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Demystifying Omnichannel Marketing
[Report available for download] 

The CMO Club, in partnership with Rakuten Marketing, recently surveyed over 120 leading marketing executives and CMOs across a wide range of B2B and B2C organisations. Our research explored specific questions about the state, scope, and success of omnichannel marketing in their current roadmap.

Key report findings include:

  • The current state of omnichannel marketing
  • Marketers’ greatest challenges in execution
  • The customers' influence on an omnichannel strategy
  • How advertisers can create a roadmap to success

Download our solution guide today to learn how CMOs are progressing along the path toward a seamless, customer-focused marketing approach.




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