Rakuten Marketing Blog

Improving Performance in Mobile Advertising

Posted on Wed, Jun 3, 2015 @ 06:06 AM by Justin Taysom

Did you know that consumers check their mobile phone on average 221 times each day? Marketers’ attention is shifting toward mobile, as consumer behavior adapts to include mobile as an integral part of their day-to-day interactions with brands.


The evolution of the engaging ad...

Posted on Wed, Mar 18, 2015 @ 11:03 AM by Zoe McConnell


We chatted to consumer psychologist and founder of consumer behavior consultancy Style Psychology, Kate Nightingale about the growing importance of customer engagement in display advertising…


A Leading Online Pet Supply Retailer Uses Co-Op Funds to Increase Awareness

Posted on Wed, Feb 4, 2015 @ 08:02 AM by Ryker Morgan


A leading online pet supply and medication retailer partnered with Rakuten Display to increase awareness through a co-op display advertising campaign. Originally founded as a veterinary clinic over thirty years ago, this retailer decided to expand their business by selling products online starting fifteen years ago.


Fraud alert: Rakuten Display’s Amy Zahller gives five practices to combat ad fraud in 2015

Posted on Wed, Jan 28, 2015 @ 02:01 AM by Ryker Morgan

Have you noticed a post-holiday drop in ad prices? Sounds great, right? But did you know that your campaigns are exceptionally vulnerable to ad fraud this time of year? While you’re relaxing into your lower ad costs, you’re becoming an easy target for fraudsters.


Demystifying Data Onboarding—Linking Offline Purchases to Online Influences through Attribution

Posted on Fri, Nov 7, 2014 @ 08:11 AM by Ryker Morgan

Webrooming and showrooming have become prevalent with the rise of mobile devices and the always connected consumer, but offline purchases still account for 94% of sales. With digital touchpoints influencing the consumer path to purchase more than ever, do you know how many of your offline sales are influenced by your digital marketing efforts?


Rakuten LinkShare Advertister Lancome Unifies Strategy and Launches with Rakuten MediaForge (AdExchanger)

Posted on Fri, May 31, 2013 @ 10:05 AM by Rakuten Marketing

AdExchanger published an article today highlighting Lancome’s strategy behind their decision to select Rakuten as their provider for both affiliate marketing (Rakuten LinkShare) and display and retargeting (Rakuten MediaForge). Alessio Rossi, the VP of Digital Marketing, eCommerce and CRM at Lancome expressed the importance of looking at online marketing channels from a holistic approach. Rossi spent the last year evaluating Lancome’s approach to different channels and evaluating opportunities for unification.


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