In the latest episode of Rakuten Marketing Radio, we discuss your digital audiences - from how to understand them to what their behaviors can tell you about them and your marketing strategies.
Rakuten Marketing Blog
Influencer marketing is here to stay - and that means advertisers and influencers need to have a clearly-defined relationship. As influencer marketing matures, so do the contracts between them and the brands that work with them.
Halloween is coming up quickly, and it's sandwiched between two major marketing periods - back to school and holiday shopping. However, Halloween is a great opportunity to bridge the gap between these two periods, and it's on the rise. Learn the Halloween shopper trends you can leverage in your marketing strategy in this blog post.
What is a micro-moment? In the latest episode of the Rakuten Marketing Radio podcast, we aim to answer that question - and show how influencers are critical in creating them.
In the latest edition of Consumer Behavior Profiles, we take a look at the Canadian shopper's preferences and dislikes. We'll go in depth on what matter's most to a Canadian consumer, how they find a product, and what you should be doing in your marketing program to make them feel like a priority.