In the latest edition of Consumer Behavior Profiles, we take a look at the Canadian shopper's preferences and dislikes. We'll go in depth on what matter's most to a Canadian consumer, how they find a product, and what you should be doing in your marketing program to make them feel like a priority.
Rakuten Marketing Blog
Mobile optimization is crucial to providing a great customer experience. Getting your site mobile optimized, however, may not be as easy as you think. This guide, recapped from Symposium New York 2017, will teach you everything you need to know to get started with mobile optimization - the right way.
In our first edition of consumer behavior profiles, we take a look at what the US shopper likes, dislikes, values, and looks for from a brand when making a purchasing decision.
High quality video content is sought after by both advertisers and consumers. As the popularity for well-made video content grows, there's a huge opportunity for content publishers to capitalize on.
Generation Z shoppers are starting to appear in the marketing landscape, and they're using social media more prominently than other generations to help with their purchasing process.
Find out what your data is telling you with the Insights Wizard, a new update on the Cadence attribution tool.
In our inaugural Rakuten Marketing podcast episode, we tackled back to school marketing. Everything you'll need to know to get started is here, from when the shopping period takes place to what consumers shop for, so listen in and get your back to school affiliate marketing strategies ready!
Back to school season is here once again! As an affiliate marketing advertiser, are your back to school marketing strategies ready?