective. In this blog post, we look at a couple of trends we noticed within our own network, and how you can build these trends into your holiday marketing strategy.
We hope to see you at DealMaker Scottsdale (formerly Symposium Scottsdale) on January 31 - February 1 in sunny Arizona! Read on below for ten reasons why you should attend the event.
If you need help convincing your boss to send you to DealMaker Scottsdale, be sure to send this their way!
In the latest episode of Rakuten Marketing Radio, we discuss your digital audiences - from how to understand them to what their behaviors can tell you about them and your marketing strategies.
Influencer marketing is here to stay - and that means advertisers and influencers need to have a clearly-defined relationship. As influencer marketing matures, so do the contracts between them and the brands that work with them.
In this guest blog post we're joined by Esosa Ighodaro, the President of Cosign, as we discuss influencer marketing, the customer journey, and the path to purchase!
Did you hear?
This year GWNJ will be taking the stage in a 30-minute fireside chat. In this one-on-one discussion, you'll learn how Claudia built the GWNJ brand, how she keeps up with emerging channels, and learnings around influencer and brand partnerships.
Rakuten Marketing is excited to announce the launch of our newest advertiser tool, Partnership Dashboard. The Partnership Dashboard gives advertisers a fully customized, branded interface where publishers can easily connect with the brands they want to work with and join their program. At the same time, partners maintain all the benefits of working with a large affiliate network, including the technology, measurement, consumer insights and strategic counsel.
Advertiser Spotlight: BirchboxMan
Birchbox is the easiest (and most fun) way to discover and shop for beauty and grooming. It pairs a monthly subscription of personalized samples with relevant content and a curated online shop, allowing consumers who aren’t passionate about beauty to have a great experience buying it. Today, Birchbox has 1 million subscribers, 4 million total customers, 800 brand partners, operations in 6 countries, and stores in NY and Paris.