Rakuten Marketing is pleased to announce a very successful Q4! You can also see the full business results from FY2016 here.
Rakuten Marketing Blog
Holiday shopping is in full swing! Spending activity was kicked off in the days leading up to Thanksgiving and Black Friday and is expected to carry into Cyber Monday. Here are some insights we pulled from the start of the busiest shopping season of the year:
- Black Friday online shopping is spreading earlier into the week, as Wednesday revenue surpassed 'Thanksgiving Eve' 2015 revenue by 37 percent for same-store retail clients.
- Thanksgiving Day continues to grow as a popular day for consumers, with spending up 14 percent over 2015 and outperforming Black Friday by 2-times.
- Online spending for Black Friday spiked 41 percent relative to the same period in 2015.
- Mobile sites received 56 percent of retail traffic across Thanksgiving and Black Friday.
"As consumers are growing more and more comfortable shopping on their phones and tablets, the timetable is opening up for brands to reach them during the holiday shopping season," said Tony Zito, CEO, Rakuten Marketing. "Our data has shown that most shoppers who buy something between Thanksgiving and Cyber Monday start shopping six days earlier, and almost half will check a coupon or cashback site to make sure they leverage any last-minute deals."
Other Rakuten Marketing retail data highlights include:
- Overall, retail shopping spiked earlier in November this year, the 13-14 (10-11 days before Thanksgiving), versus November 21-22 in 2015 (4-5 days before Thanksgiving).
- Friday at 2 p.m. ET has marked the weekend's peak hour for retail sales, so far vs. 12:00 am on Black Friday 2015.
"The shifting timeframe of the holiday retail season is indicative of a wider trend that shows consumers are moving to mobile," continued Zito. "Shoppers, who are able to browse deals from their homes and get retail alerts on-the-go throughout November, aren't limited to the traditional midnight line outside of shopping malls. We're excited to see how these trends will affect Cyber Monday activity and predict that sales will continue to increase."
Rakuten Marketing is pleased to announce a very successful Q3!
Consumer spending is up across the board. Check out the infographic to see data insights from our Q3 2016 Momentum results!
School is back in session, and Rakuten Marketing Digital Insights has reported on the top trends that have been shaping the 2016 Back-to-School shopping season. Featuring Rakuten Marketing performance data, along with survey data from more than 1,200 parents and 400 retailers, the report provides advertisers, industry influencers and publishers with actionable insights into consumer shopping and spending behaviors, attitudes and patterns.
We’re happy to welcome Paris-based Nextperf to the growing Rakuten Marketing family. The Nextperf team spans France, Germany, Brazil and the US, with 44 employees and a portfolio of nearly 1,000 clients. Its advanced machine learning and dynamic creative optimization will enhance the award-winning Rakuten Marketing advertising technology, which shapes consumer ad experiences, in real time, to improve multi-channel performance.
The 14th annual Golden Link Awards have come and gone, leaving a new list of incredible publishers and advertisers in its wake. This year’s ceremony was emceed by celeb comedian Loni Love, who captivated the stage with her charm and quick wit that united more than 350 leaders in the industry.
Karma: (in Hinduism and Buddhism) the sum of a person's actions in this and previous states of existence, viewed as deciding their fate in future existences
Albeit religious affiliations and beliefs, we at Rakuten Marketing are dedicated to giving back to the community through our Karma Committee – a team of employees that volunteer their time to coordinate charitable projects to help make the world a better place.
The committee works on many projects throughout the year, and here are three of the charity projects they’ll be working on this summer:
The Tyler Robinson Foundation (TRF) is dedicated to strengthening “families financially and emotionally as they cope with the tragedy of a pediatric cancer diagnosis by providing hope, information and relief.”
Bike Canco is an event TRF holds each year to raise money for the foundation. Members from TRF biked from Canada to Mexico (Can-Co) to raise $100,000 and distribute the funds to the foundation’s beneficiaries along the path.
Rakuten Marketing employees Heida Tinoco and Don Robinson worked with the org to contribute to a Canco ride that will take place this year from Niagra Falls, Canada to Key West, Florida. If you’re interested in donating or participating, please visit their website.
- Cancer Sucks Ride
Another charity is based in the community of our Salt Lake City office and was introduced to us by Jason Clint. The Cancer Sucks Ride is raising funds for Jessica Sweat, a young mother of two who has been diagnosed with metastatic breast cancer.
The foundation will be conducting a fundraising event and motorcycle ride in June to raise additional funds. If you’re interested in participating or donating, check out their Facebook page.
- Brisa de Esperanza
A foundation that is near and dear to my heart is the Brisa de Esperanza group in Cochabamba, Bolivia. Rakuten Marketing is contributing to this amazing organization that helps women and children recover from sexual abuse through treatment and education.
This summer, I’ll be leading a group of youth from Humanitarian Experience for Youth (HEFY) to work with Brisa de Esperanza and work on the construction site for a rehabilitation site. I know the founders of the organization are hugely grateful to Rakuten Marketing for their donation, as it will be a blessing to many.
To learn more or donate to this foundation, please visit their website.
We’re looking to these projects to make this summer into one of service, and are grateful to have employees involved in community outreach.
Rakuten Marketing is bringing social media advertising in house! Today, we announced another advancement to our omnichannel solutions with the acquisition of Manifest Commerce. Its unique solution for automated social media advertising drives industry-leading post-click conversion rates (eight percent and higher) by collecting, testing and optimizing product-performance data in real time. This product intelligence will also uncover new revenue opportunities for clients within the existing Rakuten Marketing display, search and affiliate solutions, across devices and ad platforms.