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Rakuten Marketing Blog

Welcome Nextperf to Rakuten Marketing!

Posted on Tue, Jul 12, 2016 @ 11:07 AM by Jill Wahlen

We’re happy to welcome Paris-based Nextperf to the growing Rakuten Marketing family. The Nextperf team spans France, Germany, Brazil and the US, with 44 employees and a portfolio of nearly 1,000 clients. Its advanced machine learning and dynamic creative optimization will enhance the award-winning Rakuten Marketing advertising technology, which shapes consumer ad experiences, in real time, to improve multi-channel performance 


Rakuten Marketing Makes Its Big Move into Social with Acquisition of Manifest

Posted on Thu, Feb 25, 2016 @ 08:02 AM by Jill Wahlen

 Rakuten Marketing is bringing social media advertising in house! Today, we announced another advancement to our omnichannel solutions with the acquisition of Manifest Commerce. Its unique solution for automated social media advertising drives industry-leading post-click conversion rates (eight percent and higher) by collecting, testing and optimizing product-performance data in real time. This product intelligence will also uncover new revenue opportunities for clients within the existing Rakuten Marketing display, search and affiliate solutions, across devices and ad platforms.


Q4 Data Momentum Insights

Posted on Wed, Feb 3, 2016 @ 17:02 PM by Krystyna Lijek



Survey Reveals Over Half of CMOs Don’t Have an Omnichannel Strategy

Posted on Thu, Oct 29, 2015 @ 08:10 AM by Krystyna Lijek

The CMO Club, in partnership with Rakuten Marketing, conducted a survey revealing that most companies (55%) have yet to implement an omnichannel strategy. The report, “Demystifying Omnichannel Marketing to Create a Winning Strategy for CMOs” contains compelling statistics and powerful advice from industry-leading companies like The Camuto Group, and Pet360. Learn how those who are employing an omnichannel approach are not only finding a competitive advantage but driving merit-worthy and measurable success stories. 

See a recap of some key findings below:


First Instagram Ad Performance Metrics Released by Rakuten Marketing & RC Willey

Posted on Wed, Sep 30, 2015 @ 08:09 AM by Krystyna Lijek

Instagram advertising is now available through Rakuten Marketing, and leading furniture retailer RC Willey has seen impressive results. The campaign launched in September as part of our beta program and immediately saw high consumer engagement.


America’s Customer Festival Engagement Award Winner & Silver Sponsor

Posted on Fri, Sep 25, 2015 @ 20:09 PM by Krystyna Lijek

This week Rakuten Marketing attended America’s Customer Festival (ACF), Omnichannel World as the Silver Sponsor!


[VIDEO] Tony Zito's Data Panel at dmexco

Posted on Fri, Sep 18, 2015 @ 18:09 PM by Krystyna Lijek

This week our CEO Tony Zito participated in an executive panel at dmexco the widely attended digital marketing expo and conference in Germany!


[Webinar Recording] The Future of Retail & Impact of Emerging Technology

Posted on Thu, Sep 17, 2015 @ 17:09 PM by Krystyna Lijek

Earlier this month, Rakuten Attribution MD Europe James Collins invited a panel of retail experts and innovators to discuss their experience with the evolving demands of consumers, their predictions for the future and why measurement and attribution are crucial to success. Here is an overview of what our panellists had to say on the subject.

[Omnichannel eBook]: Be the 1%: Drive Cross-Channel Clarity & Make 99% of Your Budget Work Harder

Posted on Thu, Sep 17, 2015 @ 14:09 PM by Krystyna Lijek

As you know today’s modern shopper moves continuously from mobile to tablet to desktop to in-store. They shop when they want and how they want. We recognize that technology can be chaotic and trying to reach shoppers throughout their journey is challenging.   


Don’t Miss Tony Zito at dmexco!

Posted on Fri, Sep 11, 2015 @ 09:09 AM by Krystyna Lijek


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