Rakuten Marketing Blog
All ads should be two things: persuasive and purposeful. The same applies when writing copy for paid search. You don’t have to be a Hemingway-level writer to create compelling ad copy; but read these steps and you’ll be on your way.
Whether you’re inheriting an existing account or have been managing the same account for years, your keyword match types play an important role in the foundation of your paid search efforts.
For some, scripts may seem intimidating, but for those who utilize the tool, it is a blessing in disguise. If you have yet to encounter scripts, they are programmed formulas and codes that automate tasks for you. Whether you are looking to forecast monthly budgets or add negative keywords to help direct the right traffic in campaigns, there is a script out there to help, guaranteed.
Advertiser Spotlight: Bulk Apothecary
Q: Tell me about Bulk Apothecary.
A: Bulk Apothecary is a very simple concept...we aim to be your one stop shop for all of your natural ingredient needs. If you're looking for bulk bases, essential & fragrance oils, wholesale lip balms, herbs, spices, or even bottles, jars and closures, we can supply it all in small quantities at amazingly low prices. We are also your one-stop shop for candle making, soap making, and beer/wine making supplies!
What can the NCAA March Madness Tournament teach us about affiliate marketing? Turns out, quite a lot!
In a perfect cyber world, when someone Googles your brand they see a page full of perfectly aligned messaging that translates into tremendous sales and long-term, repeat customers for your website. Unfortunately, for us marketers there are only so many levers we can pull to work toward this. We yield much of our control to engine algorithms and their ever changing “secret sauce” for ranking listings. There is, however, one channel that gives us back some power: paid search. Let’s walk through some of the ways we can use this space to send the right message and increase your site revenue.