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Rakuten Marketing Blog

Automate Is Now Global!

Posted on Mon, Jul 24, 2017 @ 10:07 AM by Jamie Rademacher

We are excited to announce that Automate can now translate into Spanish, Portuguese, German and French, with Japanese coming later this year! This update will make Automate more accessible to our global publishers where English is not the native language.

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Gen Z & Social Media: How Centennials Are Using Social Platforms

Posted on Thu, Jul 20, 2017 @ 16:07 PM by Daniel James

Generation Z shoppers are starting to appear in the marketing landscape, and they're using social media more prominently than other generations to help with their purchasing process.

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Publisher Spotlight: CRAZE

Posted on Mon, Jul 17, 2017 @ 10:07 AM by Jamie Rademacher

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Introducing Insights Wizard: Actionable Insights at the Click of a Button

Posted on Fri, Jul 14, 2017 @ 17:07 PM by Daniel James

Find out what your data is telling you with the Insights Wizard, a new update on the Cadence attribution tool.

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[Podcast] Back to School 2017 Trends, Tips, & Strategies

Posted on Tue, Jul 11, 2017 @ 14:07 PM by Daniel James

In our inaugural Rakuten Marketing podcast episode, we tackled back to school marketing. Everything you'll need to know to get started is here, from when the shopping period takes place to what consumers shop for, so listen in and get your back to school affiliate marketing strategies ready!

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Publisher Spotlight: Jewel

Posted on Mon, Jul 10, 2017 @ 10:07 AM by Jamie Rademacher

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Rakuten Marketing Shortlisted for 'Industry Choice of Network'

Posted on Thu, Jul 6, 2017 @ 15:07 PM by Jamie Rademacher

We’re delighted to announce that following a global nomination process, we have been shortlisted for the Industry Network of Choice at the International Performance Marketing Awards 2017. The voting is already open, and we’d be delighted if you could show your support and vote for us to win the accolade.

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Prime Day 2017: 5 Strategies To Help Ensure Your Brand Gets the Spotlight On Amazon's Prime Day

Posted on Wed, Jul 5, 2017 @ 15:07 PM by Daniel James

Amazon's Prime Day is back for a third year. Prime Day is a huge opportunity for affiliate advertisers and publishers - if they know what will work and what won't. This blog post examines five strategies for success that affiliate marketers can leverage into their affiliate program.
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[Symposium NY 2017] Solve for 'Why': Stephen Dubner on Marketing, Data, and Strategies

Posted on Tue, Jun 27, 2017 @ 18:06 PM by Daniel James

Sypmosium New York 2017 keynote speaker Stephen Dubner shares his insights on how marketers can use their data analytics experts and marketing experts to solve for "why" in this recap of his keynote!

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Mobile Devices are Taking Off in Travel Verticals

Posted on Mon, Jun 26, 2017 @ 12:06 PM by Daniel James

The travel industry is seeing growth in sales coming from mobile devices. What does this mean for affiliate marketers?

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