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Rakuten Marketing Blog

How Do Facebook Engagement Bait Penalties Impact Digital Marketers?

Posted on Tue, Dec 19, 2017 @ 15:12 PM by Daniel James

 Facebook's latest effort to improve authenticity will have the social media giant take on engagement bait style posts. What does this mean for digital marketers?


10 Takeaways from the Instagram Panel at Advertising Week

Posted on Wed, Oct 7, 2015 @ 19:10 PM by Krystyna Lijek

Did you know 33% of Instagram users open the app when they first wake up? Last Thursday morning, after opening up our own feed, we attended the Advertising Week Instagram presentation and panel led by Daniel Habashi, the Director of Brand Development. His presentation highlighted the announcement of the newly opened ad platform and showcased the business capabilities of the app.


Make Your Facebook Page Convert

Posted on Fri, Sep 10, 2010 @ 06:09 AM by Rakuten Marketing

Hey there, it's Victoria Edwards, LinkShare's SEO and Social Media Marketing Specialist.  I just wanted to share with you, not only some tips on ways to improve your Facebook Page for business, but also let you know that my team is now offering social media services.  If you're interested in finding out more, please contact me at Victoria [dot] Edwards [at] LinkShare [dot] com.


Facebook Beats Google as Number One U.S. Site & Tops Searches

Posted on Mon, May 24, 2010 @ 10:05 AM by Sdishong

This is big stuff! If you're not already convinced you should pay attention to Facebook and consider a strategy for using Facebook for your  business, this is a wake up call.  Facebook recently surpassed Google as the most visited website, and has taken over the top organic search queries in all three major search engines for the four weeks ending March 27.


A Day in the Life of an International Facebook Fan Page

Posted on Tue, May 18, 2010 @ 09:05 AM by Rakuten Marketing

In February of this year, I started an English speaking Facebook fan page for LinkShare’s parent company, Rakuten.  Now, I ‘m experienced with building Facebook fan pages and social media promotion, and I anticipated that the international aspects would present an interesting new twist.  Not many Facebook experts have the opportunity to work on global pages, so I knew I’d learn a thing or too. Over the next few months, I will be sharing various lessons learned in the hopes that you can avoid pitfalls and benefit from our successes. Then you won’t waste precious time ramping up your brand awareness and customer engagement on Facebook. Today’s post is about the importance of carefully naming your fan page.


PubCon South 2010 Dallas--Day One

Posted on Wed, Apr 14, 2010 @ 14:04 PM by Sdishong

Okay everybody. This is going to be a long post. Get a cup of coffee, or a glass of wine (for you night readers) and imagine you're there with me enjoying the PubCon South 2010 conference. It's a bit chilly inside the Civic Center. I'm sitting at the back of the room hogging the electrical outlet to support my blogging habit.


5 Social Mistakes…in Media that is

Posted on Mon, Apr 12, 2010 @ 10:04 AM by Rakuten Marketing

Social media is becoming a common marketing tool. Businesses are using social media in their marketing strategies as a way to gain new customers and reach out to their existing clients.  According to states that social media has a direct influence on brand search. The fact that social media can have such an impression on brand discovery is a great thing to hear,  but sadly there are many companies out there that are making common mistakes within social media and in fact are not getting the most benefit out of using social media as another new marketing tool.   Businesses see that social media is ‘in’ and tend to dive in to the Facebook waters without carefully planning out their strategy or goals.  Below are five mistakes in using social media for business, that you should be aware of.


How to Get Your Facebook Custom URL

Posted on Fri, Mar 19, 2010 @ 09:03 AM by Rakuten Marketing

As Facebook is quickly becoming not only a site for personal fun and use, but rather a valid way to increase your brands visibility, I figured that sharing a tip on how to protect your custom URL might be of interest. Did you know that you can have a friendly (custom) URL for your profile and your fan page? Well if you did not know,  here’s how you go about getting it.


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