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Rakuten Marketing Blog

[Symposium NY 2017] Solve for 'Why': Stephen Dubner on Marketing, Data, and Strategies

Posted on Tue, Jun 27, 2017 @ 18:06 PM by Daniel James

Sypmosium New York 2017 keynote speaker Stephen Dubner shares his insights on how marketers can use their data analytics experts and marketing experts to solve for "why" in this recap of his keynote!

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Symposium Keynote Speaker Stephen Dubner Discusses Data, Leadership, and Saying 'I Don't Know'

Posted on Mon, May 22, 2017 @ 15:05 PM by Daniel James

Stephen Dubner, this year's Symposium New York keynote speaker, is an expert in data and economics. In anticipation of his keynote, we've compiled some of his observations and expertise to help drive your marketing success! 

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Jeff Ma on Blackjack and Succeeding in Marketing with Data and Analytics

Posted on Thu, Feb 9, 2017 @ 11:02 AM by Daniel James

Jeff Ma, a member of the MIT Blackjack Team, gave a keynote at Symposium Scottsdale 2017 discussing the importance of data in marketing. Learn how data can help you make better decisions, what the challenges are, and how you can succeed with data!

Jeff Ma on Blackjack and Succeeding in Marketing with Data and Analytics

When Jeff Ma speaks, there’s always a passion and excitement in his voice. Whether he’s talking about his days on the MIT Blackjack Team (a team that used card counting and analytics to beat casinos at blackjack), hanging out with celebrities during the filming of 21, or discussing the value of data and analytics, the enthusiasm Ma has is captivating. During his keynote at Symposium Scottsdale 2017, Ma shared insights on how to become a better marketer through data and analytics to affiliate publishers and advertisers, who seemingly hung on his every word While attendees at the panel were probably hoping to hear some secrets at winning millions at blackjack, Ma provided more important insights instead: Ma discussed the value of using analytics and data to understand and succeed in marketing efforts.

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Twitter Recap: Jeff Ma on Succeeding in Marketing with Data Analytics

Posted on Mon, Feb 6, 2017 @ 17:02 PM by Daniel James

Check out this Twitter recap of Jeff Ma's keynote from Symposium Scottsdale 2017 on using data and analytics to succeed in marketing!

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