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Rakuten Marketing Blog

Jessica Henry

Recent Posts

Rakuten Marketing Named As Select Partner to Bing Ads

Posted on Tue, Nov 29, 2016 @ 11:11 AM by Jessica Henry

As part of the expansion of the Bing Partner Program, Microsoft named Rakuten Marketing as one of a select group of key partners to act as trusted advisors to their growing customer base for search advertising opportunities with the Bing Network.

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Holiday Survival Guide To Dominate Q4: Exclusive Webinar With Google

Posted on Tue, Aug 23, 2016 @ 15:08 PM by Jessica Henry

It’s the happiest season of them all! Well, at least for marketers who have a comprehensive strategy in place to capitalize on shoppers. For those wondering what the most important search trends and strategies are for your omnichannel strategy this year, look no further.

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Rakuten Marketing Awarded Google Premier Partner Agency Badge

Posted on Fri, Jul 15, 2016 @ 16:07 PM by Jessica Henry

We are thrilled to announce Rakuten Marketing has been selected as a Google Premier Partner Agency.

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Google & Rakuten Marketing Webinar: Search Strategies To Ace The Back To School Shopping Season

Posted on Wed, May 18, 2016 @ 11:05 AM by Jessica Henry

Flowers are blooming, the weather is warm, summer has barely started, but parents are already preparing for the back to schoolshopping season.  Consumers start shopping earlier & earlier every year across their multiple devices and it is important to have the proper strategy in place to drive the best performance.

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Rakuten Marketing & Google Digital Insider Event Recap

Posted on Mon, May 9, 2016 @ 17:05 PM by Jessica Henry

Rakuten Marketing and Google held a Digital Insider Event at Google’s New York office on Friday, April 29th.  Companies across the U.S. attended the exclusive event to learn the latest strategies and trends in digital marketing.  “The event showcased our strong partnership with Google, our in-depth knowledge of paid search, and helped highlight the advanced capabilities around social with our recent acquisition of Manifest,” noted Chad Jaquays, SVP and GM of Search.

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[WEBINAR] Google + Rakuten Marketing: Close the Keyword Gap with Dynamic Search Ads

Posted on Mon, Mar 28, 2016 @ 16:03 PM by Jessica Henry

Trying to determine what a consumer will search for is hard work, and managing keywords based on rotating inventory can be quite tedious! Dynamic Search Ads (DSA) is an efficient, scalable and customizable strategy to reach qualified consumers shopping for your products or services based on your website content and inventory.   

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Holiday Checklist Part 1: Stuff Your Stockings With New Customers

Posted on Tue, Sep 29, 2015 @ 11:09 AM by Jessica Henry

The holiday shopping season is already here, whether you know it or not. Over 50% of people shopped before Cyber Monday last year and that number will probably increase this year. Is your search strategy ready to capitalize on the influx of search traffic during the holiday season?

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The 6 Most Common Mistakes in Google Adwords

Posted on Tue, Sep 15, 2015 @ 09:09 AM by Jessica Henry

Why fix something, if it isn’t broken?  Well, what if you didn’t know it was broken. Keep reading to learn the most common mistakes and make sure your AdWords account isn’t missing the mark. 

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Rakuten Marketing and Google Webinar - How to Stuff Your Q4 Stockings: Recording

Posted on Tue, Sep 8, 2015 @ 13:09 PM by Jessica Henry

The holiday shopping season is almost here and Rakuten Marketing wants to ensure your search campaigns are up to the challenge. Remarketing Lists for Search Ads (RLSA) is a multi-faceted search strategy that can help you reach and engage qualified consumers in various parts of the purchase cycle. Rakuten Marketing search experts and Google discussed various tips and tricks, including:

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Google Cohosted Webinar: How to Stuff Your Q4 Stockings

Posted on Tue, Sep 1, 2015 @ 09:09 AM by Jessica Henry

The holiday shopping season is almost here and Rakuten Marketing wants to ensure your search campaigns are up to the challenge. Remarketing Lists for Search Ads (RLSAs) is a multi-faceted search strategy that can help you reach and engage qualified consumers in various parts of the purchase cycle. Rakuten Marketing search experts and Google will be highlighting various tips and tricks, including:

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