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Rakuten Marketing Blog

Publisher Spotlight: iConsumer

Posted on Mon, Apr 2, 2018 @ 10:04 AM by Jamie Rademacher

Q: Tell us a little about iConsumer.
A: iConsumer (SID 9020) is changing the face of Wall Street by making every customer a shareholder and every shareholder a customer. It's a completely new way to build a company. Our customers earn equity in iConsumer, plus get Bitcoin every time they shop at over 1,800 popular stores. We’ve taken a huge, proven market by storm, the loyalty and incentives market space, and created a place where shoppers are truly invested in the digital future. 


Service Update: Rakuten PopShops to Retire, June 29, 2018

Posted on Fri, Mar 30, 2018 @ 14:03 PM by Danni Cumberbatch

Rakuten PopShops, a network agnostic product feed and coupon aggregator service for Publishers, will retire on Friday, June 29, 2018.


Assessing Attribution in AdWords

Posted on Thu, Mar 29, 2018 @ 14:03 PM by Yuly Gonzalez

Gain insight on last-click attribution and the functionality of attribution in Google AdWords through our search experts at Rakuten Marketing.


Learn to Bridge the In-Store and Online Gap at AM Days!

Posted on Tue, Mar 27, 2018 @ 13:03 PM by Daniel James

Join us this May at AM Days in Las Vegas, NV!


Webinar: Winning Customers, Driving Loyalty and Orders Through In-Store Rewards

Posted on Wed, Mar 21, 2018 @ 12:03 PM by Ivan Pena

Join us on April 5 at 1:30 pm ET to learn about how consumers are responding to in-store shopping cash back, and how brands can build more loyalty.



Posted on Fri, Mar 16, 2018 @ 12:03 PM by Alissa Nelson

The GDPR is no joke, yet there are still so many people that still don't fully understand it. So, we have put together a list of the most asked questions and gave brief, simple answers to help enlighten those who still may not know the basics of the GDPR.


Defining Consent in a Post-GDPR World and Why You Should Use It

Posted on Wed, Mar 14, 2018 @ 11:03 AM by Alissa Nelson

When it comes to the GDPR, Rakuten Marketing encourages publishers and advertisers to gain consent rather than relying on legitimate interest to increase consumer experience and gain higher performance results!


What Marketers Want: Five Strategic Opportunities for 2018

Posted on Tue, Mar 13, 2018 @ 09:03 AM by Jamie Rademacher

In our latest report, we've identified the greatest opportunities and challenges for marketing in the year ahead following our survey with more than 1,000 marketers across the US, UK, France, Germany and Asia-Pacific (APAC) regions.


Understanding Generation Z: How to Attract the New Generation of Shoppers

Posted on Tue, Mar 6, 2018 @ 17:03 PM by Sarah Duffy

Questions about Generation Z will continue to rise as their impact is felt by marketers more and more. In this blog post, we break down Gen Z's behaviors and shopping trends.


Rakuten Marketing UK Makes the Performance Marketing Awards Shortlist!

Posted on Thu, Mar 1, 2018 @ 16:03 PM by Rakuten Marketing

The Rakuten Marketing UK team has been nominated for five categories in the 2018 Performance Marketing Awards Shortlist. These awards recognize the very best in performance marketing, innovation, creativity and success within the industry and we need your vote to make winning these awards possible!


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