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Rakuten Marketing Blog

[Podcast] Ad Fraud, AI, VR and More: An Interview with Neal Richter

Posted on Mon, Apr 2, 2018 @ 16:04 PM by Daniel James

We sat down with industry leaders in digital advertising during DealMaker Scottsdale this past January, and now we're sharing these interviews in our latest series on the Rakuten Marketing Radio podcast. Our first interview was with Dr. Neal Richter, the CTO of Rakuten Marketing.

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Fraud alert: Rakuten Display’s Amy Zahller gives five practices to combat ad fraud in 2015

Posted on Wed, Jan 28, 2015 @ 02:01 AM by Ryker Morgan

Have you noticed a post-holiday drop in ad prices? Sounds great, right? But did you know that your campaigns are exceptionally vulnerable to ad fraud this time of year? While you’re relaxing into your lower ad costs, you’re becoming an easy target for fraudsters.

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