Rakuten Marketing Blog

Amanda Kreighbaum

Recent Posts

6 Tips for Beauty Brands in Paid Search

Posted on Wed, Mar 8, 2017 @ 17:03 PM by Amanda Kreighbaum

From the outside, the beauty industry seems like a happy place full of glittery eyeshadow and fruity scented lotions. However, anyone who has attempted to advertise their beauty products online knows the competition is fierce…and not just in the Project Runway definition of the word. Have no fear! The team at Rakuten Marketing is staffed with the savviest beauty paid search experts on the Internet, so read on to find our top six paid search tips for beauty brands.


6 Tips for Luxury Apparel Brands in Paid Search

Posted on Fri, Sep 2, 2016 @ 13:09 PM by Amanda Kreighbaum

At Rakuten Marketing, we specialize in luxury apparel. We work with more fashion brands than you can shake a pointy-toe stiletto pump at, so we are happy to share a few time-tested techniques to make the most of your luxury fashion brand’s paid search budget.


4 New Google AdWords Editor Features You’ll Love

Posted on Tue, Jun 2, 2015 @ 09:06 AM by Amanda Kreighbaum

Every time Google launches a new version of AdWords Editor, the collective groan from PPC account managers can be heard from space. I get it, you finally figured out the old version and now there’s something new to learn. Change is scary! But you’re great at handling change. If you weren’t, you’d be reading a blog post about Ask Jeeves right now.


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