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Rakuten Marketing Blog

The 6 Most Common Mistakes in Google Adwords

Posted on Tue, Sep 15, 2015 @ 09:09 AM by Jessica Henry

Why fix something, if it isn’t broken?  Well, what if you didn’t know it was broken. Keep reading to learn the most common mistakes and make sure your AdWords account isn’t missing the mark. 

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Mobile Searches Heat Up Smartphone Screens

Posted on Tue, Jun 16, 2015 @ 09:06 AM by Jessica Henry

Would you be surprised to know that 93% of people that use their phone to research go on to make a purchase? Mobile searches exceed desktop searches in over 10 countries, including USA and Japan, according to Google. The shift in consumer behavior was expected, but is still significant as it highlights how crucial a mobile strategy has become to overall success.

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