Sypmosium New York 2017 keynote speaker Stephen Dubner shares his insights on how marketers can use their data analytics experts and marketing experts to solve for "why" in this recap of his keynote!
Rakuten Marketing Blog
The travel industry is seeing growth in sales coming from mobile devices. What does this mean for affiliate marketers?
Back to school shopping is a critical shopping period for consumers. Whether this is your first year as an affiliate publisher, or you're a seasoned veteran looking for ideas and back to school marketing tips, this blog post will help you get ready for this huge Q3 shopping period!
The importance of disclosing sponsored content on Instagram can't be overstated. With influencer marketing on the rise and visual content becoming so important to the consumer, Instagram is the perfect social platform for affiliate content publishers and influencers to partner with a brand and promote their products. However, these partnerships need transparency. The FTC recently sent 90 letters reminding influencers to disclose their content, and brands can get in a lot of trouble if their influencers don't properly disclose sponsored content.
School's out for the summer, but back to school marketing plans are starting right now. Back to school shopping will kick off in July, and marketers will need to be ready to address the latest back to school trends.
Facebook is pushing back against clickbait with more targeted approaches. Ensure your content isn't confused with clickbait in Facebook's new initiative by learning what they're changing and the best practices to make your content stand out.
Stephen Dubner, this year's Symposium New York keynote speaker, is an expert in data and economics. In anticipation of his keynote, we've compiled some of his observations and expertise to help drive your marketing success!
Millennials are so diverse and complicated that one typical "millennial shopper" doesn't exist. But, because millennials are so diverse, many myths are developed about this target demographic. This blog post examines five common myths about the millennial shopper - and why those myths are wrong.