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Rakuten Marketing Blog

Daniel James

Recent Posts

8 Consumer Trends Every Marketer Needs to Know in 2018

Posted on Thu, Jan 11, 2018 @ 17:01 PM by Daniel James

It's a new year, and to celebrate we're looking at some of the most important 2018 consumer trends every marketer should know and strategize for!

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[Podcast] Video Content Marketing & Influencers in 2018

Posted on Wed, Jan 3, 2018 @ 18:01 PM by Daniel James

In our first Rakuten Marketing Radio episode of 2018, we take a look at a key 2018 marketing trend: video content. To better understand video content and marketing, we interviewed Brian Nickerson, the Founder of MagicLinks - an authentic social commerce platform for video influencers - on where video content marketing currently is, influencers with video content, and where it's headed in 2018!

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How Do Facebook Engagement Bait Penalties Impact Digital Marketers?

Posted on Tue, Dec 19, 2017 @ 15:12 PM by Daniel James

 Facebook's latest effort to improve authenticity will have the social media giant take on engagement bait style posts. What does this mean for digital marketers?

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10 Holiday Marketing Strategies to Win Over Late Holiday Shoppers

Posted on Wed, Dec 6, 2017 @ 18:12 PM by Daniel James

Don't slow down now! Last minute holiday shopping is happening, and late holiday shoppers are still looking for great deals! Here are 10 tips to keep your holiday marketing focused on the end-of-season stretch. 

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2017 Holiday Marketing: Early November Success, Social Media Significance, and Visual Discovery

Posted on Mon, Nov 27, 2017 @ 16:11 PM by Daniel James

In our latest roundup of holiday marketing headlines we take a brief look at the retail performance from early November, how social shoppers are likely to spend more money, and the keys to visual discovery. Be sure to check back soon as we start our Black Friday/Cyber Monday evaluations!

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25 Holiday Marketing To-Do's Before the Shopping Frenzy Starts

Posted on Thu, Nov 9, 2017 @ 14:11 PM by Daniel James

Like Santa Claus, we made a list and checked it twice: a list of 25 holiday marketing to-do's before the shopping frenzy starts!

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2017 Holiday Marketing: Holiday Spending, Digital vs. In-Store, & Non-Traditional Gifts

Posted on Wed, Nov 8, 2017 @ 18:11 PM by Daniel James

Holiday marketing is hectic enough for holiday marketers! That's why we've taken a look at some key holiday shopper trends and customer behaviors making headlines and curated them in this blog post.

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3 Millennial and Gen Z Holiday Behaviors Every Marketer Should Know

Posted on Thu, Oct 26, 2017 @ 18:10 PM by Daniel James

Marketers should be preparing for the holiday right now. This year there will be even more shoppers from younger generations than before who are looking for the best deals on products and brands they can find. This blog covers three must-know Gen Z and Millennial holiday shopping trends to help marketers prepare for those younger holiday shoppers. 

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Rakuten Marketing Radio: Understanding a Digital Audience & Their Behaviors

Posted on Thu, Oct 12, 2017 @ 14:10 PM by Daniel James

In the latest episode of Rakuten Marketing Radio, we discuss your digital audiences - from how to understand them to what their behaviors can tell you about them and your marketing strategies.

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5 Lessons Scary Movies Teach Us About FTC Disclosures (Really)

Posted on Wed, Oct 11, 2017 @ 14:10 PM by Daniel James

You may know what to do when things go bump in the night, but what about when the FTC comes knocking? Find out what scary movies teach us about FTC compliance and disclosures in this blog post!
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