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Rakuten Marketing Blog

Take Back to School to the Next Level through PPC

Posted on Tue, Jun 13, 2017 @ 16:06 PM by Lauren Bennett

School is out and summer is here! This can only mean that we Digital Marketing gurus have already finalized all back-to-school marketing plans, right? Maybe not, but with these takeaways from projected outcomes and recommended strategies, you can shape your PPC plan for this year’s back-to-school season into something for the record books.


8 Essential Back to School Shopping Trends and Marketing Strategies

Posted on Wed, Jun 7, 2017 @ 15:06 PM by Daniel James

School's out for the summer, but back to school marketing plans are starting right now. Back to school shopping will kick off in July, and marketers will need to be ready to address the latest back to school trends.


Google & Rakuten Marketing Webinar: Search Strategies To Ace The Back To School Shopping Season

Posted on Wed, May 18, 2016 @ 11:05 AM by Jessica Henry

Flowers are blooming, the weather is warm, summer has barely started, but parents are already preparing for the back to schoolshopping season.  Consumers start shopping earlier & earlier every year across their multiple devices and it is important to have the proper strategy in place to drive the best performance.


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