It's a new year, and to celebrate we're looking at some of the most important 2018 consumer trends every marketer should know and strategize for!
Rakuten Marketing Blog
In our first Rakuten Marketing Radio episode of 2018, we take a look at a key 2018 marketing trend: video content. To better understand video content and marketing, we interviewed Brian Nickerson, the Founder of MagicLinks - an authentic social commerce platform for video influencers - on where video content marketing currently is, influencers with video content, and where it's headed in 2018!
Facebook's latest effort to improve authenticity will have the social media giant take on engagement bait style posts. What does this mean for digital marketers?
Don't slow down now! Last minute holiday shopping is happening, and late holiday shoppers are still looking for great deals! Here are 10 tips to keep your holiday marketing focused on the end-of-season stretch.
In our latest roundup of holiday marketing
Like Santa Claus, we made a list and checked it twice: a list of 25 holiday marketing to-do's before the shopping frenzy starts!
Holiday marketing is hectic enough for holiday marketers! That's why we've taken a look at some key holiday shopper trends and customer behaviors making headlines and curated them in this blog post.
Marketers should be preparing for the holiday right now. This year there will be even more shoppers from younger generations than before who are looking for the best deals on products and brands they can find. This blog covers three must-know Gen Z and Millennial holiday shopping trends to help marketers prepare for those younger holiday shoppers.
In the latest episode of Rakuten Marketing Radio, we discuss your digital audiences - from how to understand them to what their behaviors can tell you about them and your marketing strategies.