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Rakuten Marketing Blog

Culture Trip: Bringing Local Content to Culturally Curious Users Around the World

Posted on Thu, Apr 13, 2017 @ 09:04 AM by Jamie Rademacher

 

Culture Trip is a London-based media startup serving up content for the “culturally curious”. Ahead of her debut at Symposium London 2017, we’ve spoken to Daisy-Blue Tinne, Head of Affiliate Partnerships at Culture Trip about their platform.

Culture Trip is a global media startup focused on bringing hyper-local content to culturally curious users around the world. Could you tell us a bit more about your platform and why you’re unique and innovative?

Culture Trip’s content creation model is completely unique, centered around a network of hubs in over 130 locations around the world. Our hubs of writers, videographers and photographers contribute their local expertise on travel, fashion, food etc. to a broad, inquisitive audience.

Culture Trip is already attracting more than 5 million monthly unique visitors and 1.5 million followers on social media around the world. What has been the key to your success and building such an engaged readership?

Integrity – our content is giving a voice to local experts, as well as vertical experts and it’s unique in its model. We’re creating content that inspires, educates and delights, and this is reflected in our statistics. Currently, 60% of our articles are read in full and the average time spent on site is 6 ½ minutes.

Providing readers with inspiring and relevant content using local knowledge has been a core focus for Culture Trip – what technology and tools do you use to do this?

With regards to content, we’re not currently using any tools or tech to automate this process, our network of hubs is managed by teams in our London and New York offices. Our Tech Team in Tel Aviv are working on some exciting projects for our UX, but I can’t share the details yet.

How does your newly launched App enhance your readers’ experience of Culture Trip?

The iOS App was launched in H2 2016 to improve the ease and experience of content consumption on the move and as the first start of an exciting next step for Culture Trip, again, watch this space!

How does Culture Trip work with advertisers in the affiliate space and how does your platform benefit them?

Our platform offers advertisers a scalable and authentic way to engage with a culturally curious audience. We can support affiliate channel objectives in several ways, either utilizing our existing, relevant content, to associate articles with an advertiser or campaign, or creating personalized, sponsored campaigns, tailored to a more granular aim – such as a new product launch.

Are there any exciting plans in the pipeline for Culture Trip that you’d like to share?

I would love to share them now, but it’ll have to wait a little longer!

 

 

If you’d like to learn more about Culture Trip, please contact Daisy here or use SID 3359203 in the Advertiser Dashboard.

Tags: Partnership Opportunities, Affiliate Marketing, Publisher Spotlight

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