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Rakuten Marketing Blog

Rakuten Marketing

Recent Posts

Myth Busting; The Death of the Marketing All-Rounder

Posted on Tue, Apr 3, 2018 @ 10:04 AM by Rakuten Marketing

To mark the launch of Rakuten Marketing’s latest global research report ‘What Marketers Want; five strategic opportunities for 2018’, we caught up with Alison O’Leary, founder at Live True Career & Life Coaching, who shared her reflections on the findings.


Rakuten Marketing UK Makes the Performance Marketing Awards Shortlist!

Posted on Thu, Mar 1, 2018 @ 16:03 PM by Rakuten Marketing

The Rakuten Marketing UK team has been nominated for five categories in the 2018 Performance Marketing Awards Shortlist. These awards recognize the very best in performance marketing, innovation, creativity and success within the industry and we need your vote to make winning these awards possible!


Rakuten Marketing Announces Partnership With RevTrax, Bridging Online and In-Store Shopping

Posted on Tue, Jan 30, 2018 @ 16:01 PM by Rakuten Marketing

Rakuten Marketing and RevTrax have partnered to help bridge the gap between online and in-store shopping.


Introduction to the General Data Protection Regulation

Posted on Tue, Jan 16, 2018 @ 17:01 PM by Rakuten Marketing

As you make plans for 2018, be sure to include proper preparation for the General Data Protection Regulation (GDPR) that will take effect on May 25. Every month up until May we will release a post that will help guide you through all the details of what the GDPR is, who it affects, how to make sure you’re compliant, and more. This first post we’ve created is a quick introductory course on the basics of GDPR.


2017 Holiday Marketing Report: The Gift of Insight

Posted on Wed, Dec 13, 2017 @ 13:12 PM by Rakuten Marketing

Transform your holiday marketing campaigns with our 2017 Holiday Report!


Don’t Call Us, We’ll Call You: Meeting Consumers Where They Are in the Customer Journey

Posted on Mon, Oct 2, 2017 @ 15:10 PM by Rakuten Marketing

In this guest blog post we're joined by Esosa Ighodaro, the President of Cosign, as we discuss influencer marketing, the customer journey, and the path to purchase!


An Update on Rakuten Marketing's Privacy and Service Policies

Posted on Fri, Mar 17, 2017 @ 16:03 PM by Rakuten Marketing

An update on website privacy policy and services policies.


Optimize to Avoid Spooky Ad Spend - 2016

Posted on Mon, Oct 10, 2016 @ 16:10 PM by Rakuten Marketing


More than 157 million Americans will celebrate Halloween this year, with eight in 10 millennials planning something fun with their friends. According to the National Retail Federation (NRF), 2015 consumer spending topped $6.9 billion and included party supplies, costumes and other Halloween goods. Spend levels are projected to reach an all-time high for this Halloween; in fact, NRF expects consumer spending to reach $8.4 billion this year. 



[INFOGRAPHIC]: Exploring the Architecture of Attribution

Posted on Thu, Oct 8, 2015 @ 17:10 PM by Rakuten Marketing

Attribution is still a difficult topic for many companies to discuss.  There isn’t a ‘one-size-fits-all’ model out there, which can cause unsettling discussions and tough decisions for any business looking to adopt attribution.


Featured Partner: Teavana

Posted on Mon, Mar 31, 2014 @ 07:03 AM by Rakuten Marketing


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