In this guest blog post we're joined by Esosa Ighodaro, the President of Cosign, as we discuss influencer marketing, the customer journey, and the path to purchase!
Rakuten Marketing Blog
More than 157 million Americans will celebrate Halloween this year, with eight in 10 millennials planning something fun with their friends. According to the National Retail Federation (NRF), 2015 consumer spending topped $6.9 billion and included party supplies, costumes and other Halloween goods. Spend levels are projected to reach an all-time high for this Halloween; in fact, NRF expects consumer spending to reach $8.4 billion this year.
Attribution is still a difficult topic for many companies to discuss. There isn’t a ‘one-size-fits-all’ model out there, which can cause unsettling discussions and tough decisions for any business looking to adopt attribution.
Publishers, do you know about our Product Data Feed or Bento Box?
If not, this is the webinar for you!
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