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Rakuten Marketing Blog

Alissa Nelson

Recent Posts

7 Takeaways from the Holiday Shopping Period

Posted on Wed, Jan 10, 2018 @ 16:01 PM by Alissa Nelson

What a great holiday! Take a look back at some of the popular products and promotions, as well as some trends and insights present throughout the holiday season.

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Holiday Infographic: Thanksgiving Through Cyber Monday Insights

Posted on Thu, Dec 7, 2017 @ 12:12 PM by Alissa Nelson

See the insights we gained with measuring year-over-year, same-store site data for Rakuten Marketing Display clients in the North American market from Thanksgiving through Cyber Monday!

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Expected and Unexpected Holiday Trends Revealed with Thanksgiving, Black Friday and Cyber Monday Insights

Posted on Thu, Nov 30, 2017 @ 14:11 PM by Alissa Nelson

In measuring weeks leading up to Thanksgiving through Cyber Monday we found new and exciting holiday trends that can be leveraged for overall 2017 holiday season success.

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Holiday Infographic: 2017 Consumer Holiday Shopper Survey

Posted on Wed, Nov 22, 2017 @ 14:11 PM by Alissa Nelson

Our second holiday infographic is here! See how consumers are planning to research and purchase their holiday gifts this holiday season, on top of other helpful insights, through our 2017 Consumer Holiday Shopper Survey.

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In the Season of Happiness and Cheer, There’s a Bit of Quirkiness Too…

Posted on Mon, Nov 6, 2017 @ 16:11 PM by Alissa Nelson

The big holidays are coming and we hope you're prepared. This time of year is something we all look forward to but can also be tedious, tiresome and stressful. Give your customers a break from the norm with quirky holidays that have become popular. Learn how to take advantage of some of the quirkiest and fun holidays that aren't the usual!

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Holiday Infographic: Empowering Marketers with the Gifts of Insight

Posted on Thu, Nov 2, 2017 @ 11:11 AM by Alissa Nelson

The holidays are here, and so is the data you need to succeed. Check out the 2017 holiday marketing strategies infographic!

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Previous Consumer Trends Give Insight to Future Holiday Shopping

Posted on Wed, Oct 18, 2017 @ 11:10 AM by Alissa Nelson

One of the most effective ways to evaluate a holiday marketing strategy is to look at previous trends from past years to identify what's been effective. In this blog post, we look at a couple of trends we noticed within our own network, and how you can build these trends into your holiday marketing strategy.

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Rakuten Marketing Now an Official Affiliate Marketing Partner with the Golden State Warriors

Posted on Wed, Sep 20, 2017 @ 10:09 AM by Alissa Nelson

On September 12, 2017, Rakuten Inc. and the NBA Champions, Golden State Warriors, entered into an official multi-year partnership. As part of this sponsorship, Rakuten Marketing is excited to join the Warriors as an Official Affiliate Marketing Partner!

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Personalization Across Mobile, Social Will Drive 2017 Back-to-School Success

Posted on Tue, Aug 8, 2017 @ 08:08 AM by Alissa Nelson

The 2017 Back-to-School season is in full swing, and Rakuten Marketing has released data capturing the notable trends of this year’s back-to-school shopping season!

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Online Advertising Needs a Change – Join our Effort to Save The Web

Posted on Tue, Jun 20, 2017 @ 11:06 AM by Alissa Nelson

 

Rakuten Marketing has released its latest Rakuten Marketing Insights report, Consumer Online Ad Sentiments: What Needs to Change About Online Advertising. The research reveals global consumer attitudes about online advertising, including their low tolerance of interruptive ads – a contributor to the $22 billion of ad revenue lost to ad blocking.

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