Facebook is pushing back against clickbait with more targeted approaches. Ensure your content isn't confused with clickbait in Facebook's new initiative by learning what they're changing and the best practices to make your content stand out.
Rakuten Marketing Blog
Effectively managing a paid search program for multiple years can be challenging.
In the beginning, the bulk of the work is focused on research, infrastructure and build-out before you start to see actionable metrics and significant gains. Fine tuning the account through keyword research, expansion and testing become part of the process over time.
At some point when the account is performing and your client is happy, the easy part is to assume that you’ve got it handled - that you’ve done everything you can and maximized the account’s performance.
As the old adage goes: never assume.
Testing is in our blood at Rakuten Search. One thing we’ve discovered over the years is that even a test that doesn’t perform well, it isn’t necessarily a bad thing. Simply put, if a test doesn’t work out as planned, you can – and you should – leverage your learnings from it moving forward. Each test is an opportunity to explore growth and without researching new strategies or tactics, it’s very difficult to find them.