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Rakuten Marketing Blog

Drive Back-to-School Sales with Strategic Display Ads

Posted on Wed, Jun 28, 2017 @ 10:06 AM by Jillian Adams

For students, summer means lazy days at the pool, outings to the park and vacations across the country. For advertisers, it means prepping for the peak days when parents, students and teachers make their back-to-school purchases.

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[Symposium NY 2017] Solve for 'Why': Stephen Dubner on Marketing, Data, and Strategies

Posted on Tue, Jun 27, 2017 @ 18:06 PM by Daniel James

Sypmosium New York 2017 keynote speaker Stephen Dubner shares his insights on how marketers can use their data analytics experts and marketing experts to solve for "why" in this recap of his keynote!

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Set Your Status to Available Online and Offline with Google Local Inventory Ads

Posted on Mon, Jun 26, 2017 @ 15:06 PM by Kelly Dougherty

Search isn’t just for online anymore. With Google Local Inventory Ads, you can keep your online sales while increasing offline sales by driving foot traffic to your stores. These search ads allow retailers to appeal to customers’ visual nature through online product listing ads (PLAs) that are then matched with in-store information if the product is in stock locally.

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Mobile Devices are Taking Off in Travel Verticals

Posted on Mon, Jun 26, 2017 @ 12:06 PM by Daniel James

The travel industry is seeing growth in sales coming from mobile devices. What does this mean for affiliate marketers?

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7 Must-Know Affiliate Publisher Strategies for Back to School Marketing

Posted on Thu, Jun 22, 2017 @ 11:06 AM by Daniel James

Back to school shopping is a critical shopping period for consumers. Whether this is your first year as an affiliate publisher, or you're a seasoned veteran looking for ideas and back to school marketing tips, this blog post will help you get ready for this huge Q3 shopping period!

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Announcing Multiple Product Feeds

Posted on Tue, Jun 20, 2017 @ 14:06 PM by Jamie Rademacher

At Rakuten Marketing, we are constantly improving our technology to make affiliate marketing for advertisers and publishers easier than ever. As a feature enhancement to our existing Merchandiser Feeds, we have created multiple product feeds. This update will allow advertisers the ability to:

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Online Advertising Needs a Change – Join our Effort to Save The Web

Posted on Tue, Jun 20, 2017 @ 11:06 AM by Alissa Nelson

 

Rakuten Marketing has released its latest Rakuten Marketing Insights report, Consumer Online Ad Sentiments: What Needs to Change About Online Advertising. The research reveals global consumer attitudes about online advertising, including their low tolerance of interruptive ads – a contributor to the $22 billion of ad revenue lost to ad blocking.

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Celebrities and Their Impact on Your SEM Program

Posted on Tue, Jun 20, 2017 @ 10:06 AM by Yasmari Garay

We often hear that celebrities make great impacts on social movements and current events. From Usain Bolt for Gatorade to Ronda Rousey for Reebok to the countless celebrities voicing their opinions throughout the recent presidential election, these famous people have an impact on overall business and societal outcomes. So how can a celebrity do it for your SEM program? Let us show you!

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New Instagram Tool Helps With Influencer Marketing Disclosure Transparency

Posted on Fri, Jun 16, 2017 @ 17:06 PM by Daniel James

The importance of disclosing sponsored content on Instagram can't be overstated. With influencer marketing on the rise and visual content becoming so important to the consumer, Instagram is the perfect social platform for affiliate content publishers and influencers to partner with a brand and promote their products. However, these partnerships need transparency. The FTC recently sent 90 letters reminding influencers to disclose their content, and brands can get in a lot of trouble if their influencers don't properly disclose sponsored content. 

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Take Back to School to the Next Level through PPC

Posted on Tue, Jun 13, 2017 @ 16:06 PM by Lauren Bennett

School is out and summer is here! This can only mean that we Digital Marketing gurus have already finalized all back-to-school marketing plans, right? Maybe not, but with these takeaways from projected outcomes and recommended strategies, you can shape your PPC plan for this year’s back-to-school season into something for the record books.

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