FTC Enforcement is here to stay and Rakuten Marketing aims to lead advertisers, publishers and influencers in the right direction. Read about when FTC disclosures are required and how your organization can protect itself from the pitfalls of advertising compliance.
Rakuten Marketing Blog
Mother's Day kicks off a slow build of increasingly important shopping days for 2018. Read about consumer trends, popular products and successful campaigns to discover what consumers are looking for through the holidays and optimize performance.
It's that time of year again to submit your nominations for the Golden Link Awards! Help us honor the best of the best in affiliate marketing!
Financial service marketers are facing two new challenges: Gen Z consumers entering the world of financial services, and Millennials' evolving their needs. Both require a clear understanding of what these customers want - and how they want to receive it. Learn how to strengthen your financial services marketing for the current and future generations in this blog post.
Be sure to attend DealMaker New York; an event full of networking, content and business opportunities.
Q2 is here, and marketers need to be more prepared than ever to balance the upcoming holidays, rising digital marketing trends, and preparations for Q3 and Q4.
Be sure to download the first Rakuten Marketing GDPR Whitepaper reviewing U.S. compliance framework for the General Data Protection Regulation.
GDPR is less than two months away, and digital advertisers must ask themselves not only how they can be GDPR-compliant, but how they can continue to provide an excellent digital experience to their customers.
To mark the launch of Rakuten Marketing’s latest global research report ‘What Marketers Want; five strategic opportunities for 2018’, we caught up with Alison O’Leary, founder at Live True Career & Life Coaching, who shared her reflections on the findings.
We sat down with industry leaders in digital advertising during DealMaker Scottsdale this past January, and now we're sharing these interviews in our latest series on the Rakuten Marketing Radio podcast. Our first interview was with Dr. Neal Richter, the CTO of Rakuten Marketing.