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Rakuten Marketing Blog

An Update on Rakuten Marketing's Privacy and Service Policies

Posted on Fri, Mar 17, 2017 @ 16:03 PM by Rakuten Marketing

An update on website privacy policy and services policies.

In the two years since we last updated our privacy policy, the online advertising and marketing space in which we operate has substantially evolved. To ensure our privacy guidelines keep pace with industry best practices and are aligned with our business goals, we are updating our website privacy policy available here:, which will be effective starting April 17, 2017.

As part of this update, we have consolidated each of our separate services’ privacy policies into one holistic Services Policy available here:

The major changes to the Website and Services privacy policies include:

  • An updated explanation of our data collection, storage and use practices. In particular, our collection and use practices related to interest-based advertising.
  • More information about the cookies we have on our site and how they are used.
  • Clear guidelines of how to manage opt-outs across one or multiple devices. We are including links to industry opt-out pages so that consumers can manage their cookie opt-out preferences, if they have not already done so in their browser settings.

We are committed to providing transparent information regarding our online advertising practices, as we believe transparency is an essential component to the online experience.     

Please let us know if you have any questions by reaching out to  We look forward to continuing to offer you a high level of service!


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