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Rakuten Marketing Blog

Daniel James

Recent Posts

Rakuten Marketing Radio: Understanding a Digital Audience & Their Behaviors

Posted on Thu, Oct 12, 2017 @ 14:10 PM by Daniel James

In the latest episode of Rakuten Marketing Radio, we discuss your digital audiences - from how to understand them to what their behaviors can tell you about them and your marketing strategies.

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5 Lessons Scary Movies Teach Us About FTC Disclosures (Really)

Posted on Wed, Oct 11, 2017 @ 14:10 PM by Daniel James

You may know what to do when things go bump in the night, but what about when the FTC comes knocking? Find out what scary movies teach us about FTC compliance and disclosures in this blog post!
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Influencer Marketing Matures with More Serious Affiliate Contracts

Posted on Wed, Oct 4, 2017 @ 12:10 PM by Daniel James

Influencer marketing is here to stay - and that means advertisers and influencers need to have a clearly-defined relationship. As influencer marketing matures, so do the contracts between them and the brands that work with them.

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7 Holiday Shopper Trends & Behaviors to Kick Off the 2017 Holiday Season

Posted on Mon, Sep 25, 2017 @ 16:09 PM by Daniel James

Get your holiday marketing strategies off the ground with 7 of the latest holiday marketing trends!
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Study Guide: Marketing Strategies to Reach College Shoppers & Gen Z

Posted on Thu, Sep 14, 2017 @ 14:09 PM by Daniel James

There are two challenges when trying to market to college students: understanding what they want, and understanding how Generation Z shops. Understanding these challenges and the solutions to address them are critical to building a strong marketing strategy. To better understand this, we consulted with UNiDAYS, a publisher that works exclusively with college shoppers, to understand how college students shop and how Gen Z is different from their predecessors, Millennials.
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2017 Halloween Shopper Trends and Marketing Strategies

Posted on Wed, Sep 13, 2017 @ 18:09 PM by Daniel James

Halloween is coming up quickly, and it's sandwiched between two major marketing periods - back to school and holiday shopping. However, Halloween is a great opportunity to bridge the gap between these two periods, and it's on the rise. Learn the Halloween shopper trends you can leverage in your marketing strategy in this blog post.

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[Podcast] Creating Micro-Moments Through Influencer Marketing

Posted on Tue, Aug 29, 2017 @ 17:08 PM by Daniel James

What is a micro-moment? In the latest episode of the Rakuten Marketing Radio podcast, we aim to answer that question - and show how influencers are critical in creating them.

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Snapchat Verifies Influencers: Official Stories is Now Available for Influencer Marketers

Posted on Mon, Aug 28, 2017 @ 11:08 AM by Daniel James

Snap Inc. is taking a step forward with influencer marketers as the company announces it's Official Stories verification will be available for influencers on Snapchat.
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15 Canadian Shopper Trends To Leverage in Digital Marketing

Posted on Thu, Aug 17, 2017 @ 11:08 AM by Daniel James

In the latest edition of Consumer Behavior Profiles, we take a look at the Canadian shopper's preferences and dislikes. We'll go in depth on what matter's most to a Canadian consumer, how they find a product, and what you should be doing in your marketing program to make them feel like a priority.

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Influencers' Strong Connection to Followers Shows New Advertiser Benefits

Posted on Mon, Aug 14, 2017 @ 15:08 PM by Daniel James

Influencers' ability to connect with customers is huge - and extremely beneficial to brands.

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