The 2017 Back-to-School season is in full swing, and Rakuten Marketing has released data capturing the notable trends of this year’s back-to-school shopping season!
Rakuten Marketing Blog
In our inaugural Rakuten Marketing podcast episode, we tackled back to school marketing. Everything you'll need to know to get started is here, from when the shopping period takes place to what consumers shop for, so listen in and get your back to school affiliate marketing strategies ready!
For students, summer means lazy days at the pool, outings to the park and vacations across the country. For advertisers, it means prepping for the peak days when parents, students and teachers make their back-to-school purchases.
School is out and summer is here! This can only mean that we Digital Marketing gurus have already finalized all back-to-school marketing plans, right? Maybe not, but with these takeaways from projected outcomes and recommended strategies, you can shape your PPC plan for this year’s back-to-school season into something for the record books.
School's out for the summer, but back to school marketing plans are starting right now. Back to school shopping will kick off in July, and marketers will need to be ready to address the latest back to school trends.
Flowers are blooming, the weather is warm, summer has barely started, but parents are already preparing for the back to schoolshopping season. Consumers start shopping earlier & earlier every year across their multiple devices and it is important to have the proper strategy in place to drive the best performance.