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Rakuten Marketing Blog

Alissa Nelson

Recent Posts

Previous Consumer Trends Give Insight to Future Holiday Shopping

Posted on Wed, Oct 18, 2017 @ 11:10 AM by Alissa Nelson

One of the most effective ways to evaluate a holiday marketing strategy is to look at previous trends from past years to identify what's been effective. In this blog post, we look at a couple of trends we noticed within our own network, and how you can build these trends into your holiday marketing strategy.

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Rakuten Marketing Now an Official Affiliate Marketing Partner with the Golden State Warriors

Posted on Wed, Sep 20, 2017 @ 10:09 AM by Alissa Nelson

On September 12, 2017, Rakuten Inc. and the NBA Champions, Golden State Warriors, entered into an official multi-year partnership. As part of this sponsorship, Rakuten Marketing is excited to join the Warriors as an Official Affiliate Marketing Partner!

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Personalization Across Mobile, Social Will Drive 2017 Back-to-School Success

Posted on Tue, Aug 8, 2017 @ 08:08 AM by Alissa Nelson

The 2017 Back-to-School season is in full swing, and Rakuten Marketing has released data capturing the notable trends of this year’s back-to-school shopping season!

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Online Advertising Needs a Change – Join our Effort to Save The Web

Posted on Tue, Jun 20, 2017 @ 11:06 AM by Alissa Nelson

 

Rakuten Marketing has released its latest Rakuten Marketing Insights report, Consumer Online Ad Sentiments: What Needs to Change About Online Advertising. The research reveals global consumer attitudes about online advertising, including their low tolerance of interruptive ads – a contributor to the $22 billion of ad revenue lost to ad blocking.

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