Mother's Day kicks off a slow build of increasingly important shopping days for 2018. Read about consumer trends, popular products and successful campaigns to discover what consumers are looking for through the holidays and optimize performance.
Rakuten Marketing Blog
Financial service marketers are facing two new challenges: Gen Z consumers entering the world of financial services, and Millennials' evolving their needs. Both require a clear understanding of what these customers want - and how they want to receive it. Learn how to strengthen your financial services marketing for the current and future generations in this blog post.
Q2 is here, and marketers need to be more prepared than ever to balance the upcoming holidays, rising digital marketing trends, and preparations for Q3 and Q4.
GDPR is less than two months away, and digital advertisers must ask themselves not only how they can be GDPR-compliant, but how they can continue to provide an excellent digital experience to their customers.
We sat down with industry leaders in digital advertising during DealMaker Scottsdale this past January, and now we're sharing these interviews in our latest series on the Rakuten Marketing Radio podcast. Our first interview was with Dr. Neal Richter, the CTO of Rakuten Marketing.
Millennials and Generation Z are continuously changing the way consumer experiences are being created. Cause-driven marketing plays a large role in this change, and brands and marketers should find a cause to stand for to impact these generations.
Geoffrey Ramsey, this year's keynote speaker at DealMaker Scottsdale, breaks down current and future digital marketing trends.
It's a new year, and to celebrate we're looking at some of the most important 2018 consumer trends every marketer should know and strategize for!
In our first Rakuten Marketing Radio episode of 2018, we take a look at a key 2018 marketing trend: video content. To better understand video content and marketing, we interviewed Brian Nickerson, the Founder of MagicLinks - an authentic social commerce platform for video influencers - on where video content marketing currently is, influencers with video content, and where it's headed in 2018!