Search isn’t just for online anymore. With Google Local Inventory Ads, you can keep your online sales while increasing offline sales by driving foot traffic to your stores. These search ads allow retailers to appeal to customers’ visual nature through online product listing ads (PLAs) that are then matched with in-store information if the product is in stock locally.
Rakuten Marketing Blog
Something interesting has been happening in Google Shopping lately, specifically with the titles in product listing ads (PLAs). More and more I have seen the title submitted in the feed for a product is not always the one that shows for the ad. While Google is always changing the way it displays PLAs, this latest shift could make the art of crafting the perfect title a thing of the past.
Have you ever noticed that your product listing ads (PLA) are not consistently showing or getting the impressions they deserve? Well, it all comes back to your product feed, and the more information you can provide, the better. Google is changing its Shopping requirements effective May 16th, expanding the 2015 GTIN requirement from the 50 ‘designated brands’ to all new products. What does this mean for you as an advertiser?