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Rakuten Marketing Blog

In the Season of Happiness and Cheer, There’s a Bit of Quirkiness Too…

Posted on Mon, Nov 6, 2017 @ 16:11 PM by Alissa Nelson

The big holidays are coming and we hope you're prepared. This time of year is something we all look forward to but can also be tedious, tiresome and stressful. Give your customers a break from the norm with quirky holidays that have become popular. Learn how to take advantage of some of the quirkiest and fun holidays that aren't the usual!

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In the Season of Happiness and Cheer, There’s a Bit of Quirkiness Too…

The holidays are here, full of happiness and cheer – but is this so? While yes, the holidays should be full of happiness, you have to admit that sometimes we let the holiday shopping season become mundane and stressful. Most consumers have already begun their holiday shopping, and are scouring the internet for whatever deals they can find. As a marketer, you can get the attention of shoppers who are frantically looking for the best deals by leveraging fun, non-traditional holidays. These are the quirky holidays.

We’ve already given you tips on how to plan for younger holiday shoppers, and how you should’ve kicked off your holiday season, but this blog isn’t quite the same. This blog will focus on quirky holidays now until December that marketers can leverage to create more fun, personalized touches throughout the holiday season to bring true happiness and cheer to consumers. Although some of these holidays are nonsensical and unusual, their peculiarity is exactly what will keep brands fresh and unique during the holiday season that consumers will appreciate in such a repetitive, demanding time of year.

November 8: Dunce Day

According to, Dunce Day celebrates non-other than the dunce hat itself; well, more of what it stands for actually. November 8 is the day Duns Scotus of Duns, Scotland died who was a medieval scholar with a wide range of ideas, some of them great, some of them not so much – this holiday stemming from the latter. Duns Scotus of Duns, Scotland believed that a cone-shaped hat would increase one’s flow of knowledge and learning potential. To put it literally, he believed that knowledge would flow from the point of the cap, down and into the head of the wearer, making that person smarter.

Obviously, this is a crazy idea. So crazy that now, instead of using a cone-shaped hat to gain knowledge, it is used to make fun of someone who is ignorant, or better yet...a dunce. However, you can’t argue that sitting in a corner with a dunce hat on your head doesn’t motivate you to learn more to be rid of it; so, perhaps sir Duns Scotus of Duns, Scotland was onto something.

This day, that’s not actually about a dunce hat but rather its representation of education and learning, marketers can leverage the opportunity to teach their consumers something they may not have already known. Such as the story of Duns Scotus himself tied with an interesting historical fact about the brand. Then, with pairing this learning opportunity with a promo code like “DunceDay,” or some other crafty savings code, marketers can win over the hearts of consumers with their clever and fun tribute to a random holiday.

Download the 2017 Holiday Insights Report!

November 10: Forget-Me-Not Day


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This holiday is pretty self-explanatory; it’s a day to not forget! This day is supposed to be a day to remember family, friends and loved ones – another great way to contribute to the holiday season through an atypical, quirky day that celebrates others. Marketers could use this day to give consumers the opportunity to send a reminder of their love and thoughts to those they’re close to and may not be seeing this holiday season.

November 13: World Kindness Day

This one we particularly love! First, because it originates from Japan like Rakuten Marketing does; and second, in a world that’s full of controversial opinions and actions, it’s important for brands to not take a side and instead promote kindness and harmony – and what’s more of a fitting theme than that for this time of year!? This holiday evolved from a series of conferences in Japan known as the World Kindness Movement that brought together groups interested in promoting more kindness around the world. The Declaration of Kindness was then brought forth on November 13, 1997 (thank you again for this info)!

This day is dedicated to inspiring kindness and helpfulness for a nicer and better world, which is a pretty easy stance to get behind. If you don’t want to get too sappy and serious, you can focus on a more humorous take. For example; saying something like, “Instead of trampling over people for those great deals…here’s your own personalized one from us. Happy World Kindness Day.” Whether it’s a more serious reminder, or a funny one, encouraging consumers to be kind to one another this holiday season can only bring more brand affinity.

November 26: Shopping Reminder Day


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Shopping Reminder Day is an easy one for marketers to take advantage of. It’s a day literally set to remind consumers to begin their holiday shopping, if they haven’t already. However, with most consumers already beginning their shopping in early fall, before Halloween, this day could be used as an early Cyber Monday promo (this year November 26 falls on the Sunday before Cyber Monday). Offering a promo on Shopping Reminder Day that can be used on Cyber Monday is a good way to get those consumers to come back to your site on a day that’s competitive for online commerce.

December 21: Look on the Bright Side Day

This day falls on Winter Solstice, the shortest and darkest day of the year. Bring some positivity and brightness to your consumers by offering them a great deal. You could offer something special for in-store only to get them up and out of the house on a day that’s known to be a bit of a downer. You could even offer them a great deal for online shopping to just brighten their day and give them something to look forward to! Either way, consumers will be grateful to get such a positive message from a brand they love.

December 31: Make Up Your Mind Day

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Christmas is over, and after all the questioning that comes with the holidays on what to get who, what to wear to the family Christmas party, what your New Years’ resolution will be, etcetera, this day is set to stop asking those million questions and to make up your mind. Brands can use this to get those straggling items that need to be sold out the door with the last minute “Make Up Your Mind” sale, where major discounts are offered online and in-store. Tailor it around letting people be selfish for a day and encourage self-gifting; maybe there's something they didn't get for Christmas that they had their eye on, or maybe they have some gift cards to spend. Whatever the strategy is, use this quirky holiday as motivation for consumers.

These holidays were picked as more general examples of what marketers can use. However, just because National Espresso Day (November 23) may not benefit our audience, doesn’t necessarily mean it won't benefit yours! There’s a quirky and fun holiday every day that can be leveraged and tweaked for fun ideas on how to better serve personalized, enjoyable and nonstandard experiences for your consumers.

2017 Holiday Insights, December holiday marketing tips, Rakuten Marketing Holiday Report

Tags: holiday marketing strategies, 2017 holidays

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