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Rakuten Marketing Blog

Daniel James

Recent Posts

[Symposium NY 2017] Solve for 'Why': Stephen Dubner on Marketing, Data, and Strategies

Posted on Tue, Jun 27, 2017 @ 18:06 PM by Daniel James

Sypmosium New York 2017 keynote speaker Stephen Dubner shares his insights on how marketers can use their data analytics experts and marketing experts to solve for "why" in this recap of his keynote!

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Mobile Devices are Taking Off in Travel Verticals

Posted on Mon, Jun 26, 2017 @ 12:06 PM by Daniel James

The travel industry is seeing growth in sales coming from mobile devices. What does this mean for affiliate marketers?

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7 Must-Know Affiliate Publisher Strategies for Back to School Marketing

Posted on Thu, Jun 22, 2017 @ 11:06 AM by Daniel James

Back to school shopping is a critical shopping period for consumers. Whether this is your first year as an affiliate publisher, or you're a seasoned veteran looking for ideas and back to school marketing tips, this blog post will help you get ready for this huge Q3 shopping period!

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New Instagram Tool Helps With Influencer Marketing Disclosure Transparency

Posted on Fri, Jun 16, 2017 @ 17:06 PM by Daniel James

The importance of disclosing sponsored content on Instagram can't be overstated. With influencer marketing on the rise and visual content becoming so important to the consumer, Instagram is the perfect social platform for affiliate content publishers and influencers to partner with a brand and promote their products. However, these partnerships need transparency. The FTC recently sent 90 letters reminding influencers to disclose their content, and brands can get in a lot of trouble if their influencers don't properly disclose sponsored content. 

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8 Essential Back to School Shopping Trends and Marketing Strategies

Posted on Wed, Jun 7, 2017 @ 15:06 PM by Daniel James

School's out for the summer, but back to school marketing plans are starting right now. Back to school shopping will kick off in July, and marketers will need to be ready to address the latest back to school trends.

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Network Trends: 2017 Father's Day and Graduation Season Strategies!

Posted on Wed, May 31, 2017 @ 16:05 PM by Daniel James

  In this edition of Network Trends, we look at data-driven marketing strategies you can leverage in your affiliate program for graduation season and Father's Day!
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Content vs. Clickbait: Facebook's Clickbait Crackdown & How to Make Sure Your Content Stands Out

Posted on Tue, May 23, 2017 @ 18:05 PM by Daniel James

 Facebook is pushing back against clickbait with more targeted approaches. Ensure your content isn't confused with clickbait in Facebook's new initiative by learning what they're changing and the best practices to make your content stand out.

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Symposium Keynote Speaker Stephen Dubner Discusses Data, Leadership, and Saying 'I Don't Know'

Posted on Mon, May 22, 2017 @ 15:05 PM by Daniel James

Stephen Dubner, this year's Symposium New York keynote speaker, is an expert in data and economics. In anticipation of his keynote, we've compiled some of his observations and expertise to help drive your marketing success! 

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5 Myths About Millennial Shoppers

Posted on Thu, May 4, 2017 @ 13:05 PM by Daniel James

Millennials are so diverse and complicated that one typical "millennial shopper" doesn't exist. But, because millennials are so diverse, many myths are developed about this target demographic. This blog post examines five common myths about the millennial shopper - and why those myths are wrong.

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Protecting Your Brand: Brand Safety, and the Display + Affiliate Marketing Solutions

Posted on Thu, May 4, 2017 @ 12:05 PM by Daniel James

Amidst concern and controversy from Google/YouTube's ad placements, many upset advertisers pulled ad dollars from fear for their brand safety. With advertisers looking to protect their brand image, there are many solutions in display and affiliate marketing could be exactly what is needed.
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