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Rakuten Marketing Blog

[Symposium NY 2017] Solve for 'Why': Stephen Dubner on Marketing, Data, and Strategies

Posted on Tue, Jun 27, 2017 @ 18:06 PM by Daniel James

Sypmosium New York 2017 keynote speaker Stephen Dubner shares his insights on how marketers can use their data analytics experts and marketing experts to solve for "why" in this recap of his keynote!

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Mobile Devices are Taking Off in Travel Verticals

Posted on Mon, Jun 26, 2017 @ 12:06 PM by Daniel James

The travel industry is seeing growth in sales coming from mobile devices. What does this mean for affiliate marketers?

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Announcing Multiple Product Feeds

Posted on Tue, Jun 20, 2017 @ 14:06 PM by Jamie Rademacher

At Rakuten Marketing, we are constantly improving our technology to make affiliate marketing for advertisers and publishers easier than ever. As a feature enhancement to our existing Merchandiser Feeds, we have created multiple product feeds. This update will allow advertisers the ability to:

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New Instagram Tool Helps With Influencer Marketing Disclosure Transparency

Posted on Fri, Jun 16, 2017 @ 17:06 PM by Daniel James

The importance of disclosing sponsored content on Instagram can't be overstated. With influencer marketing on the rise and visual content becoming so important to the consumer, Instagram is the perfect social platform for affiliate content publishers and influencers to partner with a brand and promote their products. However, these partnerships need transparency. The FTC recently sent 90 letters reminding influencers to disclose their content, and brands can get in a lot of trouble if their influencers don't properly disclose sponsored content. 

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8 Essential Back to School Shopping Trends and Marketing Strategies

Posted on Wed, Jun 7, 2017 @ 15:06 PM by Daniel James

School's out for the summer, but back to school marketing plans are starting right now. Back to school shopping will kick off in July, and marketers will need to be ready to address the latest back to school trends.

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Thank You Dorco, Official Diamond Sponsor of Symposium New York!

Posted on Mon, Jun 5, 2017 @ 18:06 PM by Krystyna Lijek


Thank You to Our Symposium New York Diamond Sponsor, Dorco!

Dorco is known for exceptional quality and technologically advanced shaving products priced up to 75% less than those offered by leading brands. To work with Dorco, simply search their name or MID in our affilate publisher dashboard, or sign up on the Dorco affiliate web page.

Rakuten Affiliate Network MID: 39607

To learn more, please contact Eight Horses, Dorco's Advertising Agency. 
OPM@eighthorses.net

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Network Trends: 2017 Father's Day and Graduation Season Strategies!

Posted on Wed, May 31, 2017 @ 16:05 PM by Daniel James

  In this edition of Network Trends, we look at data-driven marketing strategies you can leverage in your affiliate program for graduation season and Father's Day!
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Influencer Perspective into Influencer Marketing

Posted on Thu, May 25, 2017 @ 15:05 PM by Jamie Rademacher

According to Nielsen, a staggering 92% of consumers would likely follow a recommendation of an influencer over a brand advertsement or celebrity endorser. 

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Content vs. Clickbait: Facebook's Clickbait Crackdown & How to Make Sure Your Content Stands Out

Posted on Tue, May 23, 2017 @ 18:05 PM by Daniel James

 Facebook is pushing back against clickbait with more targeted approaches. Ensure your content isn't confused with clickbait in Facebook's new initiative by learning what they're changing and the best practices to make your content stand out.

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Symposium Keynote Speaker Stephen Dubner Discusses Data, Leadership, and Saying 'I Don't Know'

Posted on Mon, May 22, 2017 @ 15:05 PM by Daniel James

Stephen Dubner, this year's Symposium New York keynote speaker, is an expert in data and economics. In anticipation of his keynote, we've compiled some of his observations and expertise to help drive your marketing success! 

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