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Rakuten Marketing Blog

Daniel James

Recent Posts

Network Trends: Mother's Day 2017 Affiliate Marketing Strategies

Posted on Thu, Apr 27, 2017 @ 12:04 PM by Daniel James

 

Learn how to build an effective Mother's Day marketing strategy in the affiliate marketing channel with projections and a look back at Mother's Day 2016.

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Picture This: Why Millennials Love Images in Marketing

Posted on Wed, Apr 19, 2017 @ 18:04 PM by Daniel James

 Using photos to market to millennials can be extremely effective - if you're authentic, know how to speak the language, and make strategic partnerships. In this blog post, we explore how affiliate marketers can use images and tools (such as Rakuten Marketing's Curate image publishing tool) to effectively market to millennials.

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7 Disclosure Tips for Content Publishers

Posted on Thu, Mar 30, 2017 @ 13:03 PM by Daniel James

Become a better publisher for sponsored content by learning 7 tips to keep you FTC compliant!
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An Influential Voice: Sometimes Glam on Being a Fashion Community Influencer

Posted on Mon, Mar 27, 2017 @ 17:03 PM by Daniel James

Learn how the blogger of Sometimes Glam became an influencer in her community, what her voice means to her followers, and how she connects brands with her audience in this interview!
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5 Things March Madness Teaches Us About Affiliate Marketing

Posted on Fri, Mar 17, 2017 @ 13:03 PM by Daniel James

What can the NCAA March Madness Tournament teach us about affiliate marketing? Turns out, quite a lot!

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How Affiliate Marketing Helped Nintendo Break Sales Records

Posted on Mon, Mar 13, 2017 @ 16:03 PM by Daniel James

On March 3, Nintendo released it's latest video game console, the Nintendo Switch, to the public. The console has already outpaced the incredibly popular Wii in terms of sales, and affiliate marketing had a key role to play in that success. Learn how retailers who were selling the Switch used various partnerships to help promote awareness about the product and it's availability, and how that helped Nintendo break sales records in this blog post.
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Network Trends: Increase in 2017 Content Clicks Highlights Importance of Attribution

Posted on Thu, Mar 2, 2017 @ 13:03 PM by Daniel James

We took a look at the US click and conversion trends on content to identify what consumers were telling us with their habits, what it means for advertisers and publishers, and how to leverage this trend in the affiliate channel!

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5 Mistakes Advertisers Make When Partnering with Influencers (And How to Avoid Them)

Posted on Tue, Feb 28, 2017 @ 18:02 PM by Daniel James

Influencer marketing may be the new, sought after affiliate partnership strategy, but that doesn't mean it's easy! Learn common mistakes that can be made when partnering with influencers and how you can avoid making them in this blog post. 

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7 Strategies to Create Personalization in Content

Posted on Mon, Feb 27, 2017 @ 18:02 PM by Daniel James

Learn seven strategies to making your content feel more personalized to your followers in this blog post.

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"A Deal Just for You": Personalization Marketing With Affiliate Coupon

Posted on Mon, Feb 20, 2017 @ 12:02 PM by Daniel James

Advertisers: Learn how to create coupon offers and leverage affiliate partnerships to create a personalized shopping experience for your customers in this blog post.

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