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Rakuten Marketing Blog

7 Holiday Shopper Trends & Behaviors to Kick Off the 2017 Holiday Season

Posted on Mon, Sep 25, 2017 @ 16:09 PM by Daniel James

Get your holiday marketing strategies off the ground with 7 of the latest holiday marketing trends!

Curate Is Now Global!

Posted on Mon, Sep 18, 2017 @ 13:09 PM by Jamie Rademacher

We are excited to announce that Curate can now translate into German, Spanish, French and Brazilian Portuguese! This update will make Curate more accessible to our global publishers where English is not the native language.


Study Guide: Marketing Strategies to Reach College Shoppers & Gen Z

Posted on Thu, Sep 14, 2017 @ 14:09 PM by Daniel James

There are two challenges when trying to market to college students: understanding what they want, and understanding how Generation Z shops. Understanding these challenges and the solutions to address them are critical to building a strong marketing strategy. To better understand this, we consulted with UNiDAYS, a publisher that works exclusively with college shoppers, to understand how college students shop and how Gen Z is different from their predecessors, Millennials.

Ignorance Is No Longer Bliss

Posted on Thu, Sep 14, 2017 @ 09:09 AM by Jamie Rademacher

DISCLAIMER:  All content is for informational purposes only. Analysis and guidance are based on personal interpretations and in no way, represent legal advice.


2017 Halloween Shopper Trends and Marketing Strategies

Posted on Wed, Sep 13, 2017 @ 18:09 PM by Daniel James

Halloween is coming up quickly, and it's sandwiched between two major marketing periods - back to school and holiday shopping. However, Halloween is a great opportunity to bridge the gap between these two periods, and it's on the rise. Learn the Halloween shopper trends you can leverage in your marketing strategy in this blog post.


Case Study: Luxury Brand Shopping During the Q4/Holiday Season

Posted on Thu, Aug 31, 2017 @ 13:08 PM by Jacqueline Fratini

Luxury retailers are facing a challenge to adapt to consumer behaviors as the shift in retail continues its path towards e-commerce rather than in store shopping. This in-depth analysis of luxury shopping trends shows what current luxury brand shoppers are doing, what brands and publishers should watch for, and what to expect during the 2017 holiday shopping season. 


[Podcast] Creating Micro-Moments Through Influencer Marketing

Posted on Tue, Aug 29, 2017 @ 17:08 PM by Daniel James

What is a micro-moment? In the latest episode of the Rakuten Marketing Radio podcast, we aim to answer that question - and show how influencers are critical in creating them.


Join Us! Symposium Toronto: October 11th, 2017

Posted on Tue, Aug 29, 2017 @ 10:08 AM by Krystyna Lijek

Symposium Toronto | October 11, 2017 | Register Today!


Snapchat Verifies Influencers: Official Stories is Now Available for Influencer Marketers

Posted on Mon, Aug 28, 2017 @ 11:08 AM by Daniel James

Snap Inc. is taking a step forward with influencer marketers as the company announces it's Official Stories verification will be available for influencers on Snapchat.

15 Canadian Shopper Trends To Leverage in Digital Marketing

Posted on Thu, Aug 17, 2017 @ 11:08 AM by Daniel James

In the latest edition of Consumer Behavior Profiles, we take a look at the Canadian shopper's preferences and dislikes. We'll go in depth on what matter's most to a Canadian consumer, how they find a product, and what you should be doing in your marketing program to make them feel like a priority.


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