For students, summer means lazy days at the pool, outings to the park and vacations across the country. For advertisers, it means prepping for the peak days when parents, students and teachers make their back-to-school purchases.
Rakuten Marketing Blog
Sypmosium New York 2017 keynote speaker Stephen Dubner shares his insights on how marketers can use their data analytics experts and marketing experts to solve for "why" in this recap of his keynote!
Search isn’t just for online anymore. With Google Local Inventory Ads, you can keep your online sales while increasing offline sales by driving foot traffic to your stores. These search ads allow retailers to appeal to customers’ visual nature through online product listing ads (PLAs) that are then matched with in-store information if the product is in stock locally.
The travel industry is seeing growth in sales coming from mobile devices. What does this mean for affiliate marketers?
Back to school shopping is a critical shopping period for consumers. Whether this is your first year as an affiliate publisher, or you're a seasoned veteran looking for ideas and back to school marketing tips, this blog post will help you get ready for this huge Q3 shopping period!
At Rakuten Marketing, we are constantly improving our technology to make affiliate marketing for advertisers and publishers easier than ever. As a feature enhancement to our existing Merchandiser Feeds, we have created multiple product feeds. This update will allow advertisers the ability to:
Rakuten Marketing has released its latest Rakuten Marketing Insights report, Consumer Online Ad Sentiments: What Needs to Change About Online Advertising. The research reveals global consumer attitudes about online advertising, including their low tolerance of interruptive ads – a contributor to the $22 billion of ad revenue lost to ad blocking.
We often hear that celebrities make great impacts on social movements and current events. From Usain Bolt for Gatorade to Ronda Rousey for Reebok to the countless celebrities voicing their opinions throughout the recent presidential election, these famous people have an impact on overall business and societal outcomes. So how can a celebrity do it for your SEM program? Let us show you!
The importance of disclosing sponsored content on Instagram can't be overstated. With influencer marketing on the rise and visual content becoming so important to the consumer, Instagram is the perfect social platform for affiliate content publishers and influencers to partner with a brand and promote their products. However, these partnerships need transparency. The FTC recently sent 90 letters reminding influencers to disclose their content, and brands can get in a lot of trouble if their influencers don't properly disclose sponsored content.
School is out and summer is here! This can only mean that we Digital Marketing gurus have already finalized all back-to-school marketing plans, right? Maybe not, but with these takeaways from projected outcomes and recommended strategies, you can shape your PPC plan for this year’s back-to-school season into something for the record books.