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Rakuten Marketing Blog

15 Canadian Shopper Trends To Leverage in Digital Marketing

Posted on Thu, Aug 17, 2017 @ 11:08 AM by Daniel James

In the latest edition of Consumer Behavior Profiles, we take a look at the Canadian shopper's preferences and dislikes. We'll go in depth on what matter's most to a Canadian consumer, how they find a product, and what you should be doing in your marketing program to make them feel like a priority.

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Influencers' Strong Connection to Followers Shows New Advertiser Benefits

Posted on Mon, Aug 14, 2017 @ 15:08 PM by Daniel James

Influencers' ability to connect with customers is huge - and extremely beneficial to brands.

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How to Convince Your Boss to Send You to Experience!

Posted on Wed, Aug 9, 2017 @ 18:08 PM by Krystyna Lijek

Have you been wondering how to convince your boss to send you to Experience on October 25, 2017? We’ve put the reasoning together in list form so you can easily send it along to your boss to help justify attendance.

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The mThink Survey Is Now Open!

Posted on Wed, Aug 9, 2017 @ 10:08 AM by Jamie Rademacher

The annual mThink survey is open and we need your vote! Last year, we were voted the #1 affiliate network for the 6th year in a row. We need your support again to make it 7 consecutive years as the #1 ranked affiliate network. 

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Personalization Across Mobile, Social Will Drive 2017 Back-to-School Success

Posted on Tue, Aug 8, 2017 @ 08:08 AM by Alissa Nelson

The 2017 Back-to-School season is in full swing, and Rakuten Marketing has released data capturing the notable trends of this year’s back-to-school shopping season!

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Rakuten Marketing Shortlisted for Industry Choice of Network!

Posted on Mon, Aug 7, 2017 @ 16:08 PM by Jamie Rademacher


Following a global nomination process, the Rakuten Marketing Affiliate Network has been shortlisted for Industry Network of Choice in the International Performance Marketing Awards (IPMAs). The second stage of the process is a public vote to determine the winner, and we’d be honored if you would vote for us to win the accolade.

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How to Prepare Your Platform For Mobile Marketing Success

Posted on Thu, Aug 3, 2017 @ 13:08 PM by Daniel James

Mobile optimization is crucial to providing a great customer experience. Getting your site mobile optimized, however, may not be as easy as you think. This guide, recapped from Symposium New York 2017, will teach you everything you need to know to get started with mobile optimization - the right way. 

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15 US Shopper Behaviors Every Marketer Needs to Know

Posted on Wed, Aug 2, 2017 @ 16:08 PM by Daniel James

 In our first edition of consumer behavior profiles, we take a look at what the US shopper likes, dislikes, values, and looks for from a brand when making a purchasing decision.

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9 Must-Know Answers to Holiday/Q4 Affiliate Marketing Questions

Posted on Tue, Aug 1, 2017 @ 18:08 PM by Daniel James

Believe it or not, Q4 and the holiday shopping season is on the horizon, which means your marketing planning should already be getting started. To help you kick off your affiliate marketing efforts for the busiest shopping season of the year, we've answered some of the most common affiliate marketing questions about the Q4/Holiday season.
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High Demand for Video Content Creates Picture-Perfect Content Publisher Opportunity

Posted on Fri, Jul 28, 2017 @ 15:07 PM by Daniel James

High quality video content is sought after by both advertisers and consumers. As the popularity for well-made video content grows, there's a huge opportunity for content publishers to capitalize on. 

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