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Rakuten Marketing Blog

Culture Trip: Bringing Local Content to Culturally Curious Users Around the World

Posted on Thu, Apr 13, 2017 @ 09:04 AM by Jamie Rademacher

 

Culture Trip is a London-based media startup serving up content for the “culturally curious”. Ahead of her debut at Symposium London 2017, we’ve spoken to Daisy-Blue Tinne, Head of Affiliate Partnerships at Culture Trip about their platform.

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How to Convince Your Boss to Send You to Symposium New York

Posted on Tue, Apr 11, 2017 @ 11:04 AM by Krystyna Lijek

Have you been wondering how to convince your boss to send you to Symposium New York?

Symposium New York is two jam-packed days of networking, content and fun. Below is a list of ten reasons why you should attend the event. We’ve put the reasoning together in list form so you can easily send it along to your boss to help justify attendance.

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The Power Of The Influencer

Posted on Tue, Apr 11, 2017 @ 09:04 AM by Jamie Rademacher

Influencer marketing has become an increasingly important part of the affiliate marketing industry over the past few years, but it can be difficult to prove its value without the right data. According to Statista, 78% of marketers said that measuring influencer marketing ROI will be their #1 challenge this year.

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7 Disclosure Tips for Content Publishers

Posted on Thu, Mar 30, 2017 @ 13:03 PM by Daniel James

Become a better publisher for sponsored content by learning 7 tips to keep you FTC compliant!
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An Influential Voice: Sometimes Glam on Being a Fashion Community Influencer

Posted on Mon, Mar 27, 2017 @ 17:03 PM by Daniel James

Learn how the blogger of Sometimes Glam became an influencer in her community, what her voice means to her followers, and how she connects brands with her audience in this interview!
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5 Things March Madness Teaches Us About Affiliate Marketing

Posted on Fri, Mar 17, 2017 @ 13:03 PM by Daniel James

What can the NCAA March Madness Tournament teach us about affiliate marketing? Turns out, quite a lot!

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How Affiliate Marketing Helped Nintendo Break Sales Records

Posted on Mon, Mar 13, 2017 @ 16:03 PM by Daniel James

On March 3, Nintendo released it's latest video game console, the Nintendo Switch, to the public. The console has already outpaced the incredibly popular Wii in terms of sales, and affiliate marketing had a key role to play in that success. Learn how retailers who were selling the Switch used various partnerships to help promote awareness about the product and it's availability, and how that helped Nintendo break sales records in this blog post.
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Network Trends: Increase in 2017 Content Clicks Highlights Importance of Attribution

Posted on Thu, Mar 2, 2017 @ 13:03 PM by Daniel James

We took a look at the US click and conversion trends on content to identify what consumers were telling us with their habits, what it means for advertisers and publishers, and how to leverage this trend in the affiliate channel!

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5 Mistakes Advertisers Make When Partnering with Influencers (And How to Avoid Them)

Posted on Tue, Feb 28, 2017 @ 18:02 PM by Daniel James

Influencer marketing may be the new, sought after affiliate partnership strategy, but that doesn't mean it's easy! Learn common mistakes that can be made when partnering with influencers and how you can avoid making them in this blog post. 

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7 Strategies to Create Personalization in Content

Posted on Mon, Feb 27, 2017 @ 18:02 PM by Daniel James

Learn seven strategies to making your content feel more personalized to your followers in this blog post.

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