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Rakuten Marketing Insights

Brand Affinity Report 2017: What Makes People Love the Brands they Love

Every marketer knows that consumers demand brand experiences that are consistent, engaging and reflect an understanding of their needs and interests. But some brands break through to another level: they actually become a part of people’s lives. What is it that makes consumers not only choose but LOVE a brand, sometimes to obsession?

This unique report features Rakuten Marketing campaign performance data and a consumer survey completed by more than 1,500 respondents. Learn more about:

  • The connection between Maslow’s hierarchy of needs and consumer shopping behaviors.
  • Consumer attitudes toward brand loyalty and what really draws them to brands.
  • The loyal customer mindset and why they not only purchase more, but shop more frequently and ultimately spend more.




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