The winners of the fifth annual Kenshoo Infinity Awards were announced at Kenshoo’s K8 Summit on Wednesday February 1. Also known as the Infinities, these awards showcase best-in-class performance marketing programs by global marketers leveraging Kenshoo’s native advertising platform. More than 40 leading brands and agencies submitted their campaigns for award consideration.
Rakuten Marketing Blog
With the Holidays just behind us and the new year in full swing, now is the perfect time to reflect on what we learned about the Search and Shopping landscape. The ultimate goal is to go beyond the holiday season and have successful strategies throughout the year – come explore our Cyber Week findings and learn how you can leverage them for a successful Search and Shopping program in 2017.
One of my favorite questions our advertisers ask during the onboarding or launch of a paid search account is, “What do you need me from me?” The most successful launches I have experienced had a collaborative approach out the gate where we can discuss these needs and have honest conversations about the challenges they have faced.