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Rakuten Marketing Blog

Alissa Nelson

Recent Posts

Personalization Across Mobile, Social Will Drive 2017 Back-to-School Success

Posted on Tue, Aug 8, 2017 @ 08:08 AM by Alissa Nelson

The 2017 Back-to-School season is in full swing, and Rakuten Marketing has released data capturing the notable trends of this year’s back-to-school shopping season!

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Online Advertising Needs a Change – Join our Effort to Save The Web

Posted on Tue, Jun 20, 2017 @ 11:06 AM by Alissa Nelson

 

Rakuten Marketing has released its latest Rakuten Marketing Insights report, Consumer Online Ad Sentiments: What Needs to Change About Online Advertising. The research reveals global consumer attitudes about online advertising, including their low tolerance of interruptive ads – a contributor to the $22 billion of ad revenue lost to ad blocking.

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