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Rakuten Marketing Blog

8 Essential Back to School Shopping Trends and Marketing Strategies

Posted on Wed, Jun 7, 2017 @ 15:06 PM by Daniel James

School's out for the summer, but back to school marketing plans are starting right now. Back to school shopping will kick off in July, and marketers will need to be ready to address the latest back to school trends.

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Thank You Dorco, Official Diamond Sponsor of Symposium New York!

Posted on Mon, Jun 5, 2017 @ 18:06 PM by Krystyna Lijek


Thank You to Our Symposium New York Diamond Sponsor, Dorco!

Dorco is known for exceptional quality and technologically advanced shaving products priced up to 75% less than those offered by leading brands. To work with Dorco, simply search their name or MID in our affilate publisher dashboard, or sign up on the Dorco affiliate web page.

Rakuten Affiliate Network MID: 39607

To learn more, please contact Eight Horses, Dorco's Advertising Agency. 
OPM@eighthorses.net

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See You at IRCE!

Posted on Fri, Jun 2, 2017 @ 09:06 AM by Krystyna Lijek

Are you heading to IRCE next week? Rakuten Marketing is too. Stop by booth #918 and say hello to our friendly and knowledgable team!

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Network Trends: 2017 Father's Day and Graduation Season Strategies!

Posted on Wed, May 31, 2017 @ 16:05 PM by Daniel James

  In this edition of Network Trends, we look at data-driven marketing strategies you can leverage in your affiliate program for graduation season and Father's Day!
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Influencer Perspective into Influencer Marketing

Posted on Thu, May 25, 2017 @ 15:05 PM by Jamie Rademacher

According to Nielsen, a staggering 92% of consumers would likely follow a recommendation of an influencer over a brand advertsement or celebrity endorser. 

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2017 Golden Link Award Finalists and Choice Awards!

Posted on Thu, May 25, 2017 @ 12:05 PM by Jamie Rademacher

The 2017 Golden Link Awards are almost here! With a month until our award show we are excited to share with you the 2017 finalists and the opportunity to vote for the Choice Awards!

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Content vs. Clickbait: Facebook's Clickbait Crackdown & How to Make Sure Your Content Stands Out

Posted on Tue, May 23, 2017 @ 18:05 PM by Daniel James

 Facebook is pushing back against clickbait with more targeted approaches. Ensure your content isn't confused with clickbait in Facebook's new initiative by learning what they're changing and the best practices to make your content stand out.

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Symposium Keynote Speaker Stephen Dubner Discusses Data, Leadership, and Saying 'I Don't Know'

Posted on Mon, May 22, 2017 @ 15:05 PM by Daniel James

Stephen Dubner, this year's Symposium New York keynote speaker, is an expert in data and economics. In anticipation of his keynote, we've compiled some of his observations and expertise to help drive your marketing success! 

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Introducing Our Brand Quality and Compliance Management Service

Posted on Thu, May 18, 2017 @ 08:05 AM by Jamie Rademacher

Rakuten Affiliate Network has officially launched our Brand Quality and Regulatory Compliance service! This program is designed to help advertisers work more closely with publisher partners to identify any areas of reputational or legal risk to their brand.

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Agency Spotlight: Eight Horses

Posted on Wed, May 10, 2017 @ 10:05 AM by Jamie Rademacher

If you've attended any recent affiliate marketing event, you probably couldn't avoid coming across a notable agency and one of their clients: Dorco. Chances are, you've already shaved at least once with a Dorco razor received from these guys.

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