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Rakuten Marketing Blog

Daniel James

Recent Posts

15 Canadian Shopper Trends To Leverage in Digital Marketing

Posted on Thu, Aug 17, 2017 @ 11:08 AM by Daniel James

In the latest edition of Consumer Behavior Profiles, we take a look at the Canadian shopper's preferences and dislikes. We'll go in depth on what matter's most to a Canadian consumer, how they find a product, and what you should be doing in your marketing program to make them feel like a priority.

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Influencers' Strong Connection to Followers Shows New Advertiser Benefits

Posted on Mon, Aug 14, 2017 @ 15:08 PM by Daniel James

Influencers' ability to connect with customers is huge - and extremely beneficial to brands.

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How to Prepare Your Platform For Mobile Marketing Success

Posted on Thu, Aug 3, 2017 @ 13:08 PM by Daniel James

Mobile optimization is crucial to providing a great customer experience. Getting your site mobile optimized, however, may not be as easy as you think. This guide, recapped from Symposium New York 2017, will teach you everything you need to know to get started with mobile optimization - the right way. 

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15 US Shopper Behaviors Every Marketer Needs to Know

Posted on Wed, Aug 2, 2017 @ 16:08 PM by Daniel James

 In our first edition of consumer behavior profiles, we take a look at what the US shopper likes, dislikes, values, and looks for from a brand when making a purchasing decision.

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9 Must-Know Answers to Holiday/Q4 Affiliate Marketing Questions

Posted on Tue, Aug 1, 2017 @ 18:08 PM by Daniel James

Believe it or not, Q4 and the holiday shopping season is on the horizon, which means your marketing planning should already be getting started. To help you kick off your affiliate marketing efforts for the busiest shopping season of the year, we've answered some of the most common affiliate marketing questions about the Q4/Holiday season.
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High Demand for Video Content Creates Picture-Perfect Content Publisher Opportunity

Posted on Fri, Jul 28, 2017 @ 15:07 PM by Daniel James

High quality video content is sought after by both advertisers and consumers. As the popularity for well-made video content grows, there's a huge opportunity for content publishers to capitalize on. 

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Gen Z & Social Media: How Centennials Are Using Social Platforms

Posted on Thu, Jul 20, 2017 @ 16:07 PM by Daniel James

Generation Z shoppers are starting to appear in the marketing landscape, and they're using social media more prominently than other generations to help with their purchasing process.

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Introducing Insights Wizard: Actionable Insights at the Click of a Button

Posted on Fri, Jul 14, 2017 @ 17:07 PM by Daniel James

Find out what your data is telling you with the Insights Wizard, a new update on the Cadence attribution tool.

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[Podcast] Back to School 2017 Trends, Tips, & Strategies

Posted on Tue, Jul 11, 2017 @ 14:07 PM by Daniel James

In our inaugural Rakuten Marketing podcast episode, we tackled back to school marketing. Everything you'll need to know to get started is here, from when the shopping period takes place to what consumers shop for, so listen in and get your back to school affiliate marketing strategies ready!

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7 Advertiser Affiliate Marketing Strategies to Ace Back to School Marketing

Posted on Thu, Jul 6, 2017 @ 17:07 PM by Daniel James

Back to school season is here once again! As an affiliate marketing advertiser, are your back to school marketing strategies ready?

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