Holiday2016-1.png
201701-RM-mThink-Thank-You-Assets-425x282px.jpg
Shopper Profiles Blog Tile v2.png

Rakuten Marketing Blog

7 Disclosure Tips for Content Publishers

Posted on Thu, Mar 30, 2017 @ 13:03 PM by Daniel James

Become a better publisher for sponsored content by learning 7 tips to keep you FTC compliant!
Read More...

How Affiliate Marketing Helped Nintendo Break Sales Records

Posted on Mon, Mar 13, 2017 @ 16:03 PM by Daniel James

On March 3, Nintendo released it's latest video game console, the Nintendo Switch, to the public. The console has already outpaced the incredibly popular Wii in terms of sales, and affiliate marketing had a key role to play in that success. Learn how retailers who were selling the Switch used various partnerships to help promote awareness about the product and it's availability, and how that helped Nintendo break sales records in this blog post.
Read More...

Network Trends: Increase in 2017 Content Clicks Highlights Importance of Attribution

Posted on Thu, Mar 2, 2017 @ 13:03 PM by Daniel James

We took a look at the US click and conversion trends on content to identify what consumers were telling us with their habits, what it means for advertisers and publishers, and how to leverage this trend in the affiliate channel!

Read More...

7 Strategies to Create Personalization in Content

Posted on Mon, Feb 27, 2017 @ 18:02 PM by Daniel James

Learn seven strategies to making your content feel more personalized to your followers in this blog post.

Read More...

Video Content 101: 10 Strategies to Creating Video Content Viewers Will Love

Posted on Mon, Jan 23, 2017 @ 14:01 PM by Daniel James

Video content has become extremely popular, with countless benefits to affiliate marketers. In this blog post, content publishers can learn how to build a video content publishing strategy, including production tips, SEO insights, and video best practices.

Read More...

9 Must-Know Millennial Shopping Trends & Marketing Strategies of 2017

Posted on Wed, Jan 11, 2017 @ 18:01 PM by Daniel James

Millennials: the key generation for 2017 when it comes to targeting consumers. Larger and more diverse than any other generation, these shoppers now have more spending power than any other generation. But marketing to these consumers is a challenge. In this blog post you'll learn 9 shopping trends and marketing strategies to capture the Millennial market in 2017.

Read More...

5 Cutting Edge Content Publishing Strategies to Leverage in 2017

Posted on Wed, Dec 21, 2016 @ 13:12 PM by Daniel James

Content marketing is becoming more important in affiliate marketing. The emergence of influencers, an expansion of content publishing options, and a demand for authenticity from consumers is giving content publishers more opportunities to make an impact than ever before. In 2017, consider trying some of these new content publishing strategies to grow and optimize your marketing efforts.

Read More...

10 Types of Holiday Content That Holiday Shoppers Will Love

Posted on Wed, Nov 2, 2016 @ 17:11 PM by Daniel James

Fact: Your visitors will be holiday shopping this year. And whether they're the best of the best when it comes to Black Friday, or they don't know the difference between free shipping and in-store pickup, they'll need your help finding the best deals and offers on gifts they want. Use this article to get inspiration for 10 different types of holiday content you can create to make your visitors happy customers this holiday season. And who knows - you may even have some content already written from last year you can reuse!
Read More...

10 Back-to-School Marketing Tips for Content Publishers

Posted on Wed, Jul 20, 2016 @ 13:07 PM by Daniel James

Back-to-school season is well underway, with the biggest time for sales - early August - coming up in a few weeks. This is a great opportunity for content publishers to drive revenue and finish out Q3 strongly. Use this cheat sheet with the top 10 content marketing tips, tricks, and strategies to help your publishing efforts.

Read More...

The Crucial Relationship Between Content Driven Publishers and Travel Advertisers

Posted on Mon, May 23, 2016 @ 11:05 AM by Daniel James

Building and maintaining an affiliate marketing strategy is a symbiotic relationship between the advertiser and the publisher. In order to maintain success both the advertiser and the publisher need to have an understanding of how to reach their target customers, what those customers are interested in, and how to convert them into making a purchase. In this study, we examine the important relationship between content-driven publishers and advertisers in the Travel vertical, and how this relationship can yield strong results for both parties. 
Read More...

Don't Miss a Post!