Rakuten Marketing Blog
Luxury retailers are facing a challenge to adapt to consumer behaviors as the shift in retail continues its path towards e-commerce rather than in store shopping. This in-depth analysis of luxury shopping trends shows what current luxury brand shoppers are doing, what brands and publishers should watch for, and what to expect during the 2017 holiday shopping season.
Although paid placements can have a record-shattering ROI for advertisers (as one luxury brand retailer learned when they decided to have a paid placement campaign) many advertisers are highly nervous about investing "up front" in a paid placement advertisement. This is because paid placements, for all their benefits, still have a lot of misconceptions surrounding their effectiveness and potential ROI. Rakuten Affiliate Network expert Tucker Erickson took the time to review the potential pitfalls and misconceptions of paid placements and explain why advertisers should stop fearing and start loving the opportunity to work with publishers on this type of promotion. There is also a list of best practices, tips, and suggestions to make sure your paid placement strategy meets your advertising budget.
BeFrugal experiences 50% year over year growth attributed to their thriving advertiser partnerships with Rakuten Affiliate Network.
Advertiser Case Study: Hunter
Hunter is a British heritage brand renowned for its Ionic Original boot. Headquartered today in London, with offices in Scotland, New York and Dusseldorf, the brand builds on its heritage of almost 160 years, creating footwear and outwear to protect from the weather and perform across all terrains.