With July 4th come and gone, the back-to-school shopping season is upon us, and shoppers will soon start making their purchases. Check out the infographic below, showing last year’s peak shopping weeks for specific verticals based on Rakuten Marketing conversion data. Keep these peaks in mind as well as our key recommendations for affiliate, display and search to help you be on top of your game this season.
Rakuten Marketing Blog
For students, summer means lazy days at the pool, outings to the park and vacations across the country. For advertisers, it means prepping for the peak days when parents, students and teachers make their back-to-school purchases.