Rakuten Marketing Blog
2017 will be an important year for content. With customers looking for more authentic, trustworthy ways to research products, advertisers looking to partner with content creators will find themselves in an extremely beneficial position to reaching (and converting) these consumers. In this article, we'll review 8 key strategies on how advertisers can make the most of a product placement campaign with publishers, from identifying the right publishers to work with to keeping the relationship strong after the campaign is over.
The advertiser-publisher affiliate marketing relationship, like any other relationship, is built on good communication. In this article, advertisers can learn best practices to achieve excellent communication to publishers by using newsletters. We review how to build a strong newsletter outline, the do's and don'ts of newsletter communication, and what publishers want to see when an advertiser reaches out to them.
Welcome to the inagural edition of Industry Insights! Every month we'll be collecting relevant content from around the web to provide news, insights, and strategies to help drive your affiliate success. You'll get a recap of each story with important highlights, as well what this means for your affiliate strategy from a publisher and advertiser standpoint. Look for this piece every month on the Rakuten Affiliate Network blog and newsletter.
With Q3 planning underway and Q4 quickly approaching, one conversation every marketing team for publishers and advertisers alike will have is "who is our target demographic for this product/service?" In the May edition of Industry Insights, we take a look at a Yahoo! Advertising report that answers that question, along with how you can leverage these findings to improve your affiliate strategy. You'll also learn how the growing trend in "holidays" can be beneficial to your affiliate plan, and ways to start preparing for back-to-school shopping.
People receive countless emails every day, but only so many of them actually get opened and even fewer get clicked. In the world of digital marketing, being able to have an effective email is key to your success, whether you're a publisher or an advertiser. This article will teach you five strategies to utilize to help improve open and click rates, and keep your emails from getting ignored.