Rakuten Marketing Blog

Relationship Advice: Advertiser Best Practices for Newsletter Communications

Posted on Wed, Jun 15, 2016 @ 16:06 PM by Daniel James

The advertiser-publisher affiliate marketing relationship, like any other relationship, is built on good communication. In this article, advertisers can learn best practices to achieve excellent communication to publishers by using newsletters. We review how to build a strong newsletter outline, the do's and don'ts of newsletter communication, and what publishers want to see when an advertiser reaches out to them. 


Understanding the Importance of Coupon/Voucher and Loyalty Sites in Affiliate Marketing

Posted on Wed, May 18, 2016 @ 18:05 PM by Daniel James

Advertisers are always looking for new ways to succeed in affiliate marketing, and that success relies on the type of publishers they choose to work with.The Rakuten Affiliate Network took a look at two of the most successful type of publisher business models -- Coupon/Voucher sites and Loyalty sites -- and evaluated the ways that advertisers can miss out on some great opportunities to expand brand awareness, generate new revenue, and discover new customers by not partnering with these types of publishers. 


Email Marketing 101: 5 Best Practices for Email Strategy and Design

Posted on Wed, May 4, 2016 @ 15:05 PM by Lindsay Maher

People receive countless emails every day, but only so many of them actually get opened and even fewer get clicked. In the world of digital marketing, being able to have an effective email is key to your success, whether you're a publisher or an advertiser. This article will teach you five strategies to utilize to help improve open and click rates, and keep your emails from getting ignored.


Diversifying Newsletters: Communication Content for Luxury Brands

Posted on Wed, May 4, 2016 @ 12:05 PM by Daniel James

Building a strong affiliate relationship is crucial to the success of both the advertiser and publisher, and communication is paramount to that relationship. Leveraging newsletters is a great way to facilitate communication, foster the publisher/advertiser relationship, and build success for both parties. Find out how to use different strategies in your newsletter to improve communication with your publisher and yield successful business results from it.


How Social, Video and Email Impact SEO Strategies

Posted on Thu, Apr 28, 2016 @ 13:04 PM by Daniel James

This in-depth discussion is brought to you by Ivan Pena, Senior Manager (Complete Services), Tampa. 

The world of SEO is always evolving. From the changes to search engines to the way people consume content, creating a search engine optimization strategy can be as fluid as it is essential. In this article you will learn three recent trends in SEO -- social media, video content, and email -- and how those trends influence your search engine rankings. You'll also gain key insights and strategies to apply to your own SEO plan. 


An In Depth Look at the Importance of Search Engine Optimization

Posted on Wed, Apr 6, 2016 @ 18:04 PM by Lindsay Maher

This in depth discussion is brought to you by Ivan Pena, Senior Manager (Complete Services), Tampa. 

While often treated like its own channel, I am of the opinion that Search Engine Optimization (SEO) should be learned as the grammar of the Internet Marketing. All marketers should be versed in at least the basis of what on-page optimization is and what constitutes good SEO practices. Since there are many tomes written about this subject, I won’t rehash every little thing here. However, I hope this SEO primer will help you better understand what is important and where to focus attention and resources.


How to Nail Your Social Media Strategy!

Posted on Wed, Apr 6, 2016 @ 09:04 AM by Lindsay Maher

This month's advertiser tip is brought to you by Melanie Hiernard, Account Manager (Exchange), London. 

As social media platforms continue to grow in popularity, developing a strategy for social media campaigns is vital to your program's success. Read on for some key tips in optimizing your social media presence!


Advice on Connecting with Bloggers and Influencers: A Smaller Brands Perspective

Posted on Wed, Mar 2, 2016 @ 09:03 AM by Lindsay Maher

This month's advertiser tip is brought to you by Alexandra Owen, Account Manager (Exchange), London. 

We all know a hot topic in the affiliate space is the value of bloggers and influencers, and if you’re not already, you are most likely looking to recruit and grow this part of your program this year. Bloggers and influencers are growing in just that, influence!

They have very engaged audiences that are content driven and with such loyal followers, they are invaluable to brands. Smaller brands historically find it more difficult to get exposure with them and even more difficult to see results. Here are some tips and recommendations to bear in mind when considering your blogger strategy this year!


4 Tips For Making The Most Of Your Affiliate Network

Posted on Tue, Mar 1, 2016 @ 13:03 PM by Jamie Rademacher

According to new Forrester research, commissioned by Rakuten Affiliate Network, the affiliate marketing industry is expected to grow to $6.8 billion over the next five years. That’s a 10.1% compounded annual growth rate and represents nearly $30 billion over the next five years.



Posted on Mon, Feb 29, 2016 @ 17:02 PM by Jamie Rademacher

Register for this month’s Campus Events to learn more about being a successful advertiser or publisher in the Rakuten Affiliate Network. You can find more information about our events in the Advertiser Help Center or Publisher Help Center, including featured speakers and a longer description. 


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