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Rakuten Marketing Blog

Daniel James

Recent Posts

Mother's Day 2018 Digital Marketing Strategies

Posted on Mon, Apr 16, 2018 @ 17:04 PM by Daniel James

Mother's Day kicks off a slow build of increasingly important shopping days for 2018. Read about consumer trends, popular products and successful campaigns to discover what consumers are looking for through the holidays and optimize performance.

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Enhancing Your Financial Marketing Strategies for Gen Z & Millennials

Posted on Wed, Apr 11, 2018 @ 13:04 PM by Daniel James

Financial service marketers are facing two new challenges: Gen Z consumers entering the world of financial services, and Millennials' evolving their needs. Both require a clear understanding of what these customers want - and how they want to receive it. Learn how to strengthen your financial services marketing for the current and future generations in this blog post.

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6 Digital Marketing Tips and Strategies for Q2, 2018

Posted on Thu, Apr 5, 2018 @ 12:04 PM by Daniel James

Q2 is here, and marketers need to be more prepared than ever to balance the upcoming holidays, rising digital marketing trends, and preparations for Q3 and Q4.

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GDPR Consumer Study: What Do Customers Want to Hear Before Consenting?

Posted on Tue, Apr 3, 2018 @ 13:04 PM by Daniel James

GDPR is less than two months away, and digital advertisers must ask themselves not only how they can be GDPR-compliant, but how they can continue to provide an excellent digital experience to their customers.

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[Podcast] Ad Fraud, AI, VR and More: An Interview with Neal Richter

Posted on Mon, Apr 2, 2018 @ 16:04 PM by Daniel James

We sat down with industry leaders in digital advertising during DealMaker Scottsdale this past January, and now we're sharing these interviews in our latest series on the Rakuten Marketing Radio podcast. Our first interview was with Dr. Neal Richter, the CTO of Rakuten Marketing.

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Learn to Bridge the In-Store and Online Gap at AM Days!

Posted on Tue, Mar 27, 2018 @ 13:03 PM by Daniel James

Join us this May at AM Days in Las Vegas, NV!

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Doing Good: Why Cause-Driven Marketing is Essential to Marketers

Posted on Thu, Feb 22, 2018 @ 10:02 AM by Daniel James

Millennials and Generation Z are continuously changing the way consumer experiences are being created. Cause-driven marketing plays a large role in this change, and brands and marketers should find a cause to stand for to impact these generations.

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[Keynote Recap] eMarketer's Geoffrey Ramsey on the Current and Future State of Digital Marketing

Posted on Thu, Feb 8, 2018 @ 14:02 PM by Daniel James

Geoffrey Ramsey, this year's keynote speaker at DealMaker Scottsdale, breaks down current and future digital marketing trends.

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8 Consumer Trends Every Marketer Needs to Know in 2018

Posted on Thu, Jan 11, 2018 @ 17:01 PM by Daniel James

It's a new year, and to celebrate we're looking at some of the most important 2018 consumer trends every marketer should know and strategize for!

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[Podcast] Video Content Marketing & Influencers in 2018

Posted on Wed, Jan 3, 2018 @ 18:01 PM by Daniel James

In our first Rakuten Marketing Radio episode of 2018, we take a look at a key 2018 marketing trend: video content. To better understand video content and marketing, we interviewed Brian Nickerson, the Founder of MagicLinks - an authentic social commerce platform for video influencers - on where video content marketing currently is, influencers with video content, and where it's headed in 2018!

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