Rakuten Marketing Blog
In the latest episode of Rakuten Marketing Radio, we discuss your digital audiences - from how to understand them to what their behaviors can tell you about them and your marketing strategies.
In the latest edition of Consumer Behavior Profiles, we take a look at the Canadian shopper's preferences and dislikes. We'll go in depth on what matter's most to a Canadian consumer, how they find a product, and what you should be doing in your marketing program to make them feel like a priority.
Mobile optimization is crucial to providing a great customer experience. Getting your site mobile optimized, however, may not be as easy as you think. This guide, recapped from Symposium New York 2017, will teach you everything you need to know to get started with mobile optimization - the right way.
In our first edition of consumer behavior profiles, we take a look at what the US shopper likes, dislikes, values, and looks for from a brand when making a purchasing decision.