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Rakuten Marketing Blog

Alissa Nelson

Recent Posts

Whitepaper: Defining the GDPR Impact on Digital Advertising

Posted on Tue, Apr 3, 2018 @ 13:04 PM by Alissa Nelson

Be sure to download the first Rakuten Marketing GDPR Whitepaper reviewing U.S. compliance framework for the General Data Protection Regulation.



Posted on Fri, Mar 16, 2018 @ 12:03 PM by Alissa Nelson

The GDPR is no joke, yet there are still so many people that still don't fully understand it. So, we have put together a list of the most asked questions and gave brief, simple answers to help enlighten those who still may not know the basics of the GDPR.


Defining Consent in a Post-GDPR World and Why You Should Use It

Posted on Wed, Mar 14, 2018 @ 11:03 AM by Alissa Nelson

When it comes to the GDPR, Rakuten Marketing encourages publishers and advertisers to gain consent rather than relying on legitimate interest to increase consumer experience and gain higher performance results!


A Qualtrics X4 Featured Presenter is Our Very Own Marketing SVP, Danny Kourianos

Posted on Wed, Feb 28, 2018 @ 18:02 PM by Alissa Nelson

We are proud to announce Danny Kourianos, Rakuten Marketing SVP of Marketing, will be a featured presenter on brand experience and ROI-driving strategies when it comes to partnering with brands at the Qualtrics X4 Summit.


How Valentine's Day Stole the Hearts of Many

Posted on Fri, Feb 23, 2018 @ 10:02 AM by Alissa Nelson

Consumers of all kinds celebrated this Valentine's Day in multiple ways! 


Rakuten Marketing CTO Dr. Neal Richter Receives IAB Tech Lab's Esteemed Service Excellence Award

Posted on Tue, Feb 13, 2018 @ 11:02 AM by Alissa Nelson

Rakuten Marketing CTO, Dr. Neal Richter, was honored with the IAB Tech Lab Service Excellence Award  for his outstanding industry achievements and contributions.


Rakuten Marketing Appoints Tenured Executive Stuart Simms as President

Posted on Thu, Feb 1, 2018 @ 12:02 PM by Alissa Nelson

We are excited to announce the appointment of Stuart Simms as President of Rakuten Marketing. Stuart has an impressive history of strategic and operational accomplishments that he will bring to Rakuten Marketing in his day-to-day responsibilities. 


7 Takeaways from the Holiday Shopping Period

Posted on Wed, Jan 10, 2018 @ 16:01 PM by Alissa Nelson

What a great holiday! Take a look back at some of the popular products and promotions, as well as some trends and insights present throughout the holiday season.


Holiday Infographic: Thanksgiving Through Cyber Monday Insights

Posted on Thu, Dec 7, 2017 @ 12:12 PM by Alissa Nelson

See the insights we gained with measuring year-over-year, same-store site data for Rakuten Marketing Display clients in the North American market from Thanksgiving through Cyber Monday!


Expected and Unexpected Holiday Trends Revealed with Thanksgiving, Black Friday and Cyber Monday Insights

Posted on Thu, Nov 30, 2017 @ 14:11 PM by Alissa Nelson

In measuring weeks leading up to Thanksgiving through Cyber Monday we found new and exciting holiday trends that can be leveraged for overall 2017 holiday season success.


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