Rakuten Marketing Blog
Marketers should be preparing for the holiday right now. This year there will be even more shoppers from younger generations than before who are looking for the best deals on products and brands they can find. This blog covers three must-know Gen Z and Millennial holiday shopping trends to help marketers prepare for those younger holiday shoppers.
DealMaker Scottsdale (formerly Symposium) is the perfect event to truly put that work hard, play hard mentality to work!
Influencer marketing is here to stay - and that means advertisers and influencers need to have a clearly-defined relationship. As influencer marketing matures, so do the contracts between them and the brands that work with them.
In this guest blog post we're joined by Esosa Ighodaro, the President of Cosign, as we discuss influencer marketing, the customer journey, and the path to purchase!
Rakuten Marketing is excited to announce the launch of our newest advertiser tool, Partnership Dashboard. The Partnership Dashboard gives advertisers a fully customized, branded interface where publishers can easily connect with the brands they want to work with and join their program. At the same time, partners maintain all the benefits of working with a large affiliate network, including the technology, measurement, consumer insights and strategic counsel.
Advertiser Spotlight: BirchboxMan
Birchbox is the easiest (and most fun) way to discover and shop for beauty and grooming. It pairs a monthly subscription of personalized samples with relevant content and a curated online shop, allowing consumers who aren’t passionate about beauty to have a great experience buying it. Today, Birchbox has 1 million subscribers, 4 million total customers, 800 brand partners, operations in 6 countries, and stores in NY and Paris.
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