Consumers of all kinds celebrated this Valentine's Day in multiple ways!
Rakuten Marketing Blog
For students, summer means lazy days at the pool, outings to the park and vacations across the country. For advertisers, it means prepping for the peak days when parents, students and teachers make their back-to-school purchases.
Nowadays, who hasn’t used an app on their phone or tablet to discover, browse, shop or purchase? Google reports that 30% of all online shopping purchases happen on mobile phones so creating a frictionless app experience is essential to today’s omni-channel consumer.
We’re happy to welcome Paris-based Nextperf to the growing Rakuten Marketing family. The Nextperf team spans France, Germany, Brazil and the US, with 44 employees and a portfolio of nearly 1,000 clients. Its advanced machine learning and dynamic creative optimization will enhance the award-winning Rakuten Marketing advertising technology, which shapes consumer ad experiences, in real time, to improve multi-channel performance.
This article was first published on AdExchanger on Wednesday, June 1st, 2016. It was published in the section “Data-Driven Thinking" which is written by members of the media community and contains fresh ideas on the digital revolution in media.
Sport and lifestyle apparel retailer Lacoste is a major sponsor for this year’s Miami Open, engaging with tennis athletes and sports enthusiasts alike. The 2016 Miami Open is taking place March 21-April 3, where the brightest stars in tennis are competing for $10 million in prize money and over 300,000 spectators are expected to attend.
Rakuten Marketing is bringing social media advertising in house! Today, we announced another advancement to our omnichannel solutions with the acquisition of Manifest Commerce. Its unique solution for automated social media advertising drives industry-leading post-click conversion rates (eight percent and higher) by collecting, testing and optimizing product-performance data in real time. This product intelligence will also uncover new revenue opportunities for clients within the existing Rakuten Marketing display, search and affiliate solutions, across devices and ad platforms.
This year, shoppers were quick to put down the turkey and pick up their mobile devices. Starting on Thanksgiving and continuing on through Cyber Monday, online commerce was sure busy! We’ve put together a comprehensive list of all of Rakuten Marketing Cyber Week (and month) data by channel. Our results, consistent with those of the industry, showed an increase in Thanksgiving Day shopping across the business, and the dinner table!