Rakuten Marketing Blog

We are excited to announce that Curate can now translate into German, Spanish, French and Brazilian Portuguese! This update will make Curate more accessible to our global publishers where English is not the native language.

DISCLAIMER:  All content is for informational purposes only. Analysis and guidance are based on personal interpretations and in no way, represent legal advice.

Halloween is coming up quickly, and it's sandwiched between two major marketing periods - back to school and holiday shopping. However, Halloween is a great opportunity to bridge the gap between these two periods, and it's on the rise. Learn the Halloween shopper trends you can leverage in your marketing strategy in this blog post.

Luxury retailers are facing a challenge to adapt to consumer behaviors as the shift in retail continues its path towards e-commerce rather than in store shopping. This in-depth analysis of luxury shopping trends shows what current luxury brand shoppers are doing, what brands and publishers should watch for, and what to expect during the 2017 holiday shopping season. 

What is a micro-moment? In the latest episode of the Rakuten Marketing Radio podcast, we aim to answer that question - and show how influencers are critical in creating them.

Symposium Toronto | October 11, 2017 | Register Today!

In the latest edition of Consumer Behavior Profiles, we take a look at the Canadian shopper's preferences and dislikes. We'll go in depth on what matter's most to a Canadian consumer, how they find a product, and what you should be doing in your marketing program to make them feel like a priority.