As part of the expansion of the Bing Partner Program, Microsoft named Rakuten Marketing as one of a select group of key partners to act as trusted advisors to their growing customer base for search advertising opportunities with the Bing Network.
Rakuten Marketing Blog
It’s the happiest season of them all! Well, at least for marketers who have a comprehensive strategy in place to capitalize on shoppers. For those wondering what the most important search trends and strategies are for your omnichannel strategy this year, look no further.
Flowers are blooming, the weather is warm, summer has barely started, but parents are already preparing for the back to schoolshopping season. Consumers start shopping earlier & earlier every year across their multiple devices and it is important to have the proper strategy in place to drive the best performance.
Rakuten Marketing and Google held a Digital Insider Event at Google’s New York office on Friday, April 29th. Companies across the U.S. attended the exclusive event to learn the latest strategies and trends in digital marketing. “The event showcased our strong partnership with Google, our in-depth knowledge of paid search, and helped highlight the advanced capabilities around social with our recent acquisition of Manifest,” noted Chad Jaquays, SVP and GM of Search.
Trying to determine what a consumer will search for is hard work, and managing keywords based on rotating inventory can be quite tedious! Dynamic Search Ads (DSA) is an efficient, scalable and customizable strategy to reach qualified consumers shopping for your products or services based on your website content and inventory.
The holiday shopping season is already here, whether you know it or not. Over 50% of people shopped before Cyber Monday last year and that number will probably increase this year. Is your search strategy ready to capitalize on the influx of search traffic during the holiday season?
Why fix something, if it isn’t broken? Well, what if you didn’t know it was broken. Keep reading to learn the most common mistakes and make sure your AdWords account isn’t missing the mark.
The holiday shopping season is almost here and Rakuten Marketing wants to ensure your search campaigns are up to the challenge. Remarketing Lists for Search Ads (RLSA) is a multi-faceted search strategy that can help you reach and engage qualified consumers in various parts of the purchase cycle. Rakuten Marketing search experts and Google discussed various tips and tricks, including:
The holiday shopping season is almost here and Rakuten Marketing wants to ensure your search campaigns are up to the challenge. Remarketing Lists for Search Ads (RLSAs) is a multi-faceted search strategy that can help you reach and engage qualified consumers in various parts of the purchase cycle. Rakuten Marketing search experts and Google will be highlighting various tips and tricks, including: