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Rakuten Marketing Blog

Study Guide: Marketing Strategies to Reach College Shoppers & Gen Z

Posted on Thu, Sep 14, 2017 @ 14:09 PM by Daniel James

There are two challenges when trying to market to college students: understanding what they want, and understanding how Generation Z shops. Understanding these challenges and the solutions to address them are critical to building a strong marketing strategy. To better understand this, we consulted with UNiDAYS, a publisher that works exclusively with college shoppers, to understand how college students shop and how Gen Z is different from their predecessors, Millennials.
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Case Study: Luxury Brand Shopping During the Q4/Holiday Season

Posted on Thu, Aug 31, 2017 @ 13:08 PM by Jacqueline Fratini

Luxury retailers are facing a challenge to adapt to consumer behaviors as the shift in retail continues its path towards e-commerce rather than in store shopping. This in-depth analysis of luxury shopping trends shows what current luxury brand shoppers are doing, what brands and publishers should watch for, and what to expect during the 2017 holiday shopping season. 

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Case Study: Late Holiday Shoppers - Everything You Need to Know for Late-Season Success

Posted on Thu, Dec 1, 2016 @ 15:12 PM by Daniel James

Black Friday and Cyber Monday have come and gone, but the shopping season is just getting underway. In this case study, we take a look at the post-Cyber Week holiday shopper, dispel myths about them, and highlight what you should be doing in your affiliate efforts to meet their late shopping needs. We also sat down with FreeShippingDay.com (SID: 2050819) to get their expert insights on the one thing late holiday shoppers love most: free shipping. 
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RetailMeNot: 5 Expert Insights for Winning Holiday Deals

Posted on Wed, Oct 5, 2016 @ 17:10 PM by Daniel James

Ready for the holidays? We sat down with RetailMeNot to get their expert insights on how the holidays have changed, what to expect this year, and how advertisers can build deals that convert customers. Read this in-depth case study to learn from experts at the Rakuten Affiliate Network and RetailMeNot!
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Case Study: Improving ROI and Avoiding Pitfalls with Paid Placements

Posted on Thu, Aug 18, 2016 @ 11:08 AM by Daniel James

Although paid placements can have a record-shattering ROI for advertisers (as one luxury brand retailer learned when they decided to have a paid placement campaign) many advertisers are highly nervous about investing "up front" in a paid placement advertisement. This is because paid placements, for all their benefits, still have a lot of misconceptions surrounding their effectiveness and potential ROI. Rakuten Affiliate Network expert Tucker Erickson took the time to review the potential pitfalls and misconceptions of paid placements and explain why advertisers should stop fearing and start loving the opportunity to work with publishers on this type of promotion. There is also a list of best practices, tips, and suggestions to make sure your paid placement strategy meets your advertising budget. 

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Publisher Case Study: BeFrugal

Posted on Mon, Oct 19, 2015 @ 14:10 PM by Jamie Rademacher

BeFrugal experiences 50% year over year growth attributed to their thriving advertiser partnerships with Rakuten Affiliate Network.

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Publisher Case Study: LustreLife

Posted on Mon, Jun 22, 2015 @ 13:06 PM by Jamie Rademacher

Fashion content site sees a significant increase in sales using direct relationships.

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Strong Partnerships Bring Hunter Incredible Success

Posted on Thu, Apr 30, 2015 @ 13:04 PM by Alex Roy

Advertiser Case Study: Hunter

Hunter is a British heritage brand renowned for its Ionic Original boot. Headquartered today in London, with offices in Scotland, New York and Dusseldorf, the brand builds on its heritage of almost 160 years, creating footwear and outwear to protect from the weather and perform across all terrains.

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Publisher Case Study: Goodshop

Posted on Tue, Mar 31, 2015 @ 10:03 AM by Jamie Rademacher

A passion for giving back to the community turns into a successful affiliate strategy.

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Ad Relevance: Paid Search Sample Case Study

Posted on Thu, Oct 23, 2014 @ 08:10 AM by Ken Drab

In this case study, we show how ad relevance can really affect an account.

Context: An advertiser's parent company made the business decision to move all of their subsidiary's search programs to a single agency.

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